The richest man in the leisurely country

Chapter 647 High-End Customers
"Since we are targeting high-end customer groups, the threshold for membership levels must naturally be raised accordingly." Su Mu thought for a while and said.

"The basic membership I'm giving now costs at least [-] yuan."

For a fruit and vegetable store, the basic membership level is 10 yuan.

This is absolutely unprecedented, as fruit and vegetable consumption in general is not very high.

Hearing this, even Lin Lan was very surprised.

"What kind of vegetables are you selling? You really treat vegetables and fruits as luxury goods." Lin Lan smiled helplessly.

"Do you know how many vegetables you need to buy to spend 10 yuan?"

Lin Lan couldn't help laughing as she spoke.

The main reason is that Su Mu is too courageous, she has never heard such a statement.

Su Mu shook his head, and said solemnly: "Not much, but you have to know that since we are going to produce luxury vegetables and fruits, the prices will definitely be much higher accordingly."

"Actually, it's not much. I just plan to increase the current price of vegetables and fruits by about ten times in Kyoto."

Su Mu's vegetables and fruits in Ming County occupy the mid-to-high-end market in Ming County.

So the consumer price will naturally be much higher.

The simplest cabbage usually costs about two or three yuan in the market, but his can be sold for about ten yuan.

If it is increased by ten times, it will be about 100 yuan per catty.

"I……"

Hearing this, even Lin Lan was speechless.

"Why don't you just say that you are stealing money, no matter how good the quality and taste of your vegetables and fruits are, it won't be like this."

"You treat it as high-end consumption, and you don't take it for fun." Lin Lan said helplessly.

Su Mu's idea is really too bold.

Originally, the price of cabbage, which cost ten yuan a catty, was already quite high.

Unexpectedly, Su Mu actually wanted to sell it at a higher price, which is simply unbelievable.

"No, no, it's not expensive at all, and I think the price is a little lower."

"Look, who are our target customer groups? Celebrities, rich people, our specialty store is located near Sapphire Villa."

"The people living there are all rich people, and what they lack is not money at all."

"On the contrary, if the price is low, they will feel that it will lower their grade, so they won't spend it."

"Not to mention that my vegetables and fruits are of good quality and taste, and they are worth the money. Even if they are not, they will buy them, not for anything else. What they buy is service and taste."

"What is the difference between rich people and ordinary people? It is that what they want is delicacies from mountains and seas, while ordinary people want ordinary home-cooked food."

"Is delicacies from mountains and seas really so nourishing? It's not like that, but so-called delicacies from mountains and seas. The price is high, so that it can distance itself from the ordinary home-cooked dishes eaten by ordinary people."

"In this way, they can show their sense of superiority and accomplishment. What they pursue is quality, so we cater to their quality needs and satisfy their sense of vanity. This is human nature." Su Mu said eloquently.

Now Su Mu is a rich man himself.

But not everyone is like him, who can put down his face and eat from roadside stalls.

In fact, rich people are also very miserable. They also want to eat at roadside stalls, but their own social status does not allow them to do so.

In fact, the roadside stalls are also quite delicious. They probably will eat them secretly, but they will definitely not eat them openly.

Because if you eat it, you will no longer be a rich person, and you will have no sense of superiority.

Some people may say that it is not the same for the really rich and the like to eat roadside stalls.

Sorry, I just eat it once in a while, the purpose is to build an image with me, to shorten the distance with ordinary people, so as to win the favor of the masses.

That kind of person eats roadside stalls because they want you to see him eating roadside stalls. He will only let you see what he wants you to see, and never let you see what he wants you to see. See.

Similarly, why do people want to go to the upper class when they are overcrowded?
In fact, it’s not that it’s so good, on the contrary, it’s actually a lot of times, but people are willing to go.

why?

Because people need a higher level of identity. In fact, after they really enter that level, they will be disappointed and feel that life is very tiring.

Their happiness cannot be experienced by ordinary people, and their pain cannot be experienced by ordinary people.

Because after that level, what you do is involuntary, and you have to do it for others to see, otherwise, you just don’t fit in.

In short, no rich person who has entered that level will eat garlic, because others don't like to see you eat garlic.

Because people think that this will feel very cheap and will lower their own grades.

So that's why people are rushing towards luxury goods and things like that, not that they all really like luxury goods.

It's because, if they don't buy luxury goods, they won't be able to integrate into that circle.

"Well, that makes sense."

Lin Lan thought for a while, and nodded undeniably.

"Actually, this is a problem of consumer psychology. As long as you cater to what they think in their hearts, to be honest, it doesn't seem that difficult to earn money from these people."

"Of course, the premise is that you have to get the tickets. For example, if Li Jiaying didn't endorse us this time, if we want to create high-end vegetables and fruits and take the road of luxury goods, it will be much more difficult. .”

"Because it requires spending too much money, constantly advertising, expanding word of mouth, and building up the brand little by little. But Li Jiaying is now our business card, and there are too many things left for us invisibly." Su Mu touched his nose and smiled.

So, why Li Jiaying said that she likes to eat her own vegetables and fruits, Su Mu decided to open a specialty store in Kyoto.

And the reason why it will only be sold to those who are really rich.

Because Li Jiaying is a person of that level, what she likes, someone will naturally follow her.

Especially the people in her circle will chase the so-called trend and follow it.

Think about it, the big star Li Jiaying eats Su Mu's vegetables and fruits, while others eat other things, so there is a gap.

Even if they don't like it, they will actually eat it to show that they are the same as Li Jiaying.

A mental idea will be formed, you see, what Li Jiaying eats is this, and what I eat is also this.

This is a psychological effect in itself, once grasped, it is very simple.

In other words, even if the quality and taste of Su Mu's vegetables and fruits are not very good, as long as Li Jiaying eats them, she will recommend them after she goes out.

Many people will follow.

Not to mention, Su Mu's vegetables and fruits are of very good quality and are completely worth the money.

In this way, you can do long-term business.

"So, at least Li Jiaying saved you tens of millions of expenses." Lin Lan said with a smile.

Lin Lan said this sentence with certainty.

Because this involves another issue, the one mentioned by Su Mu just now.

(End of this chapter)