The richest man in the leisurely country

Chapter 158 A tense meeting

On the first day, although they won the first battle, they successfully dragged Jinxin Supermarket into the water, and increased the traffic of their two stores along the way.

But from the very beginning, Su Mu knew very well that he must be prepared for a protracted war.

Jinxin Supermarket is just an early bird, and it is a good thing to beat it down first.

The next two large supermarket chains, Honghua and Darun, are the real local snakes.

The current situation has changed from Su Mu's boutique fruit and vegetable shop against Jinxin to against Honghua and Darun.

Especially in the afternoon, when Honghua and Darun announced their entry into the game to challenge, Su Mu was calm on the surface, but anxious.

Compared with the small scale of Jinxin Supermarket, Honghua and RT-Mart are much larger in scale and have a deeper foundation.

Not to mention anything else, as far as suppliers are concerned, Jinxin, Honghua and RT-Mart are incomparable. If there is not enough supply, Honghua and RT-Mart will not be able to make such a large volume.

Their layout will be more far-reaching, and it will be even more difficult to deal with.

So when the day's work was over, Su Mu took Li Meiqi and the others back to the main store and held an emergency meeting.

After a busy day, everyone was really hungry and tired, but the matter was urgent, and Su Mu couldn't care so much.

Su Mu called everyone together, and the atmosphere on the scene was a little stiff.

"I don't think I need to say that everyone knows what the purpose of my convening a meeting is. Now our store has encountered the biggest crisis since it opened."

"Although it is a crisis, there are also opportunities in danger. I hope everyone has this understanding."

Su Mu looked at everyone with a serious look on his face.

He knew that everyone was very happy with the good start today.

But the more this time, the more we cannot relax our vigilance.

"First of all, it is about Jinxin Supermarket. If they want to be the first birds, let's shoot them down first. Everyone performed well today, and I am very satisfied, but it is not yet time for victory."

"You heard me right. Facing a Jinxin Supermarket, we haven't won yet. It can only be said that we have won the first battle."

Su Mu poured a basin of cold water on everyone at the right time to prevent them from taking it lightly.

"Brother Su, what should we do next?"

Li Meiqi looked at Su Mu worriedly.

Some of the people present saw farther, while others only saw the current victory.

"Now that Honghua and Darun have joined the battle, their discounts are bigger than Jinxin's, and the business scale is not comparable to Jinxin's. If we don't keep up, it may be very troublesome."

Lin Lan was even more worried, she even had the size of Honghua and Darun.

You must know that the two major supermarket chains, Honghua and Darun, account for almost 50.00% of Ming County's share.

That's a complete half of the country.

As soon as Lin Lan spoke, the mood of the people present became even more depressed.

"It's okay. We're not here to discuss how strong the enemy is. Although knowing ourselves and the enemy can win every battle, it's a good thing for us to realize the strength of Honghua and Darun."

"To be honest, they put a lot of pressure on us. If we compare it in terms of market share, we are completely hitting a stone with a pebble. Now we estimate that it is not even [-]%."

"But I called everyone here to discuss how to deal with them. One is tactics, and the other is strategy."

Especially at this time, the morale of the army must be stable.

Originally, their business was booming and bustling, but suddenly the three came to disrupt the situation, which really hit their confidence in fighting.

"Brother Su, I have an idea in terms of strategy."

When everyone was bored, Li Huan suddenly stood up and spoke.

Everyone turned their attention to her.

Su Mu nodded towards her, motioning for her to continue.

"We are able to stabilize the battle today thanks to the good reputation we have built before. Price wars are not good for us, but with the reputation we have accumulated before, we are barely able to stabilize."

"We are producing high-quality fruits and vegetables, and our customer base is the needs of white-collar workers and above. In this regard, I think there is no problem in continuing our strategy."

"Today, Brother Su, your strategy is to seize the low-end market, so as to supplement our traffic and stabilize our sales. I really admire this. But we seem to have forgotten one thing, which is what Sister Lan has been doing. It is to stabilize our customer base, that is, the maintenance of users.”

"Sister Lan is very foresighted about this. I started to operate it before. I feel that it is also an attempt. It is also because of Sister Lan's previous operation that we can sell all our low-end and mid-end products."

"My opinion is to form a unified operating mechanism. In this battle, we will strive to stabilize our customer base to form a circular effect. However, I have no experience in how to do this."

Facing so many people, Li Huan was more or less nervous.

But this opinion can be said to be very good.

They are engaged in sales, and customer maintenance is very important.

First of all, the target customers must be clear, and secondly, different maintenance mechanisms must be formed for different customers.

In this way, customers can become long-term customers.

"Well, I'm already aware of this problem, and the strategy I want to talk about is also related to this. Li Huan is right, we need to strengthen the maintenance of customers."

"A lot of experience will eventually focus on one strategy, that is membership system. Now is a great time for us to develop membership. Now our strategy has two parts. One is to continue to maintain and grow our previous customer base, that is, high-end customers The group part."

"Secondly, our mid-to-low-end products. The high-consumption customers are relatively stable, but the mid-to-low-end is the real market. The vegetables we grow ourselves, with relatively high prices and good quality, are aimed at these customer groups. "

"The mid-to-low-end fruit and vegetable products are mainly for ordinary consumers, which is why I asked Sister Lan to help me contact Jinxin's suppliers. In other words, we can now rely on suppliers for mid-to-low-end products. As a result, the two horse-drawn carriages go hand in hand. This is our overall strategy."

As the boss, what Su Mu needs to do most is to stabilize the morale of the army, and this is not enough.

It is necessary to improve the enthusiasm of employees, the most important thing is to let them understand what to do next.

"Yes, I agree with this very much. We ignored this market before, and today's practice has been verified."

As soon as Su Mu finished speaking, Lin Lan was the first to stand up and agree.

It is precisely because Su Mu sent people to snap up the vegetables in Jinxin Supermarket and the vegetable market that the flow of people in the store has not only stabilized, but also increased a lot.

"Then there are tactical issues. Regarding our current predicament, I hope everyone can give me advice."

Su Mu said, his eyes swept over everyone.

They are their own employees, and at this critical moment, brainstorming is the most important thing.

For example, what Li Huan said just now is in place, and she is quite far-sighted.

They are all specific to each job position, and they will have their own views and opinions on different issues.

(End of this chapter)