The richest man in the leisurely country

Chapter 162 Plan ahead



Chapter 162 Plan ahead
Su Mu came to the second uncle's house. Second uncle Su Daming, second aunt Li Lanhua and Lin Mei hadn't rested yet.

Seeing Su Mu come back, the three of them looked at him almost at the same time.

Especially Su Daming and Li Lanhua's eyes were full of worry.

"Xiao Su, I heard that something happened to your store in the county seat, what happened?" Li Lanhua couldn't help asking.

When Su Mu asked them to call for help yesterday, Li Lanhua didn't think there was any problem.

After thinking about it carefully today and adding other people's inquiries, I realized that this is a commercial competition.

Although it's just a competition, if it doesn't work out, the whole army will be wiped out.

Su Mu is currently developing in full swing, and it's hard for Su Daming and Li Lanhua not to worry about this kind of thing happening suddenly.

Especially Li Lanhua, I don't know how many times I took out my mobile phone today to call Su Mu, but was still stopped by Su Daming.

Especially at this time, Su Mu must be kept quiet so as not to disturb his heart.

The main thing is that even if they know it, they can't think of a way to deal with it, so they can only let Su Mu bear it alone.

"It's okay, second uncle and second aunt. It's not a big deal. This is just the beginning. Our chances of winning are great."

"It's fine if you don't rest. I think the crops in the field are almost done. Second Aunt, call some more people tomorrow. Let's replant the land in the north first. Let's plant vegetables."

Su Mu tried his best to pretend to be okay, the more this time, the less he could worry the elders.

"Okay, no problem, I'll call more people to help tomorrow."

Upon hearing this, Li Lanhua hurriedly agreed.

The best support she can give Su Mu now is to listen to him and do what should be done well.

"I heard from the person who went to help you buy vegetables today that they are very powerful and are constantly lowering prices to compete with you. We have too few vegetables, so we must have more varieties."

"But at any time, you don't want to do a loss-making business. If the situation is wrong, withdraw it. At worst, we won't fight with them. Our vegetables are so delicious. I don't believe those people in the city will not like them."

Li Lanhua really wanted to know how the battle was going, but she still didn't say it.

She didn't really care whether the opponent was strong or not, what she cared most about was whether Su Mu could hold on.

"Don't worry, Second Aunt, I know it well. The cost of our vegetables is not high in the first place. We won't lose money if we compete with them. Now we have to increase our production so that we can compete well with them."

Seeing that the second aunt Li Lanhua was so worried, Su Mu hurriedly comforted her.

"It's okay, I'll take care of it myself, you two have a good rest, I have to settle the account and see how to fight."

Fearing that the two elders would worry too much, Su Mu kept smiling.

My own cost is mainly renting land. The annual rent for one mu of land is 10 yuan, plus other costs, the average cost is about 1 yuan a month.

The output of one mu of land has a cycle of five days, and there are six cycles in a month, and the output of each mu of land is about [-] catties.

Even if my income is balanced and I just pay rent, one mu of land can produce more than 2 catties a month.

Even if it is sold for fifty cents a catty, I will not lose money.

However, price wars are not calculated in this way. After the miscellaneous, the price must be maintained at least around one yuan to achieve the final balance.

Only in this way can we not lose money.

How could it be possible for such a good vegetable to sell for one yuan per catty.

Since the other party doesn't want him to make money, Su Mu doesn't intend to let them make money either.

The main purpose is to make them lose money, so that they do not make money, and they can maintain a certain profit.

"Lin Mei, you are an accountant, help me calculate, how much is the cost of a large supermarket chain like Honghua and RT-Mart?"

Su Mu left Lin Mei to discuss with her alone.

It is better for a professional to settle accounts.

"I know you guys are definitely going to fight a price war, and that's the only way to do it, at least for now. So, I've already started to count in the afternoon."

"Taking the most common cabbage as an example, the profit margin of supermarkets is actually very high, which can reach about 50.00%. Of course, this is an ideal situation, and market factors are also very important."

"Let's be conservative. Calculated in an ideal state, the price of a catty of cabbage in the supermarket is about two yuan, and the purchase price is actually not expensive. At the top, it is only about fifty cents."

As expected of an accountant, Lin Mei began to count quickly.

"The fifty cents includes the transportation cost, which is the supplier's problem. The supplier is responsible for delivering the goods to the supermarket and receiving them."

"The cost of a supermarket is the purchase cost of [-] cents, as well as the cost of labor and storage. The labor cost is actually not large, and it is only about [-] cents at the top. The storage cost is actually very high, because what cannot be sold is easily broken. , can’t be kept for long.”

"In total, all the costs are about half. In other words, you can do the same calculation for other vegetables. The cost of the whole vegetable and fruit is about the same. The profit margin is 50.00%, and some are even only 30.00%."

Don't look at what Lin Mei said is just a general idea, but there are actually many subdivisions in it.

In each process, how much data is in general, even if you don't have in-depth contact, you must understand it clearly.

"I just inquired about it. Assuming that they offer a [-]% discount for a catty of cabbage, that is, the price is [-] yuan. The profit is about [-] cents after excluding the purchase price and various costs."

"But in actual operation, the profit is definitely not so high, which is about 50.00 cents. In other words, they gave up [-]% of the profit to fight this price war with you, but they still have a lot of room for price reduction."

Lin Mei calculated quickly, explaining to Su Mu while calculating.

Su Mu frowned slightly after hearing this, and then nodded affirmatively.

"Loss of 50.00% of profit, which is about the same as I calculated."

Hearing this, Su Mu breathed a sigh of relief.

Because based on the cost, my profit loss is around 30.00%, which is far lower than them.

"Yes, and this is an ideal situation. In fact, the price will be adjusted according to the change of supply and demand. The supermarket will lower the price, but the supply will soon be less than the demand, and the supplier will definitely increase the price. .”

"But our cost is basically fixed, so if we calculate it in this way, we will win this battle, and we will definitely win. According to economics, the greater our output, the greater the chance of winning Big, so it’s a good thing that you expand your production.”

After Lin Mei calculated it, she gave Su Mu an affirmative answer.

Of course, this is only inferred from the data.

When it comes to actual operation, it is not such a problem.

"So, what do you mean?"

Seeing Lin Mei like this, Su Mu felt that there was something in her words, and couldn't help but look at her expectantly.

As expected of an accountant, I can play tricks, especially at this time, sometimes being clever is okay.

Being looked at by Su Mu like this, Lin Mei coughed twice in embarrassment.

"Before I tell my plan, you have to answer me a question."

Just as Su Mu was full of anticipation, Lin Mei smiled mysteriously.

(End of this chapter)


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