The richest man in the leisurely country

Chapter 167 Keep Fighting With You

After hanging up Zheng Long's phone call, Su Mu called Lin Lan immediately.

"Sister Lan, how are the sales of ordinary vegetables today?"

As soon as Lin Lan's call was connected, Su Mu couldn't wait to ask.

It's getting dark now, and the day is almost over, and I don't know how the battle is going.

"It's not bad, there are only a thousand catties left, and we should be able to sell them all today." Lin Lan's calm voice came from the phone.

"There is another piece of news that makes you happy. After our membership system came out, people who come here to buy vegetables today, especially those with medium and high consumption, have basically registered as our members."

Afraid that Su Mu would be worried, Lin Lan reported to him the development of the membership.

Needless to say, the spending power of middle and high-end consumer groups, every time they come to buy vegetables, they buy dozens or hundreds of dollars.

Especially when there are fruits, the cost will be higher.

"That's not bad. About how much ordinary vegetables can be sold in our store in a day, you can summarize the data. If I don't expect, Zheng Long may increase the supply to us."

As Su Mu said, he told Lin Lan what Zheng Long had just called.

Lin Lan was his partner, so naturally he would not hide this kind of thing from her.

"From this point of view, Zheng Long and the others really have a good plan, and they want us to be the first birds to deal with Honghua and Darun. The conflict between them is indeed very deep. Now we are at war with them, yes It’s a great opportunity for them.”

"It has to be said that these suppliers are also good people."

Lin Lan knew what Zheng Long and the others were thinking as soon as they heard it.

Today's Linxian vegetable market can be said to be divided into three parts of the world. In the past, the suppliers were fighting on their own, purely for their own interests, and it was difficult to twist into a single rope.

Now Su Mu is fighting against them, allowing them to find a breakthrough, so they spare no effort to support Su Mu.

In this way, even if Honghua and Darun Supermarkets do not close down, they will not be able to find delicious food, and if Su Mu really moves them down, then they will only be able to cooperate with Su Mu in the future.

Su Mu, an ordinary vegetable, was out of stock, so their pricing power was naturally higher.

This is indeed a plan that has the best of both worlds. No matter what the outcome is, it will not hurt suppliers like them, and they can take this opportunity to make a lot of money.

"Since they want to play like this, we also need their support, so we can just play with them. As long as they can knock Honghua and Darun down or beat them to death, everything else is fine."

The only weakness of Honghua and Darun is that they do not have their own vegetable supply and have to rely on these suppliers.

The reason why they have enough voice is that their market share is too large, and vegetable suppliers have to bite the bullet and beg grandpa to sue grandma to cooperate with them.

It is conceivable that if they are knocked down, Su Mu will only have two stores, which cannot support such a large market share at all.

In this way, the right to speak of vegetable suppliers has been improved, and they can also take this opportunity to take the road of self-production and self-marketing.

But how could Su Mu give them a chance.

"During this period of time, I will keep an eye on it, recruit more talents, and at the same time see if there are any suitable places to open branches. Let's take this opportunity to open all branches."

"After this battle is over, we can take advantage of the trend and occupy more market share."

Lin Lan quickly understood what Su Mu meant, and told the plan very thoughtfully.

These suppliers certainly would not have thought that in such a difficult time, Su Mu and the others did not want to shrink, but to expand.

But when they find out, I'm afraid it's too late.

"Okay, then I'll leave it to you. I'll keep an eye on the output side."

After chatting with Lin Lan, Su Mu hung up the phone.

Seeing that it was still early, I carried the sprayer on my back and went to the field to water the vegetable seeds they planted today.

After being busy until after ten o'clock in the evening, Su Mu returned to his second uncle's house to rest.

Early the next morning, while Su Mu was still sleeping, he received another call from Lin Lan.

"I just got the news that Honghua and RT-Mart have started to increase their discounts again, from [-]% off to [-]% off. This is going to continue to fight us to the end."

"It should be that we lowered the price of high-quality vegetables yesterday, which stimulated them after selling out the high-quality vegetables in the morning."

On the other side of the phone, Lin Lan's voice was calm, but her tone was a little worried.

Yesterday's price reduction strategy, they completely took the initiative.

But I didn't expect Honghua and Darun to follow up today.

Once the price is lowered, it means that one's own profit margin will be compressed. Now, the price reduction space of major supermarkets is only about [-]% off.

This is to use quantity to match quality, and pull all customers over in one go.

"It's okay, their vegetables are always ordinary vegetables, and they only occupy the low-end market, middle-to-high consumer groups, who cares about discounts."

"If I'm not wrong, their sales must have increased a lot. If they are so arrogant, let them continue to be arrogant. Let's increase the discount on ordinary vegetables a little bit to keep up. If they don't want to make money, we will follow. "

The purchase price of Su Mu's ordinary vegetables is higher than that of other supermarkets, but it doesn't mean that there is really no profit, it's just that it is completely incomparable with high-quality vegetables.

The cabbage sells for one yuan a catty, the other party’s purchase price is fifty cents, and Su Mu’s is sixty cents. The profit was only about thirty cents after a [-]% discount.

The other party offered a [-]% discount, but the profit was still only [-] cents, and if all the costs were added up, there was not much difference between the two.

What's more, Su Mu also has high-quality vegetables as support, which is completely incomparable to them in terms of profit.

"If they get [-]% off, we will give [-]% off. As long as they dare to continue to drop, we will drop [-]% off for every [-]% off. We are not afraid even if it is a discount."

After thinking about it, Su Mu finally made this decision.

Even if they don't make money with ordinary vegetables, Su Mu will crush them to death.

"Okay, then we will follow."

Lin Lan had almost no doubts, and followed exactly what Su Mu said.

As for Su Mu himself, he continued to sit at home, waiting for their news.

If ordinary vegetables are not at a loss, the price must be about [-]% off for this, and Su Mu has nothing to be afraid of.

While Su Mu was resting in the yard of his second uncle's house, Chen Anran suddenly came to him.

"Su Mu, you are much more relaxed now, how is business doing recently?"

Seeing Su Mu sitting on the chair drowsy, Chen Anran laughed.

In fact, Chen Anran already knew about Su Mu's price war with others in the city. She is the village head, so it's hard not to know.

Now that Su Mu had just rented out the land in the village, Chen Anran had no idea what had happened to him.

If Su Mu is defeated and loses money, it will not be good for Su Mu and the entire Hongxing Village.

"Thanks to Village Chief Chen, it's not bad."

Su Mu opened his misty eyes and smiled faintly.

For some reason, Su Mu was originally in a rather dull mood, but when he saw Chen Anran who was like the girl next door, his mood improved inexplicably.

Therefore, beautiful women are very seductive.

(End of this chapter)