NOVEL NEXT Chapter 83
There is no need to worry about the group buying business for the time being. As long as there are no major competitors, Youtuan.com will grow very fast if it continues to develop according to the current model.
However, there is a core business that needs attention, which is the issue of payment software.
Whether it is a group buying website, e-commerce, or even a game business, all online transactions cannot be separated from payment software.
Currently, Alipay, Tenpay, and online banking are used. It seems that everything is fine, but once competition breaks out on the group buying website, or conflicts and competition arise in other businesses, it will be dangerous.
If the interface is cancelled at a critical moment, it will be dangerous.
So from a long-term perspective, it is still necessary to have its own payment platform.
Thinking of the fact that he had asked Lin Haishen to apply for a financial license before, he didn’t know how the situation was.
Picking up the phone on the table in front of him, Su Chengyang called Lin Haishen:”Hello, Mr. Lin, it’s me. How is the application for a financial license that I asked you to apply for? Have you applied for it?”
“��If you hadn’t told me, I would have almost forgotten to report this to you. The license application was approved. It was the Haiding District Government who helped us. After knowing that it was us who applied, they took the initiative to make the connection.”
“Oh?”
Su Chengyang was a little surprised. Could it be that his second uncle Liang Shusheng helped him?
If that was the case, he should take some time to thank him. After all, he helped and he didn’t say anything. You can’t just pretend that nothing happened.
“Do you know who came forward from Haiding?”
“It seems to be a surname of Liang. I heard people call him District Chief Liang.”
There is no doubt about it. It must be Liang Shusheng.
“Okay, I understand.”
Just as he was about to hang up, Lin Haishen said on the phone:
“etc.”
“Chairman, there has been progress regarding investment in the cinema.”
“Already with Jin Yi、UME、The three companies of Jindian have signed contracts, each of which will acquire 15% of the shares of the three companies, with a total investment amount of 320 million yuan.”
“In addition, Yida has reached a preliminary agreement to transfer 10% of its shares for 400 million yuan.”
“If everything goes well, 720 million yuan will need to be paid within one month.”
“OK, I’ll notify the bank to transfer the funds to Oasis.”
With continuous mergers and investments, the funds in the account of Oasis Capital’s Yanjing branch are estimated to have bottomed out.
Su Chengyang plans to completely split Oasis Capital into the U.S. company and the Longguo company, and no longer transfer funds.
This will avoid accounting confusion.
It is equivalent to upgrading Oasis Capital to the same level as the U.S. company.
In the future, Longguo Oasis Capital will not have to report to the U.S. side.
After ending the call with Lin Haishen, Su Chengyang tapped the table with his fingers, making a”dong dong” sound.~．～ ．～ ~”Hearing the voice, he was thinking about who would be in charge of the payment software project.
Yao Wenjing?
Forget it, he has a lot of things on his hands, and now is the most important expansion period of Youtuan.com, so it is better not to be distracted.
Ji Yunsheng?
No way either.
Now a number of domestic Internet companies such as Penguin, Wangyi, Xinlang, and Sohu have entered the industry, and even some unknown companies are working on Weibo.
Although Shanhai’s Weibo project is now in the lead, as long as Penguin does not give up the Weibo project, the Weibo war will not end.
After thinking about it, Su Chengyang couldn’t think of a good candidate.
“Let’s put it aside for now. Anyway, this project is not that urgent.”
Su Chengyang thought for a while and said.
Now there are enough businesses, so it’s better to stabilize it first. Don’t let anyone get involved and make trouble.
Time passed quietly.
In a blink of an eye, it was the end of the month.
After a month of internal testing, there were not many feedbacks and problems found. They were all optimization issues, and there were no major loopholes and bugs. So Riot only took a few days to fix it.
The game problem was solved, and the remaining problem was the test and operation.
“Mr. He, please tell me about your public beta marketing plan.”
Sitting in the conference room, Su Chengyang looked at the Shanhai Game League of Legends project’s operation promotion, planning, including the person in charge He Zhifei.
It was different from the previous internal test, which was a small-scale internal test with deleted files.
One was to promote it to let players try it out.
The other was to discover some previously undiscovered problems through testing.
The public beta is different, it belongs to the formal operation.
The game must be promoted thoroughly to attract players to play the game and recharge and pay.
In other words, the more people online in the public beta, the better.
Therefore, marketing through game media, publishing soft articles, and hiring water army are the most basic online promotion methods.
He Zhifei opened the document in front of him and started talking.
“First, regarding online marketing, we have already informed several gaming media websites in advance, and the headlines and banners have been finalized. In addition, we have discussed with Mr. Ji on Weibo to use keywords to create hot searches and expand the scope of dissemination.”
“The second is ground promotion. According to the internal test operation and market research analysis, many players do not have computers, or many interested players give up the idea of experiencing the game because the download speed in the Internet cafe is too slow and it takes too long.”
“In view of the current domestic gaming situation, we have already promoted it in second- and third-tier cities.”
“The Internet cafe will have the games downloaded in advance, so that users can log in to the game directly without spending a long time downloading.”
As for why the promotion is done in second- and third-tier cities instead of first-tier cities.
First-tier cities have good living materials and economic conditions, many young people have computers at home, and most college students also buy their own computers.
Unlike second- and third-tier cities, the number of people who own independent computers at this time is not large, only a minority.
Most players play together in Internet cafes.
Therefore, the top priority for local promotion is second- and third-tier cities.
Su Chengyang is very familiar with this local promotion method and thinks of it when he was in college in his previous life.
At that time, all kinds of game advertisements were posted on the walls of Internet cafes.
And the Internet cafe management software has already installed many games, which can indeed save players the time wasted on downloading games.
Moreover, Internet cafes charge by time.
It takes 40 to 50 minutes to download a game. Unless you are a die-hard fan, few people are willing to do this.
“¨‖ ¨‖ Third, we plan to promote it by holding competitions. The current idea is to set up two major competitions, namely the League of Legends National Internet Cafe League and the League of Legends National College Student League and the Hundred Cities League.”
“Establish a bonus system, and set different bonuses for different league formats”
“Like the Hundred Cities League, the national champion is awarded 300,000, and the regional (district) champion is awarded 20,000 to attract players to participate”
“Three major amateur events to activate players’ active participation”
“In addition, to avoid overlap, the three major events will be staggered. In addition, we think that we will launch the National Internet Cafe League three months after the official public beta of the game. It is a bad thing to launch it too early, after all, players are not familiar with the game and the hero characters yet.”
“The last point is the professional league.”
“We have communicated with Riot Games and hope to join the WGC World Electronic Sports Championship, which is the top event in the gaming industry. If League of Legends can become a participating event, it will help increase attention to League of Legends and also help the subsequent development of professional events.”
“Fourth, we will participate in this year’s ChinaJoy game exhibition, but this time is in July. At that time, we want to invite models to cosplay (Li Nuo’s (Li Nuo’s)) to create hot topics.”
“Fifth, invite celebrities to endorse and broadcast the game live to expand the influence”…
Nodding his head repeatedly, Su Chengyang gave his affirmation.
These were not much different from what he had thought in his mind. Su Chengyang could think of it because he had experienced it, and He Zhifei and others could come up with these, which showed that they had good brains, especially the idea of holding a national Internet cafe league. They had a lot of ideas.
There are also celebrity endorsements.
Celebrity endorsements are not uncommon, but it is relatively rare to invite celebrities to endorse games and then live broadcast them.
Nowadays, when inviting celebrities to endorse, most of them just shoot an advertisement and that’s it.
It’s too stiff.
Inviting celebrities to play and team up with players has a different meaning.
However, it costs a lot to get celebrities to play games.
And the live broadcast platform is also a problem.
If a live broadcast platform is built, there will definitely be rewards, otherwise how can the live broadcast platform make money?
Bandwidth, labor and other costs are all costs.
Once rewards are opened, payment issues are involved.
“It seems that payment must be done, there is no way around it.”Su Chengyang frowned and thought secretly.