The richest man in the leisurely country

Chapter 174 Production is Up

After explaining some things to Li Ergou, Su Mu immediately called Lin Lan.

"Sister Lan, the vegetables from Zheng Long's side haven't been delivered yet, have they?"

After the call was connected, Su Mu asked.

Now that the production on my side has expanded, the demand for common vegetables will decrease accordingly.

The reason why he agreed to cooperate with Zheng Long was because ordinary vegetables were needed to maintain the flow of the store.

Now that there are more high-quality vegetables, it is natural that ordinary vegetables should be less.

"It has already been delivered, but I only need three thousand catties. Ergou said that the high-quality vegetables can be harvested today, and I am waiting here."

Lin Lan said calmly.

Hearing this, Su Mu frowned slightly.

Originally, he wanted to call Lin Lan to remind him, but he didn't expect her to make the plan so soon, which was indeed a good job.

"Yes, I was going to tell you about this too."

"We still sell ordinary vegetables, but now that high-quality vegetables have come out, we will naturally focus on our own high-quality vegetables."

Su Mu said happily.

Su Mu was naturally happy to have someone like Lin Lan who knows how to do business assist him.

After understanding the situation, Su Mu hung up the phone and drove directly to the city.

Now that the output of high-quality vegetables has increased, I am not afraid to fight against Honghua and Darun.

"How are Honghua and Darun doing?"

As soon as he came to the store, Su Mu asked Lin Lan about the situation.

This is a protracted battle that has been going on for several days.

Su Mu wanted to see what kind of effect the current Honghua and RT-Mart had achieved after the discount promotion.

"Their discounts are getting bigger and bigger. It has been reduced from [-]% to [-]%. I also follow what you said. If they drop, we will follow suit. Our current discount for ordinary vegetables is [-]%."

"As for premium vegetables, according to what you said, the previous half-price strategy continues."

Lin Lan told Su Mu the actual situation in detail.

Because of mutual discounts and promotions, the battle between the two sides can be said to be in the same situation.

Undoubtedly, with such discounts, the reputation of Honghua and RT Mart among low- and middle-end consumer groups is constantly expanding.

But with such a big discount, the profits of the two stores are actually reduced.

Selling ordinary vegetables, generally speaking, a [-]% discount is a profit balance, that is, neither makes money nor loses money.

And the other party has already reduced it to [-]% off, of which there is only a profit margin of [-]% off.

"Well, let's follow suit and reduce the current discount of ordinary vegetables from [-]% off to [-]% off, just like them. At the same time, according to what I said before, reduce the amount of purchases from Zheng Long and the others."

"The missing part is the same as before. Go to the vegetable market to purchase according to our purchase price."

After digesting these days, Zheng Long's vegetable stock should be almost exhausted.

The reason why they continue to provide them with so many vegetables is entirely because the supply to Li Mingliang's Jinxin Supermarket has been compressed.

Su Mu made this decision now because he considered that Zheng Long's vegetable supply would definitely decrease.

In this case, there is no need to worry about the increase in the supply of Jinxin Supermarket.

In other words, Zheng Long used to be able to provide [-] catties of vegetables a day, but after the inventory was depleted, it could only be maintained at five or six thousand catties.

If I consume part of it here, Jinxin Supermarket will not get any benefits.

"Okay, I'll arrange it right away. Although the farmers who grow vegetables will lose a little more than before, they won't lose too much."

"What about premium vegetables? Now that our production has increased, we're not afraid to fight them anymore."

Lin Lan said, looking at Su Mu expectantly.

They were very passive before, but now that the production of vegetables has increased, Lin Lan also hopes to have a Jedi counterattack.

The biggest passivity is that Su Mu took the initiative to stabilize the price of high-quality vegetables that were previously sold at high prices, which was twice that of ordinary vegetables.

Of course, even so, the profit margin is very large, because their cost is cheaper than that of ordinary vegetables.

"More discounts, [-]% off first, step by step."

Su Mu deliberated and finally made a decision.

In the market, cabbage originally sold for two yuan a catty, but now their high-quality vegetables sell for four yuan.

This is half of the previous seven or eight yuan, which has increased the flow of the store and stabilized the middle and high-end consumer groups.

Even, it will attract some low-to-medium consumer groups.

But take cabbage as an example. Now ordinary cabbage can be sold for less than two yuan.

And even if Su Mu discounted [-]% off high-quality vegetables, it would still be three yuan and sixty-one catties.

Even if it is discounted in half, the previous market price can still be maintained, and there will be no loss of money at all.

"What we have to do now is to stabilize the middle and high-end consumer groups, while attracting the middle and low-end consumer groups, and at the same time use ordinary vegetables and our operating mechanism to stabilize the middle and low-end consumer groups."

"When the time comes, we will occupy both groups and see what they will use to fight us."

Regarding this, Su Mu is very confident now.

As long as the output of high-quality vegetables increases, it will not be a problem to stabilize the middle and high-end consumer groups through some marketing methods.

After stabilizing this aspect, the next step is to open branches to absorb more consumer groups.

With this strategy, the business of the two stores will definitely burst, but it still cannot accommodate so many consumers.

Therefore, opening a branch is imperative.

Expanding in competition is Su Mu's current development path.

"I now feel that this battle is getting more and more interesting, but this is just the beginning, and there will definitely be a tough battle later, but we don't have to worry too much now."

Lin Lan smiled, she was really relieved.

The previous price reduction of high-quality vegetables has indeed retained many old customers with medium and high consumption.

But the amount of vegetables is less, so part of it will still be lost.

Now through the increase in production, they have been snatched back, and through discounts and operating mechanisms, we can attract more customers.

Today's Su Mu can be said to be a troika in the struggle.

There are high-quality vegetables for middle-to-high consumption groups, ordinary vegetables for low-to-medium consumption groups, and a membership mechanism where you can get different discounts when you become a member.

Once these three carriages start to move, it can be said that they are like the water of the Yellow River rolling forward.

Woohoo!

Just as Su Mu was discussing with Lin Lan, Su Mu's cell phone rang suddenly.

I took it out and saw that it was Zheng Long from Sky Blue Vegetables calling.

"Hello, Mr. Zheng, how are you?"

Su Mu glanced at the phone, then chose to answer it.

"Mr. Su, what's going on, why has your demand for vegetables dropped?"

As soon as the phone was connected, Zheng Long's slightly anxious voice came from over there.

In the past, they would send over five or six thousand catties or four or five thousand catties. Unexpectedly, the demand for vegetables on Su Mu's side has fallen off a cliff, which made Zheng Long very worried.

"Mr. Zheng, don't worry. If I'm not wrong, your vegetable stock is almost exhausted."

"The production of high-quality vegetables on my side has increased. As you know, I currently have two stores, and our customer groups are different. Of course, we must first stabilize the high-consumption group."

"Don't worry, our demand will increase soon. But, how is your side now?"

Su Mu twitched the corners of his mouth after hearing this, and asked curiously.

(End of this chapter)