Chapter 93: Ten Billion Expansion Plan
It's 4:30 in the afternoon, only half an hour before the company gets off work.
Most of the office workers outside are clearing their desks and preparing to get off work.
However, there were several people in Li Yu's office at this time.
"Mr. Li, several of the pioneers sent out some time ago have already chosen the location where Tesco will open.
If there are no accidents, I will fly there in person from tomorrow to inspect it. If it is reliable, will it be built immediately?"
In the office, Yang Manli handed the document that she just came in to Li Yu and asked.
In fact, Li Yu came here today mainly to see how Roca opened on its first day, but Yang Manli said Tesco.
Tesco was naturally more important than Roca, so Li Yu could only pick up the file and start looking at it.
"The original store location of Jia Moufu?" Li Yu pointed to the plan and wondered: "The location chosen in the capital of Sichuan Province is the original location of Jia Moufu store? Why did Jia Moufu close the store?"
Yang Manli was already prepared and answered directly without thinking: "Mr. Li, since Jiamoufu was acquired, funds have been seriously misappropriated. The store contract expired two years ago, and it seems that the lease renewal contract was not negotiated before finally choosing to close. shop!"
"Is the logistics distribution center ready? Have you thought about how to set it up?"
Li Yu raised the issues that matter most to him at present.
In fact, several people in the room now know that with the current liquidity of Tiansheng Department Store.
Not to mention that locations are currently being selected and ready to open in a few cities, even if there are more than 30 provinces left to prepare branches at the same time, there will be enough funds.
But the main problem at present is logistics. Like other supermarkets, they may directly cooperate with local dealers and can easily distribute goods at a little more cost.
But these are not suitable for Tesco. First, Li Yu requires that every Tesco must put Tiansheng Daily Chemical products on the shelves, and most of the goods must be purchased from domestic companies.
"Mr. Li, according to my idea, I want to find a location with better transportation in several provinces to build a logistics distribution center.
In this way, in addition to slower delivery speed and higher transportation costs, we should be able to meet the requirements we set."
Yang Manli quickly expressed her thoughts.
Li Yu put down the document in his hand, then shook his head and said: "Let's talk later! Let's turn the topic back to Lejia. How is the situation at Lejia today, Manager Lu?"
Seeing that Li Yu didn't want to discuss Tesco at the moment, Yang Manli could only turn to Lu and wait for her to report.
When Lu Yan saw the topic coming to her, she quickly sat up from the sofa and said seriously:
"I contacted all the store managers just at 3:30. Although Lejia is a new brand, according to feedback, customers who only come into the store to make purchases are very satisfied.
Among them, the fast food category that our company has withdrawn from is the most popular, but the sales and feedback of the baking category are not ideal.
As for daily necessities and fast-moving consumer goods opening time is too short, I think the statistical data must be at least one month later to be of reference significance. "
After listening to Lu Yan's words, Li Yu did not express his opinion immediately. Instead, he leaned back on the sofa and began to think.
At present, it seems that Roca's launch of fast food products has miraculous effects, as for those fast-moving consumer goods.
Li Yu believes that as long as we do a good job in brand management, Roca's prices will generally be cheaper than those of IKEA and 7-22, regardless of the lower decoration costs.
However, the customization requirements of Lu Yan and Fenghe Company are not low, and overall they are better than 7-22.
"What do you think about the composer's cooperation with Tesco?"
Hearing Li Yu say this, Yang Manli and Lu Yan exchanged looks.
Finally, Yang Manli asked:
"Mr. Li, what do you mean by cooperation?"
"Are the Lejia directly-operated stores profitable?" Li Yu asked first.
Lu Yan: "As long as the location is not bad, there will definitely be profits. However, if the franchised branches follow our current franchise terms, they will suffer considerable losses in the short term."
"As long as there is profit."
Li Yu suddenly stood up and said:
“I decided that Roca would directly follow Tesco’s national expansion.
Currently, Tesco has opened ten to thirty direct stores in selected provinces and second-tier cities.
Cities below the third tier must ensure that each county or administrative district must have a directly operated Lejia convenience store.
These directly operated stores are the face of our company and must be designed according to the highest standards of comprehensive stores.
Mr. Yang, if Tesco cooperates with Roca, every province should be able to build a distribution center, right?"
Yang Manli and Lu Yan were directly shocked by Li Yu's words.
If implemented according to Li Yu's idea.
According to the more than 660 cities in China, each city has three counties.
Even if each county is required to open a minimum direct-operated store, there are at least 2,500 directly-operated stores in the urban area.
Each one costs 800,000 to 1 million, so the overall cost is 200,000 to 2.5 billion.
This does not include Tesco supermarkets and supporting distribution centers, as well as companies that produce semi-finished products and bakery products for fast food currently sold in Lejia stores.
After calculating the overall cost, neither of them dared to easily come up with the total cost.
"Mr. Li, if we follow your plan just now, it is indeed necessary to establish distribution centers in every province.
If franchised branches are added later, one distribution center may not be enough, and one distribution center may be needed in three to four cities.
After more than ten minutes, Yang Manli answered Li Yu's question. She was really shocked by Li Yu's idea just now.
«Then let’s do it! Of course, there’s no need to rush, just enter five to ten provinces within three months, and Leca and Tesco will cover the entire country within three years. "
After listening to Yang Manli's words, Li Yu directly set his goal without any nonsense.
"Mr. Li, if Tesco and Roca implement this plan, our company's financial pressure will be very high.
In addition to the distribution center, Lejia fast food and bakery preparation production company, the investment will not be enough to make billions.
Moreover, for each Roca franchise store, our company will make an initial supplement of RMB 200,000. I believe that with our policy, it will not be difficult to open a thousand franchise stores this year.
If Tesco and Roca develop simultaneously, do we have to slow down our development speed?"
Li Yu understood the meaning of Yang Manli's words and knew that she was persuading him to slow down his expansion and told him that the company's current funds did not meet the target purchase he had set.
Opening the system interface, Li Yu suddenly felt a little confident.
"Tomorrow I will inject two billion into the company. The development speed cannot be slowed down, and the franchise policy cannot be reduced. Tomorrow you will talk to the personnel and the company's personnel will begin to expand."
Li Yu directly stated with a wave of his hand that he would inject 2 billion in capital. With this 2 billion, plus dozens of Tesco supermarkets that are already making profits.
He believes that there should be no pressure on the company's funds for a period of time.
"Mr. Li, even if we have sufficient funds, our company's control over the current Lejia model is too low, and problems can easily arise.
Directly-operated stores are likely to breed corruption and store managers violate regulations and seek improper benefits for personal gain. Franchise stores are also likely to have other parties not follow the procedures we set.
There is a problem of buying counterfeit goods privately, or fast food products that do not follow the time requirements we set and are still being used after they have expired!"
Seeing that Li Yu was so determined, Yang Manli quickly revealed the company's hidden dangers.
Her idea is still to develop steadily, but she is afraid that the company will be too big and she will not be able to control it. .