Technology Tycoon: From Real Estate Tycoon To Technology Overlord

Chapter 57 The Cleaning Group Is In A Hurry When The Product Goes Online



"I understand, this is not because I want to know more about the company's operations. After all, you put such a large company in my charge, and I don't want problems to arise.

Li Yu naturally knows how hard Chen Xiran works. He gets up at around seven o'clock every morning to review what he learned in night school last night.

She goes to work after eight o'clock. Since she is the general manager and often travels back and forth, she has to go to night school every night after work and does not go home until about ten o'clock.

During this time, Li Yu obviously felt that she had gradually begun to lose weight.

"There is nothing wrong with understanding the company's situation, but you must also pay attention to your body. My mother will probably kill me if I collapse from exhaustion."

"Pfft!" Chen Xiran was immediately amused by Li Yu and covered her mouth with a smile: "Don't worry! My aunt can't bear to lay a finger on you."

At this point, the two of them changed the topic and started chatting about home affairs. The atmosphere was getting better and better, but when they talked about Li Yu's uncle, Chen Xiran was obviously not interested, and Li Yu stopped the topic when he saw this.

"Okay, you can make arrangements later and have the goods delivered to Tesco Supermarket, and then send an email to Yang Manli and she will arrange it.

After completing the instructions, Li Yu purchased several production lines in the system mall and prepared to expand production to 25 lines to increase production capacity.

On Tesco's side, Yang Manli received Chen Xiran's documents and immediately recruited her subordinates to start making arrangements in an orderly manner.

The next day, three new Tiansheng daily chemical products were suddenly launched in eight Tesco supermarkets in Pengcheng.

Yang Manli was very thoughtful and set up a Tiansheng daily chemical counter in the most conspicuous place in the washing and care area of ​​every Tesco lifestyle department store.

"Beauty, are you here to buy gentle shampoo?"

"Yes! I sold it in your supermarket for tens of dollars some time ago and you gave me a trial bottle. I felt really good after using it. I just ran out of it, so I came here to purchase a bottle.

A girl in her mid-twenties smiled and said to the shopping guides, but she didn't know that these shopping guides were actually salesmen from the Tiansheng Daily Chemical Sales Department.

Fang Wanru immediately took out the shower gel on the counter and said with a smile:

"Beauty, you see, this product is also launched by the manufacturer of Soft Care Shampoo. The experience and effect are not inferior to Soft Care Shampoo. Why don't you take a look?"

Taking the cleansing shower gel in Fang Wanru's hand and comparing it to the gentle shampoo in her hand, the girl immediately discovered that the packaging styles of the two were indeed very similar.

After looking at the production information, it turned out that they were all produced by a company called Tiansheng Daily Chemicals, but she still had more than half a bottle of shower gel at home and she couldn't bear to throw it away.

Fang Wanru also guessed that the other party might still have shower gel at home, and was reluctant to throw it away and replace it with cleansing shower gel.

"Beauty, today you purchased Soft Care Shampoo. I can give you a trial bottle of shower gel as a gift. How about you get a trial bottle first to try it out?"

The woman who was still struggling after hearing this no longer hesitated and immediately put down the shower gel in her hand and nodded in agreement with Fang Wanru's plan.

"Why are there three things? Didn't I just say that I would give you a trial version of shower gel?"

In the gift department, the woman who had just bought a gentle shampoo looked at the three items on the table and asked the staff in confusion.

"Beauty, these three are newly launched products of Tiansheng Daily Chemical. In the recent promotion, as long as you purchase the Soft Care Shampoo, you will be given a free trial version of the main product.

If you think the product is good, you are welcome to come and buy it. "

When Lu Yan and Yang Manli discussed the promotion plan for these three products, they originally wanted to give away these three products to all consumers directly, just like the gentle care shampoo.

But in the end, Lu Yan objected to this plan. She felt that the unconditional gift of consumer trial packs could only be a gentle care shampoo.

The other three experiences are only given to customers who purchase the gentle care shampoo. After all, after experiencing the gentle care shampoo, customers still refuse to buy the gentle care shampoo, so most of them will not buy these three products.

Yangcheng, Greater China headquarters of Procter & Gamble Group.

In the conference room today, there were gathered the president, vice president, investment department manager, cleaning and care business group, oral care business group and other senior executives of Greater China.

"Look, these three products are the latest products launched by Tiansheng Daily Chemical Company."

Although Ronald is the general manager of the laundry care business group, he is not ranked at all in this meeting.

He stood up with three products in his hands, and the projector also projected the PPT that his staff had made overnight.

"Are these three products as effective as the standard gentle care shampoo?"

Most of the people at the scene were foreigners, but the one who spoke this time was an exception. Zhang Xianzhong, a native of Yangcheng, joined the cleaning group in 1996.

With its understanding of the domestic market, it used mergers and acquisitions to acquire a number of domestic brands in Xuezang, successfully helping the Procter & Gamble Group enter the domestic market and become the number one daily chemical FMCG company in the country.

The other party served as the president of Greater China in 2004 and has been there ever since.

"Yes, after a few days of use, these three new products have reached ten levels of Herouhu in terms of experience and price.

To put it harshly, our group’s most profitable product, Blast Furnace Toothpaste, is at least several centuries behind its competitors. "

Ronald did not deliberately discredit it because it was a competitor's product. After all, there was no need to discredit it in meetings within the group.

"Do you know which laboratory these products come from?" Zhang Xianzhong asked.

"Can't find out." Ronald shook his head.

"Hmph, I heard that the investment department originally offered a low price of 500 million, but when negotiating with the other company, they only offered 400 million, and even threatened the other party.

This directly caused the other boss to become angry and refused to sell the company. I think the investment department must be responsible for this situation now.

The person who just spoke was the marketing manager of the oral care business group.

Hearing that this kid actually dared to target him, Lawrence stood up and started to curse.

"Dong dong dong!"

Zhang Xianzhong naturally would not ignore it [immediately stretched out his finger and knocked on the table.

When Lawrence looked over, Zhang Xianzhong glared at him and said: "Sit down, the purpose of today's meeting is not to find someone to take the blame, but to discuss how to solve Tiansheng Daily Chemical."

Although Lawrence looked dissatisfied, he still didn't dare to say anything and sat down directly. He was very comfortable staying in Yangcheng and didn't want to be complained by Zhang Xianzhong and then return to the headquarters of Yingjiang Kingdom.

"R&D department, how is the research on the soft care shampoo going?" Zhang Xianzhong turned to look at the product R&D manager and asked.

"This... still." The R&D manager opened his mouth several times before he said bravely: "President, although we have detected all the raw materials in the other party's products, no matter how we change the proportions, we cannot prepare a high-quality product. of shampoo.

"Is there anything better than 527?" Zhang Xianzhong frowned and asked, "Can't you understand the effects of each substance and then do your own research [to do some elimination methods? Public research and development is very expensive."

The R&D department had no choice but to bow their heads and keep silent when Zhang Xianzhong, a layman, asked him to do things by himself. After all, they really couldn't research anything.

What followed was another round of discussion.

This time someone suggested that they go to Tiansheng Daily Chemicals to propose an acquisition, and the price increased 60 times from the original 500 million to 12 billion.

However, this plan was directly rejected by Lawrence of the Investment Department. He made it clear that Tiansheng Daily Chemical's attitude was very firm and it would be difficult to impress the other party with only 12 billion. If the price was changed to 50 billion, it would be very possible.

Naturally, Zhang Xianzhong could not agree to such a large amount, so he had no choice but to abandon this plan.

Next, someone proposed to continue to discredit the other party's products online or privately, but was rejected again.

After all, Tiansheng Daily Chemical has now taken shape, the public relations department has been established, and there are hundreds of legal personnel. Among the two big Vs and millionaire UPs who were sent in during this period, no one dared to take on the business of smearing each other.

After all, Tiansheng Daily Chemical now has a legal maniac. Basically, anyone who slanders skin care products will receive a letter from a lawyer every day. If they don't change their behavior that day, they will sue immediately.

It's not like some company lawyers sending out letters for fun.

"Forget it, contact me the president of L'Oreal and United Li Hua Greater China.

At the end of the discussion, Zhang Xianzhong got tired and did not want to discuss with the foreigners who came here to dominate the area relying on their connections, so he directly asked his assistant to contact the presidents of the other two giants and announced that the meeting was adjourned. .


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