Rewrite the Technological Landscape

Chapter 37 Hyacinth circle design

At 9:30 am on August 6, 2000, the Dafeng Science and Technology Innovation Conference Room was full of people, and Meng Qian wrote the three words Hyacinth Circle on the blackboard.

“Who is blogging?” Meng Qian asked after he finished writing.

Five people raised their hands.

“They all talk about their own feelings or opinions on the blog.”

“I think it’s a very good emotional exit.” Fu Qinyi was the first to speak, but after she said it suddenly seemed to be stuck, until everyone looked at her, she continued a little panicked.” In many cases, it is difficult to find someone to talk about what you want to say. Writing these things on your blog is a way to express your emotions, and you can record this emotion.

And I don’t know why writing these on the Internet feels different from writing a diary. The diary makes me feel too closed, and I don’t know how it feels. ”

“Maybe I want others to see my thoughts.” Li Yidan, who is next to Fu Qinyi, said, “I sometimes want to write something on the blog, but I don’t know how to tell people around me. , I just want to post it on the Internet, maybe I’m expecting someone to see it, or maybe someone who understands me?”

“The desire to communicate is indeed a very important point.” Song Zhenluo from the Technology Department said, “The purpose of my blog is to share some technical things with others, and also to communicate with others in this way.”

“My reason may be more direct.” Yan Zhe answered, “I just want to be noticed.”

“I agree with Yan Zhe’s statement. When I show my life on my blog, I am looking forward to other people’s comments, looking forward to others’ attention, and also looking forward to making new friends.” Tao Tingting said last.

Meng Qian nodded, then turned around and began to write, “To sum up everything everyone said, the core should be three things: expression, attention, and social interaction.

From another point of view, people have the need to express their ideas, gain attention from others, and make friends. These three points are normal needs of people, and blogs actually provide such a platform for everyone to meet their needs.

And the hyacinth circle we are going to do next, we must also firmly grasp these three requirements.

Now let’s see what can be improved in the blog.

Let me talk about my personal opinion first, what is the essence of blog, including the essence of hyacinth circle? First of all, we must understand this point. I think it is social. If it is not social, blogs will not be open-ended, so I mainly talk about some thoughts around social.

First, the blog lacks interactivity. Today’s blogs are more about constantly producing content and independent fans, but the blog has not spent much effort to manage these contents, nor does it spend much effort to attract users who have finally attracted. Go for management.

For example, if I followed Fu Qinyi today, I might just follow Fu Qinyi. If Fu Qinyi did not update the blog, I would not go to other blogs at all.

Second, blogs focus on long articles and content, but also ignore the convenience of the Internet. Many times what users want to share may be just a small experience or a small feeling at the moment. For example, I just saw it on the side of the road. A cute little girl feels better all day.

But you can’t use a blog to post such a sentence. But let’s imagine that if the blog has this feature, will more users be willing to share and record, because not every netizen has the energy and willingness to write a long story every day, and what follows is a particularly important thing ,Activity.

Third, the function of the blog is too single, that is, bloggers post and visitors leave messages. Since we are going to socialize, we can consider giving such a platform more functions, including some simple interactive games and daily interactive activities to increase everyone’s social interaction Positivity.

“The main things I want to say are these three points. Do you have any ideas or suggestions for my ideas?”

“I just thought of a little bit.” Wei Pengtian raised his hand to indicate, “The blog login will be relatively cumbersome. Every time I need to re-enter the URL, log in, and then find other people’s blog links and so on.

But if we do something like this on Fengxin, users can directly enter their own Fengxin circle and Fengxin friends’ Fengxin circle through, for example, a logo in the lower right corner of the avatar. This login method will be convenient. many. ”

“Let me add what Wei Pengtian said.” Song Zhenluo raised his hand for the second time. “The other disadvantage of blogs is that they don’t have any social foundation. Just like my blog, I have to actively recommend it after I write a few articles. To the people around me.

But our Fengxin is different, and everyone will have their own Fengxin friends. When sharing content in the Fengxin circle, first of all you have a group of natural followers. ”

Meng Qian nodded his head and expressed his affirmation. After a while, I saw no one to add any more. Then he continued. “Since you don’t have more ideas for the time being, I’ll talk about my personal design framework first, and then you can add or make suggestions for amendments at any time. , Even overthrow me, as long as you have a good reason.”

After finishing speaking, Meng Qian took out a few pictures for the art department to make, “As you can see, our hyacinth circle mainly includes homepage, mood, log, pictures, circles, and interaction.

Lastly on the homepage, the mood is the dozens of words and phrases I mentioned just now. My current setting is within 140 words, and the log is a long post. It is similar to a blog. There are not many pictures. Everyone understands.

Let me focus on this circle first. The so-called circle is to help users build a social circle in various ways. For example, according to job classification, there are programmers’ circles and designers’ circles. Classified according to interest, here are four The circle of Da Tian Wang fans, there is a circle of anime fans, UU reading www.uukanshu.com is classified by school, such as Jiangda circle, Yanda circle, there are circles classified by city, and so on.

We need to establish a huge circle system, where users can find at least one circle they like, find topics they like in the circle, and make friends with their own tastes.

In addition, when there are more and more topics in the circle, I am preparing to make a list of hot topics, and I will talk to you in detail after this.

Look at the interaction again. In the interactive section, there are interactive messages, interactive games, and interactive entertainment, such as online karaoke.

Finally, let’s take a look at the homepage. Since Fengxin Circle is a platform to display oneself, then as the homepage that others will see first when entering their Fengxin Circle, we must make it personalized, that is, the personalized dressing function of the open homepage. .

Let users design their own homepages, and let the decoration homepage become another way for them to show themselves.

The general design of the Fengxin circle is like this, and the purpose is clear. Everything is to increase the user’s viscosity to the Fengxin circle and expand the user’s social scope.

To put it bluntly, Fengxin and Fengxin circle are a complementary whole. We must not only realize the social ability of users, but also meet the social needs of users.

Do you have anything to say? ”

No one put forward an idea this time, Meng Qian began to communicate the development process and details, he specially left the art department to listen to it.

At twelve o’clock at noon, Meng Qian and everyone came out of the meeting room. Just about to go back to the office, Sun Xiaojing ran to Meng Qian’s side, “Meng Qian, a lady said that she wanted to see you.”

“Madam? Who?”

“She said his name is Zhang Shuxin.”

…