The Greatest Showman (Big Play Bone)

Chapter 2485 1 small profit

From the perspective of genre and subject matter, “Lobster” still continues the niche style of “Drunken Country Folk Song” and “Burst Drummer”, but from the core point of view of the movie’s theme, “Lobster” is more accessible than the other two works. It is also more approachable, and the theme of discussing love relationships is easier to understand by the general public.

But does this mean that the box office market may have more possibilities? Not necessarily.

For niche unpopular works, “easy-to-understand” means that everything is stable, and the gimmicks that stimulate the market are also weakened. Only relying on the film’s own settings and ridicules to create Entero moss, the overall discussion on social networks is also hot It is relatively weakened, and it is impossible to know what effect this will have on the box office-after all, “Len Li-Hall” is always an unknown number, and the box office itself is also an answer.

After the media review gave 85 points, other relevant comments of “Lobster” were also announced.

Rotten Tomatoes Freshness Index, 90%.

Mass media score, eight o’clock.

The popcorn index is 68%.

Except for the theater scores and IMDB scores that are temporarily unavailable during the screening stage, other scores can give a glimpse of the overall situation of the movie:

On the whole, it is indeed slightly inferior to “Burst Drummer” and “Drunk Country Folk Songs”, but he still maintains Lan Li’s consistent excellent vision in the selection of scripts, and the comments in all aspects also show a state of declining:

Media reviews were the highest, followed by Rotten Tomatoes, followed by the mass media, and the popcorn index was at the bottom.

Obviously, “Lobster” is not a movie that is widely loved by the general public. The popcorn index is even lower than that of such remote and arrogant works of art as “Drunk Country Folk Songs”. “Dystopian” works want to reach the general audience. To win love among them, you need to face more critical eyes.

Having said that, “Lobster” has won a good reputation among film critics-it’s just not as stunning as Lan Li’s previous work, but it still received a warm applause from professional and mass media, especially for Lan Li’s performance. , People really saw the breakthrough challenge of Lanly.

For the audience, the same is true.

There is no “career best”, nor “best of the year”, there is no exaggerated and warm praise, which has caused a lot of laughter and curse on social networks, but has won extra attention from ordinary netizens. .

“Hey, it’s finally not the best of your career? Did you miss this time? Suddenly curious.”

“The second time he challenged the comedy, Lan Li jumped out of his comfort zone and finally proved that he is also a mortal.”

“Suddenly I feel a little pain in Lan Li, and it is no longer the “best”? Lan Li doesn’t cry.”

“Fancy compliment to a paragraph, Lan Li is back to the world?”

“Could it be that the Little Golden Man’s curse has been so late for so long, and finally came? Wait, who am I lying to, it must be a trap to deceive me into buying a ticket.”

“I suddenly became a little curious about “Lobster”.”

The joking and joking, unknowingly, created a different topic gimmick. For Lan Li, praise is no longer unusual, criticism is, and the “lobster” media comments are calm — at least relatively calm. This makes the majority of netizens have a feeling of expectation.

Hidden behind these noises, there is still a lot of praise for Lan Li, from film critics to netizens.

“Vanity Fair” specially wrote a film review about Lan Li’s acting skills, which mentioned Lan Li’s obsession and preference for comedy works, and the ins and outs of starring in “Lobster”. Of course, there is also Lan Li in the movie. His unique performance, mixed with warm tones in cold tones, is not easy for any actor, and Lan Li once again completed the performance task brilliantly.

“Stiff and numb, cold and dull, with a faint awkwardness and perseverance, Lanly-Hall kept doing subtractions, repeatedly weakening all the details of movements, expressions and eyes, and presenting a puppet-like texture as much as possible. However, the psychological level of the character is presented through the switch between static and dynamic. In the end, all the energy is concentrated in the two scenes and burst out, once again presenting the sparkle of the’winning moment’.”

Even if the praise of Lanli is no longer new, Lanli is still a favorite of film critics-this also marks the end of the glorious year of Lanli in a powerful way. People once thought ” The year 2013 that “Gravity” and “Drunk Country Folk Songs” joined hands has not been surpassed. However, in 2014 and 2015, Lanly refreshed people’s cognition twice and pushed his career to a new height again.

Sure enough, Lan Li is still Lan Li.

The line of sight returned to the box office numbers. When the “Lobster” was officially screened, the North American weekend box office was celebrating the two consecutive championships of “007: Ghost Party”, and then “The Hunger Games 3 (Part 2 was about to debut. There is also the biggest expectation of the year “Star Wars: The Force Awakens” is on standby, the market is slowly rising, but these box office battles have nothing to do with “Lobster”, it is obviously not a strong contender for the weekend championship.

Under Sony’s classic tailor-made, “Lobster” has been steadily exhibited and opened.

On the second week of November, the single library will be screened.

On the third week of November, the single library will be screened.

On the fourth week of November, the fourth hall will be screened.

In the first week of December, the tenth hall will be screened.

In the second week of December, the tenth hall will be screened.

The pace of the entire screening has not improved, and the box office data of the single library has always remained stable. Even if the screening is increased to ten movie theaters, the box office of the single library can still be maintained at about 35,000 US dollars, a stable and balanced single library The box office output has gradually expanded the reputation of the film.

It wasn’t until the first week of January 2016 that “Lobster” officially entered the stage of full-scale screening. The number of screening venues increased to 353 in one go, but this was still only a small-scale full-screening, far from 700 theaters. Far, apparently Sony Classic has no intention of making money at the box office level at all.

Next, the Golden Globes came on stage, and the Sony Classic expanded again. The “Lobster” screening venue came to 788 for the first time, and it was released on a large scale throughout the United States. In the next three weeks, it continued to increase venues. The highest number once came to 931—still did not break the 1,000 threshold; after that, the number of venues slowly declined, cutting a dozen or more venues every week, slowly shrinking the front line.

From the first stage to the second stage of the awards season, and then to the end of the Oscars, the screening of “Lobster” has not been hurried, and the Sony Classic has shown a rare stability-but in fact, this is really too stable. The pace of the expansion plan is too slow. Even Focus Pictures will not plan like this. Instead, it demonstrates the boldness and craziness of Sony’s classics, and still shows their unique style.

What Sony Classics is looking forward to is not hungry marketing-this is different from “burst drummers”, but to target specific groups, because they know that the film will not be released on a large scale and it is impossible to achieve too good results. The general public is not interested at all, so Sony The classics have always been shown online in art theaters, rooted honestly in senior film lovers, relying on word-of-mouth expansion, and slowly letting the audience walk into the cinema slowly.

This strategy is undoubtedly crazy, because with a little accident, the film may lose the curiosity and patience of the market due to the slow expansion of the film, and then all the audience will be lost-the hot spot of the Internet will not last for a month; but at the same time , This strategy is undoubtedly successful.

In the end, “Lobster” was released for 23 weeks and did not go offline until late April. The entire release cycle is comparable to commercial movies.

At the same time, the cumulative box office of “Lobster” in North America has also successfully reached 70 million US dollars!

Unfortunately, it was not able to break 100 million.

So far, Lan Li’s career has only two works in the North American box office that have not exceeded 100 million yuan, the “Buried alive” in 2010, and the “Transcendence” in 2012. Now “Lobster” is the third one, which is officially over. Since “Gravity”, Lanly’s six consecutive works have exceeded 100 million at the box office; in addition, “Lobster” is also the third-lowest grossing work of Lanly’s actor’s career.

This seems to be… bad news?

When “Jurassic World” debuted, all the media were marveling at Renly’s four consecutive years of contributing 400 million works in North America. The strong box office dominance was breathtaking, even if the North American box office of “Burst Drummer” failed to exceed 200 million. , But still surrendered a magical result of 188 million, but the journey of breaking the 100 million for six consecutive works finally ended on the body of “Lobster”, which is indeed a sad regret.

But it is definitely not bad news.

One important point that needs to be paid attention to is the “Buried Alive” in 2010, “Love Crazy” in 2011, “Beyond” in 2012, “Drunk Country Folk Songs” in 2013, “Burst Drummer” in 2014…and 2015 “Lobster”, on average every year, Lan Li insists on rolling in the field of independent art films. He is always an actor, a real actor; and the box office numbers are only additional rewards, among which, “Love is crazy” and so on. The box office of this movie exceeded 100 million yuan, but “Buried alive” and “Transcended” did not. None of this affected Lan Li’s belief and determination. The same is true for the current “Lobster”.

Not to mention 70 million in North America. This is not only not bad news, but also good news.

This work, whose investment cost is controlled at 4 million euros, has won a box office of 70 million US dollars in the North American market. “Lobster” still brings huge profits to Sisyphus Pictures-such a return on investment, and it is still aimed at For art films, there is only Lan Li in Hollywood.

Even Daniel Day Lewis, Meryl Streep, Sean Penn, etc. can’t do it.

At the same time, the box office performance of “Lobster” in overseas markets is also very good, especially in the UK, which has a box office of 25 million. It can be called a small surprise. In the end, the number of overseas box office reached 7,700. Ten thousand U.S. dollars!

In this way, the global box office of “Lobster” is as high as 147 million U.S. dollars-for a work with an investment cost of only 4 million euros, if this is all “bad news”, then the film companies will obviously Raised hands and feet warmly welcome.

By the way, Sisyphus Pictures once again reaped more than 50 million US dollars in profit through the work “Lobster”, and the entire Hollywood is too envious–

They also urgently need such “bad news.”