NOVEL NEXT Chapter 47
Several people in the conference room heard Su Chengyang say that he would take out 300 million yuan to support bloggers.
Adding the Weibo promotion event proposed by Zhou Fangshuo of the Operation Department, offline subway, news promotion, etc., it is estimated that it will cost 700 to 800 million yuan.
Gulu~~
Everyone couldn’t help swallowing their saliva
“Chairman, isn’t this a bit too big?”
“This is a huge investment, and the company has no means of profit….”
Yao Wenjing opened his mouth and tried to persuade him carefully.
Of course, he fully agreed with the promotion plans proposed by Su Chengyang, but it was equivalent to spending money to buy users. It would be fine if the users he bought were active users, but it would be meaningless if they just registered but did not log in or post content.
Before he could finish, Su Chengyang raised his hand to interrupt him.
Looking at Yao Wenjing, he said,”I know what you are worried about. The most urgent task now is to build up time. We must build our moat as high as possible before many companies such as Penguin enter the market on a large scale.”
“It is indeed painful to spend so much money now, but as long as it can bring results and make us bigger and stronger in a short period of time, it is worth it.”
“In Dragon Country Internet, it has always been a winner-takes-all situation, so the money that should be spent must be spent.”
“Okay, this matter has been decided. The Operations Department will quickly improve the plan proposed in today’s meeting. After the plan is improved, please send a copy to General Manager Yao, General Manager Ji and me.”
“As for the funding issue, don’t worry, I will take care of it.”
“Okay, let’s adjourn the meeting.”
Su Chengyang stood up and said,”President Yao, please come to my office.”
Yao Wenjing stood up and followed Su Chengyang out of the meeting room.
The two of them came to Su Chengyang’s office one after the other.
“Sit down.”
Su Chengyang pulled out a chair and sat down. Seeing Yao Wenjing sitting down as well, he smiled and asked,”How is it? Are you used to working in a new place?””
“It’s okay. I just joined the team and I’m not familiar with many of the business.”
“It’s normal to be unfamiliar. You will understand it after a while.”
“At the meeting, the reason why I opposed your proposal to save money was not because what you said was unreasonable, but because it was not suitable for the current situation.”
“We must grow bigger and stronger as quickly as possible.”
“You are also a veteran in the Internet industry. You know that in the Internet industry, there is only first and no second.”
“Of course, I do not deny the concerns about Penguin’s involvement. You know, Penguin rarely fails to copy a product.”
Although he said this, Su Chengyang actually did not take Penguin too seriously. In his previous life, Xinlang was able to defeat Penguin and win the Weibo war. Couldn’t he win?
At this moment, whether it was capital or operational methods, Su Chengyang thought he had the advantage. The only thing that Penguin was better than him was that it had QQ, a weapon that allowed it to avoid detours and directly increase the number of users.
Yao Wenjing did not expect Su Chengyang to be so courteous. He was afraid that he would feel uncomfortable and misunderstand, so he went to talk to him and explain. He could not help but be moved. After taking a deep breath, Yao Wenjing looked at Su Chengyang seriously and said,”Mr. Su, you are right. Time is money. I am too cautious.”
“Ha ha~~”
“This is not your fault. You are doing this for the good of the company.”
“Okay, let’s not talk about this topic anymore.”
“I asked you to come here mainly because we have a new project and I want you to take charge of it personally.”
“New project?”
Yao Wenjing was stunned.
“Yes.”
Su Chengyang nodded and said,”I plan to make a group buying website for daily life.”
Immediately, Su Chengyang explained the model of Meituan.
In fact, group buying websites are not rare.
They have existed for a few years, but they are vertical types, and most of them are car group buying and furniture group buying.
For example, Qijiawang is the largest vertical group buying website in the furniture field.
For example, there are very few people doing group buying in industries such as daily life services, such as catering group buying, hotel group buying, movie group buying, amusement theme parks, etc.
, at least Su Chengyang has not seen much of it.
The profit method of group buying is very simple, which is to charge merchants a service fee, that is, a transaction commission.
As for why they did not do takeout directly, but chose to do group buying.
The main reason is that smartphones are not mature at present, and takeout orders are actually largely How many people place orders through their mobile phones, and how many people place orders through computers?
Moreover, in the current environment, few people are willing to pay for running errands.
Compared with takeout, the market for group buying is larger.
Takeout is mainly for the catering industry.
Group buying can be done in all walks of life.
For example, group buying of cars, group buying of furniture, or group buying of foot massage, hotel accommodation, bus tickets, amusement parks, travel, etc., almost covering the entire industry.
In its previous life, the market value of Meituan was as high as 1.77 trillion, surpassing Qiandu, Pinxixi, Jingdong and other Internet giants, becoming the second largest company after Alibaba and Penguin. To a large extent, it is due to the group buying business. Of course, with the deepening of mobile Internet and the popularization of smartphones, the proportion of takeout business has increased year by year.
In any case, the group buying business has great growth potential.
“Chairman, this project is very promising, I am willing to take it.”
Yao Wenjing said excitedly.
Compared with Weibo, he felt that this project had more prospects.
Although Weibo is good, in the final analysis, in his opinion it is more of a news website with media attributes, and social networking accounts for a very small proportion.
The profit model is also very simple, and in short, the potential is very average.
Unlike group buying websites, which cover the entire industry, how big is this market.
Su Chengyang smiled and said,”Don’t worry, the focus of this project is on offline promotion, so marketing is the top priority. For this, I plan to recruit several talents who are good at this business through a headhunting company.”
“However, this project���First establish the project and form a development team”
“In addition, don’t start with a full range of products.
Instead, work with some manufacturers, such as clothing and footwear brands like Nike and Adidas, or conduct offline group purchases of cars, hotel accommodation, and catering, etc.
Let users get used to the group purchase model before expanding.
“The early group purchase websites were not as complex as Meituan, which had everything.
Instead, they were like Weipinhui, which offered discount group purchases.
After evolution, they eventually developed into full categories.
Hearing that Su Chengyang was going to find a headhunter to recruit people for promotion, he had no objection. Offline promotion was not his forte. Online marketing and operations were what he was best at.
“In addition, I will give you half a month to see if you can build the website.”
“No problem, but we need to introduce a third party in the payment process.” Yao Wenjing said.
The most important part of a group buying website is the payment issue.
Su Chengyang nodded and said,”I know this. In the early stage, we will use third-party payment software, such as Alipay, online banking, mobile payment, Tenpay payment, etc. These software can cooperate”
“After the project becomes bigger, we will develop our own payment software.”
Thinking of the fact that the number of online payment licenses was limited and no new ones were issued, which led to a sky-high price for a payment license, and Douyin even spent 1 billion to buy a license from another payment company, Su Chengyang thought that he could get the license first and then decide when to start the payment business.
“Regarding the payment software issue, you don’t have to do the project yet, but you can apply for a license first. If possible, you can apply for more licenses. In short, the more licenses the better.”
Standing up and stretching his muscles, Su Chengyang looked at Yao Wenjing and reminded him seriously.
“”I understand!”
Yao Wenjing was refreshed, nodded, and answered loudly.
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