NOVEL NEXT Chapter 62
Chapter 62 Search engine profit model
After a while, Zhang Shuxin took Meng Qian into the office, “I just went to find out, the progress of the search engine is said to be pretty good, so I have a question I want to discuss with you today.”
“Zhang, please speak.” Meng Qian let himself out of the emotions just now.
“This time the search engine burned so much money, the pressure on Xingfa has always been there. They hope that the search engine will be able to see its profitability after it goes online.”
“Aren’t you all for money when you cooperate with companies.” Meng Qian said faintly and took a sip of tea.
“That profit is not enough to post every year.” Zhang Shuxin responded with a smile, “I heard that Baidu is discussing a new profit model.”
“Oh? Is there any specific news?”
“There is no accurate information, but I heard that they are studying a thing called bidding. Merchants can bid for their ads or promotion pages to appear on the top of the white search results.”
Meng Qian’s eyes moved slightly, but he didn’t give any response. After all, he couldn’t make judgments without listening to the person’s words.
And for Meng Qian, the development of the search engine is still under his control, because the core algorithm of the search engine is still his personal patent so far, and Ying Haiwei’s five points are equivalent to buying his patent. The right to use, but did not directly buy his patent.
For Meng Qian, he didn’t have something he did directly, either it was Taobao that he didn’t want to participate in at all, or it was a search engine that made others do more appropriate for various objective reasons, but he would As much as possible to ensure their own right to speak.
The confidence in this right to speak comes from his own core technology. When Zhang Shuxin was suggested to be a search engine, Meng Qian’s own peace of mind is that the core technology Yinghaiwei can only find himself at this time, because other people just can’t do it, so where is the search engine? It’s so easy to do, Meng Qian is completely using the light of rebirth, after all, by 19 years, some related patents have passed 20 years.
Especially after several months of development, Ying Haiwei has understood the significance of Meng Qian’s existence. It is impossible for the development of search engines to not allow Meng Qian to participate. Meng Qian will not be able to find a company and spend half a year on research and development. A better algorithm can be developed, but Ying Haiwei may not be able to withstand Meng Qian’s departure.
And this right to speak is the basis for Meng Qian to control the direction of search engines as much as possible. After all, he does not want Yinghaiwei’s search engine to follow Baidu’s virtue in the future.
Meng Qian cannot guarantee that Ying Haiwei will definitely not become the second whiteness. No one can be sure about this kind of thing. His only way is to guarantee his own right to speak. The only thing he can control is that Lao Tzu does not want to be the first. Two whiteness.
“What does Mr. Zhang think of this bidding model?” Meng Qian asked very calmly.
“It is indeed a very good profit method, and it can be regarded as a relatively accurate promotion for the merchants.” Zhang Shuxin did not know Meng Qian’s thoughts and responded truthfully, “Oh yes, I will tell you the details of this bidding first. It’s a little clearer.”
“No, I have also learned about it.” Meng Qian put down the teacup, “but there is a problem here, how to solve the problem of bidding review, after all, bidding, the higher price will get, then some false advertising money will be enough. What should I do if I can go to our homepage?”
Meng Qian raised his head to observe Zhang Shuxin’s expression and saw that the latter fell into obvious deep thought, “What you said is really a problem. It will be very difficult for us to review this one. We can never investigate other people’s products. ”
Zhang Shuxin paused for a while, and shook his head, “When you say this, it seems that this thing is not feasible, Meng, do you have any suggestions or ideas in terms of profitability?”
Zhang Shuxin’s performance made Meng Qian feel a little more at ease, “I personally think so. First of all, search engines can still adopt a relatively traditional advertising fee model. Advertising is something that users will feel annoying, but more users are still You will understand, after all, companies cannot always burn their own money to provide you with things for nothing, companies have to make money.
We can leave a special place on the page for advertisements, but we must not use this bidding model of placing the top on the search results. ”
“Why?” Zhang Shuxin asked subconsciously.
“Because if we play bidding, we are betraying the trust of users. Why do users use search engines? Because he wants to know something but he doesn’t know it, so he actually came to consult search engines.
At this time, the search engine plays a role of answering questions, and a good search engine is something that allows more users to get the answers they want. Slowly, when users are used to using a certain search engine, In fact, the core of this matter is that he believes in this search engine, and he believes that search engines will give him the answers he wants.
At this time, if we use the bidding model of the top ranking of search results, users will actually have a habit of trust, and they will trust our recommendations over there. This trust stems from their trust in search engines and also stems from their trust in search engines. They don’t understand this bidding model and don’t understand the Internet.
For example, what if a user searches for a cold when they catch a cold? We put a cold medicine on the top of a merchant, and the user is likely to buy it. Indeed, the merchant can get more accurate advertising effects, but what about our users?
They may believe our recommendation, or they may not even know that this is a bidding advertisement, and they thought it was the result of the search.
Their trust was used by us and turned into a profit-making tool for us. This money is made, but I can’t sleep well anyway.
If it is made into a traditional advertising model, it will be much clearer. We clearly inform users that this section is advertising Although there will be a certain degree of trust score, the degree is completely different.
And this review will be relatively easy. We just need to review business advertisements in accordance with the national advertising law as a standard.
In addition, aren’t we building a forum? I think it can be embedded in search engines. At the same time, we can cooperate with offline knowledge platforms, put some knowledge on the platform for charging, and pay for these offline platforms. Said that they have an additional online channel, and we can also make money from it.
And this is just an example. To put it bluntly, we can provide value-added services on search engines. Search engines do not only rely on bidding to make money. ”
Zhang Shuxin once again fell into contemplation, “What you said makes sense. As long as our products are good enough and can attract enough users, the traditional advertising model is enough to bring us considerable benefits. There is no need to take advantage of the trust of users.
More importantly, Yinghaiwei will not only be a search engine for a lifetime. We use search engines to consume the trust of users, which will actually directly affect our future products. ”
Seeing Zhang Shuxin’s thoughts, Meng Qian’s heart became more determined. After the two had a meal in the evening, Meng Qian returned to Hangzhou.
On December 5, 2000, Meng Qian went back to school to take the transfer exam. He felt that he was performing well. The end result was that he did his best.
On the way back to the company, Meng Qian bought a few newspapers at the newsstand. After watching the news in the taxi for a while, Meng Qian suddenly felt aroused.
In a science and technology newspaper, Meng Qian saw the news that Ericsson R380 is coming.
The first Symbian smartphone appeared. The era of smartphones began…