Rewrite the Technological Landscape

Chapter 78 Routine line

Although Red Moon’s agent, Yalian, is also well-known in related fields, it obviously does not have such a strong channel resource as Ogilvy, nor does it have such a large investment capacity and brand background as Ogilvy, but when “Red Moon” was launched You will notice that the promotional effect of “Red Moon” is not worse than that of “Legend”.

This is the advantage of the operation and technical team of Goryeo. They are more experienced in game operations. Although Goryeo has a small population, its netizen coverage and Internet development have long been ranked first in the Asia-Pacific region. More importantly, they The historical background of online games.

The enlightenment of Goryeo’s graphic online games started with “The Kingdom of Wind” in 1996. After that, “Paradise” appeared in 1998 and brought further guidance to the Goryeo online game industry.

Since then, the Korean online game industry has begun to develop rapidly. There are some statistics that most people don’t know. In just two years from 1998 to 2000, the number of Internet cafes in Korea’s official statistics increased from 3,000 to 21,000, a full seven times. Although everyone only knew about a few game companies in Korea in later generations, as early as 2000, Korea had hundreds of online game development companies.

In 2000, Korea’s online games reached a market of nearly 150 million soft sister coins. In the last life of China, the online game market of less than 10 million soft sister coins in 2000. In this life, there was “The Legend” and other The online games of several companies do not exceed 100 million in total.

Because “The Legend of God” has not been exported to Korea until now, the data related to these online games in the previous life of Korea is basically the same in this life.

Once Korea was unable to digest the domestic market because of the rapid development of the online game industry, and began to enter Europe. In this life, the success of “The Legend of God” clearly gave him priority to focus on China. This is an important reason why Korean games get together into China.

When Korean games got together and entered China, it was after seeing the success of “Legend”. With the market, they will naturally come to grab the market. By the way, if possible, if “The Legend of God” is killed, they will have more meat to eat.

This is also the reason why Webzen’s employees didn’t really value Li Feiqing and others at the beginning. The Koreans are proud, let alone in their leading field.

Of course, they also know how to hack their opponents. After all, they are the number one country in net spraying.

Therefore, “The Legend of God” is going to be launched in Korea, but there is still some difference with the launch of China. For “The Legend of God”, the current advantage is that the game is more playable, the game is free, and some personalized shopping malls for the game are lacking in the games on the Korean side.

Compared with Chinese players, Korean players have more experience in online games, so they may be more interested in these new things. But at the same time, Korea’s own online game market is saturated. Can the advantages of “The Legend of God” be played out? Easy to say.

After all, in terms of the overall game interface and basic operations, “The Legend of God” has no obvious advantages.

So this time, Dafeng Kechuang did two things. The first thing was to spend a lot of money to sweep away all the Internet cafes in Korea and give them the Internet cafe management system.

With the previous wrong experience in domestic sales thinking, this time Meng Qian asked the promoters to only be responsible for the promotion of the system. The thing about the card is that Netzen is responsible for them not to interfere. The company normally distributes promotion bonuses, and the bonuses are expensive, which is equal to the promoters. Going out is to give things to people, and you can get money when you send them out. Many people come to sign up to do this work.

For Internet cafes in Korea, this Korean version of the Internet cafe management system clearly makes them shine. Why don’t you give it away for free? It can’t just give “The Legend of God” a more conspicuous position. It doesn’t matter.

Increased the probability of netizens opening “God’s Biography”. Dafeng Technology’s further strategy is to retain players and allow players to play more in-game activities for a while.

Although the Korean online games at this time are rich in experience, their thinking in game competition is still in the competition of game design. The game interface, monster scenes, character modeling, and whether the game itself is more fun are the core of their competition.

But Dafeng Science & Technology Co., Ltd. began to test more game activities in Korea.

After Korean players register for an account of “The Legend of God”, the first pop-up window they see is: sign in.

In this era of games where there is no sign-in, “The Legend of God” first introduced the sign-in mechanism.

And you can get very practical suits and materials when you sign in.

After signing in, the second routine novice package of the Goryeo version of “The Legend of God” was launched. The feature of this routine is that there are many experience cards.

includes clothing experience card, makeup experience card, special effects experience card, equipment experience card, etc.

On the one hand, these experience cards allow players to experience the enjoyment that better equipment can bring to them in fighting monsters. On the other hand, when the experience card expires, everyone will feel that the role prototype of Fuck is so ugly.

In addition to various experience cards, there is another thing in the novice package called a lottery ticket.

This is the third new online routine of the Goryeo version of “The Legend of God”, a lottery draw.

As the saying goes, Ten Lian is cool for a while, and Ten Lian is always cool, until the crematorium.

Of course, the lucky draw will definitely have a chance to give away once every 24 hours, allowing players to enter the lottery interface more.

After receiving the novice gift package, the player starts to play the game.

The first ten levels will be relatively easy to upgrade, and through this process, the basic concept of the game is developed. At this time, the fourth routine of the Goryeo version of “The Legend of God” is on the line, with daily tasks and activity rewards.

But now the daily task setting is simple, not troublesome, but rich in rewards, and there will be additional rewards for how many consecutive days after completing the daily task.

At the same time, the activity reward is to get the activity when the activity is reached, and no special requirements are set for the player to avoid the player’s annoying.

In the activity reward, there is the fifth routine of the Goryeo version of “The Legend of God”, the limited-time double experience card and the limited-time double gold coin card.

On top of all these routines, the sixth routine is a bonus to all other routines, which is the VIP level privilege mechanism.

The more you spend, the higher the VIP level and the more privileges.

In addition, the Goryeo version of “The Legend of God” has a new routine that is independent of all gameplay, full-service speakers.

Of course, some traditional routines in the national service basically continue, such as first charge discounts, clothing mall group purchases and the like.

However, this time the Goryeo version of “The Legend of God” seems to have seven extra routines a little bit fancy, but a closer look reveals that these routines will not take up too much of the player’s game resources and game time, except for daily tasks. , Basically, it’s a little bit of hands.

does not require players to spend time and energy to do too many things, but these things can allow players to play more games in a subtle way.

The intent of the marketing strategy of this game event is very clear, not only to increase the stickiness of the players, but also to avoid making the players obviously feel troubled.

The seven routines are added together, maybe there is no extra gameplay that requires more effort from the player.

This is what Kong Youtian said, the operation cares about the result, not the process. These routines are very simple, but the experience of later generations has proved that these simple routines are very practical.

On the first day of the game’s launch, the performances on both sides still couldn’t be seen. In Dafeng Science and Technology, the employees have been playing “Red Moon” for a day. It was about 8 o’clock in the evening. Meng Qian came out and asked everyone to talk about it. In the game experience, everyone looked at each other, with some weird expressions.

“Science fiction theme is a novel point, right.” Song Zhenluo said first, “The 1000 level setting, how do you say it, the key depends on the difficulty of upgrading later, the biggest highlight is the design and the positive and negative honor value. The assignability of the four attributes of strength, will, agility, and spine gives the game a certain degree of role strategy.

But… Let’s talk about others first. ”

“I didn’t see any advantages in the game interface and character design.” Si Yuhang spoke secondly, straightforwardly.

“Science fiction theme is just changing the skin.” Yan Zhe put forward his own point of view, “The entire game’s gameplay, settings, and basic operations have never jumped into the online game framework. As for the game operation, apart from creating momentum and smearing Opponent, I didn’t see anything else.”

“To be honest, I personally don’t like the 1000 level setting. A game that has just been released will focus entirely on upgrading. If the upgrade is too difficult, the player will definitely be tired of the upgrade. If the upgrade is too simple, then It seems very boring.” Du Junsheng continued.

“After all, I still don’t want to learn from us and stick to the charging strategy of the game itself.” Ruan Yongkang seemed to shook his head Are they proud or really don’t understand China’s situation? After a month of free public beta, how many players are there? Are you willing to pay? ”

After 　　 the office was silent for a while, and Meng Qian looked at Song Zhenluo again, “Say what you didn’t say before.”

Song Zhenluo looked around for a while before saying, “How can I say, it was originally thought that the test of “Legend” failed before, and the team of Goryeoguo settled in. As the leading “Red Moon” should let People’s eyes brighten up, but now they don’t see anything special, it feels like they still haven’t jumped out of their own minds at all, a little…disappointed.”

“I can understand what Song Zhenluo said.” Shi Xueyi answered, “It feels like we are full of energy and we are ready for everything we can do, and we are waiting to take the opponent’s big move. As a result, the other side resorted to it. A punch that doesn’t hurt or itchy.”

Meng Qian has been paying attention to the changes in everyone’s expressions, and didn’t speak until this time, “I hope you remember one sentence, to underestimate your opponent is to underestimate yourself.

Will the lion challenge the antelope?

If the opponent is really weak, should we also reflect on it, why such a weak opponent dares to challenge us? Does it mean that we are not that good? At least in the eyes of others, we are not so good? ”

After Meng Qian finished speaking, the performance of Song Zhenluo and others changed significantly. The underestimation and arrogance that had just been emerging gradually disappeared from their faces. Then Meng Qian said, “Contact Li Feiqing and see what’s going on there.”

There is no more news from Li Feiqing for the time being. Nobody knows whether these simple routines are useful in this era. Just like when working on “The Legend of God”, Meng Qian still didn’t have 100% knowledge. Sure, what he can do now is to wait for the market to test…