PixelPioneers: The Birth of a Gaming Empire

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In the PixelPioneers Studio, looking at the BUG listed in the late test, John sat on the chair and listened to Armani's strange analysis of the market analysis of Resident Evil.

"Focus on expanding overseas markets?" John felt a little strange.

"Yes, the background of the game itself is suited to their style, and the Binding of Isaac and Outlast have also achieved good results in overseas markets, plus the local market is more intense during the same period. Although it is the Festive period, no overseas masterpieces are coming out during this time." Armani said toward John.

This was judged by him through a lot of data and internal testing. He invited a third-party game testing team, including local testers and testers from overseas, and through the survey of the questionnaire, he also reflected the promotion on some overseas video platforms. Armani came to the conclusion that international players seem to be more interested in Resident Evil, especially this horror-hunting game.

Listening to Armani's words, John couldn't help but be stunned: "Isn't there a difference? Shouldn't overseas distribution and local distribution be discussed separately?"

"Of course, there are differences. I have contacted a few at present. Among them, Social Tap obviously has a smaller structure. Although it is a relatively well-known local independent game publisher, its strength is still not sufficient, and the better conditions are with Moondustries and Essence." Armani looked at John and said, "But Moondustries and Essence also have requirements, such as agents for overseas distribution."

John paused, and Armani added: "In addition, more well-known overseas distribution companies, such as UEGame, also have local distribution channels, but there is still a big gap between them and the three majors including Moondustries."

After listening to Armani's explanation, John almost understood: "You make the decision, but no matter which one you choose, at least the game's release time and content cannot be changed."

John felt a bit of a headache. He hadn't thought too much about these things before. As for whether to give the local agency distribution rights to the three majors and overseas distribution rights to UEGame, John had no clear answer. In this respect, John felt that Armani was more professional.

After some discussion, Armani explained more about publicity, distribution, and other matters, causing John's headache to grow worse.

For example, the IP of the game is not just about the game. Some successful games, such as Binding of Isaac and Octopath Traveler, have launched third-party industrial chains, including comics, animations, and toys. These were things John hadn't even considered.

After Armani left the office, John walked to the neighboring office where Luna was. Watching Luna manage the official website and reply to comments from fans, John lay down lazily on the couch.

"What's wrong?" Luna asked curiously, seeing John sprawled on the sofa.

"Making games is the easy part," John sighed, thinking about everything Armani had said earlier.

Hearing John's words, Luna couldn't help but laugh: "What are you so worried about? You just have to make the decision."

"What if I make the wrong decision?" John twisted on the couch to make himself more comfortable.

"Didn't you say before that the quality of the game determines everything? Even if the decision is wrong and the initial sales might be low, the positive word-of-mouth and follow-up promotion will ensure it doesn't really fail," Luna replied.

John paused for a moment, considering her words. Yes, the quality of the game is what matters most. Whether the background appeals more to local or overseas players, isn't the game itself made for players to enjoy? A fun game that players love, that's what matters most. The background is just a bonus, not the deciding factor.

"Oh, let me tell you something," John suddenly said to Luna.

"What's that?" Luna looked at him curiously.

"I was thinking of using some of our money to start a fast food restaurant in my hometown. It wouldn't cost much, just a couple of hundred thousand dollars for franchise fees and rent. We could have our parents manage it, and we wouldn't need to worry about it," John said.

"What do you mean, 'our parents'?" Luna playfully swatted John. "They're almost retired. They go to work to chat and play with their friend, so they're not as tired as you think. And as for getting up early? You, who can't get up before 9 a.m., think you'll be able to run a restaurant starting at 8:30?"

John laughed, realizing Luna was right. Their parents didn't need to worry about money and lived comfortably, enjoying their work and social lives.

[ ===== ]

After negotiating, Armani ultimately chose UEGame as the publisher for Resident Evil. A game publishing company located in Washington, it's considered one of the more popular overseas publishers, having developed some classic games.

However, in China, their channels and strength are only considered decent, a second-tier level, with a noticeable gap between them and the top three. But in terms of copyright, UEGame offered very favorable conditions, although the agency fee was slightly lower.

After signing the cooperation agreement, UEGame would be responsible for the game's overseas auditing and invest over $40 million for promotion. While not an enormous sum, it was still significant. At the same time, the online release of the game was set for early February, during the Festival. Before that, the game's promotion needed to be carried out.

For example, the upcoming game conference would feature some main content of Resident Evil, as well as announce the release date and demo version.