Chapter 46
The next day. It was the sixth day of the first lunar month.
Early in the morning, Aunt Su Zhiyan and her family left Rongcheng and returned to Shanghai to work.
Su Chengyang and his parents, after bidding farewell to his grandfather, uncle, second uncle and other family members, also set out on the journey back to Yucheng.
After a long drive of nearly four hours, they returned home.
On the same day, Su Chengyang contacted the Industrial and Commercial Bank of China, and then went to the bank with his father Su to transfer 5.6 billion from his account to the company account of Yucheng Group.
After remitting the money to Yucheng Group, Su Chengyang originally planned to ask Lu Yi out for a meeting, but he learned that this girl had gone to Yanjing, saying that there was some business cooperation. It was a little regrettable, but it only lasted for a moment, and it was gone in a flash. Anyway, he was going to Yanjing, so he could just ask her out when the time came.
For the next few days, Su Chengyang stayed in Yucheng.
The reason is that Liao Changguang somehow persuaded his wife to agree to sell the Hongyadong property for 410 million yuan, but was rejected by Lao Su. After a round of verbal battles and negotiations, the two sides finally agreed to a deal of 385 million yuan.
This price is definitely a profit.
In the previous life, in 2018, Little Swan collected more than 300 million yuan in rent from Hongyadong, and this was the sale of the first and second floors of the property. If it had not been sold, it would have probably collected an additional 40 to 50 million yuan.
And for Liao Changguang, this deal was not a loss.
When Hongyadong was first built, a total of 325 million yuan was spent, including the land.
Now it has been sold for 385 million yuan, which means that 60 million yuan has been earned in two years. Excluding the previous losses, it has also earned almost 50 million yuan, which is already rare.
And with this money, Liao Changguang can officially enter the real estate industry.
February 7, 2009.
Su Chengyang, who had planned to stay for a few more days, was disrupted by Ji Yunsheng’s call and returned to Yanjing ahead of schedule.
Yanjing, International Airport.
After getting off the plane, Su Chengyang, Liao Haidong and Fang Jinwu walked out of the airport reception hall.
“Chairman.”
Ji Yunsheng, dressed in formal attire, walked over with an assistant.
“Well, let’s go back to the company first.”
“Yes!”
Ji Yunsheng quickly asked his assistant to notify the driver to drive over.
Two Buick GL8 commercial vehicles stopped.
Several people got in the car and drove away from the airport.
“Has Mr. Yao joined the company?”
“I have already started working.”
Ji Yunsheng replied.
Su Chengyang nodded, looked out the window at the cars and buildings that were rapidly retreating, and fell into deep thought.
Forty minutes later, Su Chengyang arrived at the Purui Building.
“President Ji, notify President Yao, and call the operations department, let’s have a meeting”
“”Okay.”
Ji Yunsheng nodded and asked his assistant to contact him.
When Su Chengyang arrived at the meeting room on the 7th floor, Yao Wenjing and several people from the operations department were already waiting in the meeting room.
“Chairman.”
Seeing Su Chengyang coming, Yao Wenjing and others stood up and shouted respectfully
“Sit down.”
Su Chengyang pulled out a chair and sat down, looking at everyone in the conference room:”Don’t say polite words, just get to the important part.”
“How many registered users does the website have now? How many active users are there?”
“Chairman, there are currently 25.7 million registered users, and the average daily active users have exceeded 5 million.”
Zhou Fangshuo, the head of the operations department, stood up and answered.
Su Chengyang waved his hand:”Just sit down and talk.”
“Five million more than half a month ago, indicating that the growth rate has slowed down”
“How many celebrities have been invited to join now?”
“There were more than 30 people invited, most of whom were well-known actors and artists in the industry. In addition, there were almost 100 celebrities who were not invited and applied for certification, but most of them were not well-known.”
“It doesn’t matter if you are not well-known, as long as you can bring traffic”
“President Ji.” Su Chengyang turned his gaze to Ji Yunsheng,”You said on the phone before that Lang has also launched Weibo?”
Ji Yunsheng straightened up and said seriously,”Yes, not only Lang has launched Weibo, but also Fox, Wangyi, and Penguin are also setting up Weibo project teams, but the progress is not as fast as Lang.”
“Forget about Mouyi and Mouhu, and focus on Moulang and Penguin.”
Although Mouhu and Wangyi have also developed Weibo business, from the perspective of”original history”, these two companies have no determination to fight to the death. Once the Weibo war begins and the money-burning mode is adopted, the two companies will not be able to bear it and will withdraw sooner or later.
Moulang’s strength is similar to that of Mouyi, but Cao Guowei has the determination.
Moreover, Moulang’s operational thinking is obviously a step higher. In addition, Penguin is also a threat. On the one hand, Penguin is financially strong and has sufficient capital. On the other hand, Penguin has QQ, a killer weapon that can quickly divert traffic to any project.
For others to achieve tens of millions of registered users, it will take at least ten days or half a month, but for those who have mastered QQ, a killer weapon for traffic, it only takes one or two days to have tens of millions of registered users, so these two companies cannot be taken lightly.
Especially on the Penguin side, although Weibo is leading now, once Penguin enters the market, it will not take a few days for its scale to exceed that of Weibo.
“What is the current situation of Weibo? Does anyone know?”Su Chengyang asked
“I asked someone about it. A certain Weibo account has just been launched and has less than 100,000 registered users, but it is growing very fast. It is currently using the Xinlang portal to promote it.”
“It is estimated that the number of registered users should be able to exceed 10 million in one month.”
Yao Wenjing, who was on the left, suddenly spoke up.
Su Chengyang breathed a sigh of relief when he heard that Xinlang Weibo had less than 100,000 registered users. As for what Yao Wenjing said later, that the number of registered users would exceed 10 million in one month, Su Chengyang was not worried.
If that were the case, it was estimated that Weibo would not be far from 40 million registered users by then. If the strategy was appropriate, it would be possible to exceed 40 million.
Strategically despise the opponent, but tactically, it still has to be taken seriously.
Su Chengyang’s face suddenly became serious, his eyes swept across everyone, and he said in a deep voice:”Everyone, you have heard that we have more and more competitors who are catching up from behind, so now is not the time to relax and think that we are successful. We must always have a sense of crisis. Although we are leading now, who can guarantee that we will always be ahead or not be killed by latecomers?”
“Therefore, I need everyone to go all out to deal with competitors, especially Penguin. You all know their replication and traffic capabilities.
Seeing that everyone’s faces were solemn, Su Chengyang looked at Zhou Fangshuo, the head of the operations department, and said,”Manager Zhou, does your operations department have any new plans to deal with the next competition?”
“Yes.”
We plan to launch a Weibo promotion ambassador program. Through the commission method, each promotion ambassador can get commissions for inviting 10 new users. The more new users they invite, the more commissions they can get.”
“At present, this plan is intended to be carried out in major universities across the country. The specific project plan has been formulated and is waiting for the chairman’s approval.”
“Oh?”
Hearing this, Su Chengyang’s eyes flashed with a gleam of light.
Zhou Fangshuo’s promotion method is not uncommon, it has been around for a long time, but the commission returned by inviting new people to register accounts is not much.
The master of this model is a certain Duoduo.
Relying on this marketing, it is superb, and in a short time, the number of registered users has exceeded 100 million.
“Your method is feasible, but you need to pay attention to one thing: the reward commission must be attractive enough, and secondly, the cost factor must be considered. The unit cost of a new user should not exceed 3 yuan.”
Su Chengyang thought for a while and said.
Even if you invite 100 million people, the cost is only 300 million.
As long as one in 50 of them are converted into active users, it is still profitable.
“That’s right.”
Su Chengyang suddenly thought of two good ideas.
“Talk to Qiandu Company and buy the keyword”Weibo” and rank first.”
Not everyone can tell the difference between the real and fake.
And many people can’t tell the difference between the promotions.
They think the one ranked first is the real one and the best.
In the past, someone went to a Putian hospital through the Qiandu search engine, which led to a medical accident and death. The whole country was in an uproar at the time. Qiandu became the target of public criticism and a bad name. Qiandu’s stock price fell and evaporated billions.
So, first get the ranking of the keyword Weibo.
“Second, launch the UGC plan, that is, user-generated content.”
Looking at the eyes of everyone, Su Chengyang said calmly:”In order to drive platform users to generate content, my suggestion is to set aside 10 million yuan per month to support bloggers who produce excellent content.”
“Especially those with news attributes, such as people’s livelihood, current affairs, etc.”
“We want users to develop a habit of actively sharing new things around them.”
“A bonus will be given to the first exposed user”
“In addition to current affairs, we can also support high-quality content, such as some bloggers who explain traditional culture, rural life, or fashion. The specific operation department will come up with a complete plan.”
His second plan is actually self-media.
Once users think that there is a bonus for actively posting content, they will be much more motivated to post new things around them.
In this way, Weibo content can be quickly filled, and Weibo can become a source of news mining. Once this is achieved, Weibo will be invincible.
At that time, even if there are more Penguin users, active users are king.
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