The richest man in the leisurely country

Chapter 648
"Hey, that's natural."

"Maybe it's not even tens of millions. It's probably more." Su Mu smiled triumphantly.

What Li Jiaying brought to herself was not just a simple endorsement fee.

The endorsement fee alone can save tens of millions.

And if you don't rely on Li Jiaying's line, but use other means, such as advertising and marketing.

In that case, the cost will be very high.

"You have taken the path of a certain mobile phone." Lin Lan thought for a while and said.

Having said that, it really seems deja vu.

There is only one successful case in the business circle with such means and such methods.

A certain famous mobile phone used to be the path Su Mu is going to take now, and Su Mu intends to learn from this method.

In the past, there was a mobile phone that became popular all over the country just after it came out, and the main customers were elite circles.

That mobile phone was originally mediocre, and its practicality was about the same as that of ordinary mobile phones, or even worse.

But their boss is very smart, especially good at brand packaging.

So soon, through advertising and other means, it attracted the attention of many so-called elites.

On the one hand, it is because the price is relatively high. The price of mobile phones with the same function is several times or even ten times higher than the general price after they are packaged.

All kinds of advertisements are that a certain boss also uses this mobile phone, and such methods emerge in endlessly.

This will cause people in the circle to chase after it, and over time, more people will use this phone.

Even if its functional quality is the same, but it can be marketed, it seems that using this mobile phone is a symbol of successful people.

This satisfies people's vanity.

It's a pity that this case was a failure, because there was no quality. When word of mouth completely declined, there would be no follow-up for development, and it would completely decline.

But there is no doubt that other people also use this method to put a lot of money in their pockets.

At present, the brand of fruit and vegetable products that Su Mu wants to build needs to follow this path.

The difference is that his fruit and vegetable products are real, value for money, and the quality is very good.

What is needed now is the promotion of a brand effect and the use of marketing methods.

The arrival of Li Jiaying gave Su Mu an opportunity, so Su Mu will not stop, regardless of the cost, to go to Kyoto to open a fruit and vegetable store.

"Hey, this kind of method is not uncommon, and there are quite a lot of it, right?"

"However, this is the first time in the fruit and vegetable market, and our vegetables and fruits are guaranteed in taste and quality, so we will not follow in the footsteps of others."

"This is our opportunity and we have to seize it, but it won't work with our juice drinks."

"Because our juice drinks can't go this way, otherwise they will be divorced from the masses. The masses are the foundation, and juice drinks can't be sold at such a high price."

"However, we can recreate a fruit juice drink through some operating methods and let it enter the high-end beverage market. This is not impossible."

"Of course, all of this requires me to verify it with a fruit and vegetable store first." Su Mu laughed.

If this method works, then the road ahead will be easy.

Occupy the high-end market, it is only a matter of time.

Moreover, this is a real high-end market, facing a real high-consumption group.

"So, if Li Meiqi is sent there, she will be under a lot of pressure."

"If she does well, I will let her be in charge of the market in Kyoto in the future, and then similarly, we will replicate our method to every first-tier big city."

"Occupy the markets of these first-tier big cities first, and then you can also occupy the second-tier cities. Step by step, you can occupy the entire upper-tier and lower-tier markets." Su Mu vowed.

This is Su Mu's strategy.

What is needed is to first experiment with Kyoto, the most competitive place. If it succeeds, it will be much easier to replicate it to other places in the future.

Moreover, the probability of success is actually very high.

"So the task I gave Maggie, or the KPI is very simple, it is to go to Kyoto first, and manage our fruit and vegetable store well."

"Then continue to summarize the experience for me, improve the service, and form a benchmark. In the future, our road will be easy."

This is Su Mu's operating strategy.

Lin Lan nodded after hearing this, and she was eager to give it a try.

"According to what you said, we have to increase our investment in transportation. My opinion is to cooperate with the airline first to ensure that we can transport vegetables and fruits to Kyoto every day."

"As for the quantity, just do it according to the demand. If this is successful, if we open more specialty stores in Kyoto in the future, the demand will continue to rise."

"We can outsource this business to them, which can reduce our operating costs. This is also the last resort at present." Lin Lan said.

In fact, Lin Lan had already started thinking about it when Su Mu proposed to go to the capital for a try.

Because she has also realized that it is not that difficult to do this market.

"Well, yes, the current strategy is good."

"After all, it is impossible for us to build our own airport now. For this transportation, air transportation is the fastest. Although the cost will be higher, it is still acceptable." Su Mu nodded.

Whether it's transportation or operations, now we only need to finalize these two aspects.

Then it will be relatively simple in the future.

"Okay, then do as you said, and I will explain to Maggie when the time comes."

"After the renovation of the store over there is completed, select a few capable ones, and follow her to the capital to develop."

"Of course, the salary must be improved a lot. After all, you also know that the consumption in Kyoto is relatively high in all aspects."

Lin Lan couldn't help looking at Su Mu while talking.

This is fighting for benefits for employees, and it must be done.

Su Mu nodded noncommittally, and said, "That's natural, and I will never underestimate them in terms of treatment."

"Let Majesty do a good job, and the profits over there will be quite large, so we will give them to them according to our current store manager system."

Every store I open has a store manager, and the benefits of the store manager can be said to be quite good.

Because there is profit sharing, after a year, there are hundreds of thousands.

On the other side of the capital, the business will be better and the profits will be higher.

In this way, Li Meiqi and the others' wages will naturally be higher.

"With your words, I feel relieved, and they will certainly do well." Lin Lan also heaved a sigh of relief after hearing this.

I'm afraid that Su Mu will become a miser.

But in fact, even the manager of every store now works harder than anyone else.

Because their wages are really high, Su Mu's treatment is very good.

This is also the reason why it has been able to firmly occupy the middle and high-end vegetable market in Ming County.

"Then it's settled, we will follow our established strategic direction, and I will deal with other things."

"Then let's concentrate on developing these markets." Su Mu smiled.

Since one's own market is going to go out, then, logistics needs a very good guarantee.

In Ming County, there can be no problems at all, and all hidden dangers must be eliminated.

Such as the Zhou Group.

(End of this chapter)