Page 75
"I've heard of it. President Nishino, if you have anything to say, just say it."
"The artists and media who endorse or voice support for your company have had frequent accidents recently, causing your company to be boycotted by the public. This is someone behind the scenes."
"I know a lot, let's continue." Xiaoduan Dafeng became interested.
Nishino Mu smiled and said: "There is a mastermind behind this incident. Whoever is instructing you is better than me, so I won't explain it anymore. The key is how to solve this situation."
"If President Nishino can come up with a solution, everything will be easy to talk about."
"The method is very simple. Sign an agreement with the agency, and use the agency's advertising and copywriting to create and reverse the public's impression of your company."
"Are you kidding me?!" Xiao Duan Dafeng said angrily.
Faced with doubts, Xi Yemu was very calm: "I have no intention of playing tricks or deceiving you. You must know that [Yi Zhiqing]'s product audience is young people."
"Is there any necessary connection between this and the difficulties encountered by our company?" Xiaoduan Dafeng fell into confusion.
Nishino Mu explained: “[Yi Zhiqing] was slandered by the public not because of the spokesperson’s accident, but because of young people’s disapproval of the brand.
[Yi Zhiqing] The former fans are now middle-aged.
As a result, [Yi Zhiqing] has developed to the present, the price is lower, and the style is younger, which is not worthy of their status as the head of the family. "
Xiao Duan Dafeng smiled bitterly: "We know this problem, but the strategic development direction we chose back then was the young market. Because of this, I proposed to advertise on artists."
"Your idea is fine, but so far it has become a failure!
Your company's advertising expenses are spent on artists. As a result, when an artist has an accident, young people boycott your company.
They are venting their anger over the accident of their favorite artist. At this time, your company can only choose media guidance. "
"Yes!" Xiaoduan Dafeng nodded in approval.
"but……"
Nishino Mu changed the topic: "Most of the media like to add insult to injury, and there are still people behind the scenes making trouble, so which direction should your company choose to break the situation?"
Xiao Duan and Dafeng were taken aback, and said clearly: "So that's how it is, to guide young people's attitude towards [Yi Zhiqing] through light novels. Is it not good for me to choose Fuji or Thunderbolt?"
"Only our Wenyuan Publishing House has launched advertising space. When those giants react, your company may have gone bankrupt."
Xiaoduan Dafeng was silent for a moment, narrowed his eyes and said, "Wenyuan Publishing House is still too small."
"So you need the support of your company. This is a matter of mutual benefit."
"What do you mean?"
"You can spend money on advertising in our publishing house, and you can also invest."
"Here, give me some time to think about it."
"Ok."
After hanging up the phone, Mu Nishino looked at Kazuki Shiraishi: "If I'm not wrong, [Yi Zhiqing] can't afford it, and will definitely call again. You go and organize the negotiating candidates first."
"Yes, President."
Kazuki Shiraishi admired Nishino Mu's few words and words that moved the head of a clothing giant.
He bowed, walked out of the office respectfully, and went to select employees with outstanding abilities.
Nishino Mu carefully sorted out the conversation in his head, and after confirming that there was nothing wrong, he received a message from Yukinoshita Yukino.
[Under the snow: You go out to buy a car and don't plan to come back? 】
[Nishino: No, something happened to the company and I need to come over to sit in charge. 】
[Yueshita: I'll go there right away. 】
[Nishino: No, I'm almost done. 】
【Yukinoshita: I've already left the house. 】
[Nishino: Alright. 】
Before Nishino Mu put down his phone, two more messages came.
[Sigong: Why didn't you come back? 】
[Sakurajima: Did you see the shopping guide? 】
Nishino Mu sighed, and replied one by one patiently.
[Nishino: I handle things in the company. 】
[Sigong: In the company?Men really work hard to make money when they have no money, but they must also pay attention to their bodies. 】
[Nishino: It's not the car dealership you recommended, but the minimum price for the cars sold is 400 million yen. 】
【Sigong: Those are all good cars. 】
[Nishino: I just want to buy a cheaper one. 】
[Sigong: I bought everything...I'm going to take a nap, bye. 】
[Nishino: Goodbye. 】
-