NOVEL NEXT To become the richest man from the beginning of the game
Chapter 58 This game doesn't seem to be advertised at all?
Chapter 58 This game doesn't seem to be advertised at all?
Monday, noon.
The team building activity on Friday last week made most of the people very happy. After two days of rest on Saturday and Sunday, they completely relaxed.
Except for Bao Xu who still came to the company on Sunday, no one else came to work overtime and enjoyed the weekend well.
After all, the game has already been developed, and there is no reason to work overtime!
Although there will be overtime pay for overtime work, relatively speaking, a leisurely and comfortable vacation is more attractive.
Many were still basking in that joy on Monday.
But Huang Sibo was not blindly optimistic, his expression was a little serious.
"Have you also noticed the data of "Fortress at Sea?" Huang Sibo came to Bao Xu's station and found that Bao Xu was also paying attention to the background data of "Fortress at Sea".
In short, miserable!
This game was reviewed on Friday, and passed the review on Saturday night. As a result, Sunday passed and the downloads were only a few hundred.
Too little too little!
FPS games are different from other games. They can be regarded as competitive online games, which can only be played by a large enough number of people.
The basic gameplay of FPS games is player-to-player battles. As a result, there are only a few hundred downloads in total, and only a few dozen active players. How can this be a battle?Not to mention being matched with an evenly matched opponent, it's hard to say whether it can be matched with a living person!
You can't let all the players go to the computer, right?That's outrageous.
Of course, "Sea Fortress" is different from other FPS games such as "Bullet Scar" in that it has a story mode and can be played as a stand-alone game.
However, after all, the story mode cannot support a long enough game time, and players will soon get tired of it.
What's more, most of the players who like to play "Anti-Terrorism Project" prefer the battle mode, and are not very interested in the story mode.
All in all, the situation is quite pessimistic!
These hundreds of downloads were achieved on the premise that "Sea Fortress" was free to download. If "Sea Fortress" was priced according to the standard of a stand-alone game, at least it would have to be set at 30 yuan or 50 yuan. To continue to plummet.
As for why "Sea Fortress" is set to be a free game...
It's because Pei Qian learned the lesson of "Ghost General".
Due to its very conscientious features, "Ghost General" has led to a rapid expansion of the user base, with hundreds of thousands of new active players every month!
And every new active player brought Pei Qian an income of 10 yuan, which caught Pei Qian off guard...
Originally, the price of 10 yuan was just a threshold, to catch those free players, but I didn't expect to be trapped in a cocoon, but achieved the effect of small profits but quick turnover...
Therefore, Pei Qian learned from the painful experience and finally reversed the pricing strategy of "Sea Fortress".
The game is completely free, so even if there are some accidents and the game has a certain amount of downloads, Pei Qian will not be able to get a penny from these ordinary players!
The 888's epic weapon threshold is high enough. On the one hand, it attracts criticism, destroys the reputation of "Sea Fortress", and dissuades ordinary players. On the other hand, it makes most players unable to afford it.
As for why not make it completely free...
Doesn't Pei Qian want to?
The key is that the system does not allow it!
If the game itself is free, and there is no in-app purchase service or advertising business in the game, this in itself is unreasonable. It is equivalent to Pei Qian posting money to produce a product, but in the end it is all free.
This kind of behavior, which is obviously taking advantage of loopholes and maliciously losing money, is expressly prohibited by the system.
Otherwise, it would be too easy for Pei Qian to lose money, as long as he buys a batch of goods at the original price, and then sells them at a low price, he can lose as much as he wants.
The system will not leave such an obvious loophole for Pei Qian to exploit.
Therefore, Pei Qian must design a profit model for the game. Whether it is selling sales by share or adding in-app purchases to the game, there must be a profit point so as not to be warned by the system.
In short, so far, the situation of "Sea Fortress" is still under Pei Qian's grasp.
Pei Qian set up three lines of defense for "Sea Fortress".
First, there is no pre-publicity, and no one cares about the game.
Second, the game’s pricing strategy failed. 888’s epic weapon ruined the popularity of passers-by, causing the word-of-mouth collapse of “Sea Fortress”.
The third way is that the excellent competing game "Bullet Scar" has completely suppressed "Sea Fortress".
Now, the first line of defense works.
And Huang Sibo and Bao Xu are also worrying about this.
These two people are also paying attention to the performance of "Sea Fortress". After all, this is the hard work of their busy work for a long time, and this game also entrusts Mr. Pei's great trust.
If the game is broken, isn't that a betrayal of Mr. Pei's trust?
Absolutely not!
Huang Sibo hesitated, as if he didn't know whether to say or not to say the next thing.
However, after hesitating again and again, he still spoke.
"Brother Bao, tell me, Mr. Pei didn't promote "Fortress at Sea" at all. Anyway, the download data shouldn't be so bad, right?"
Although it's a bit disrespectful to Mr. Pei to say that, but from all aspects, it's the case...
These days, the success of domestic games depends largely on marketing and channels.
Many junk games have also tricked a large number of players in by relying on brainwashing marketing.
Of course, as for whether the cheated players can stay or not, that's another matter.
But at least, no matter how rubbish the game is, as long as it is properly promoted and is willing to burn money to promote it, it will not be uninterested.
It's unreasonable to have only a few hundred downloads after being online for a day!
Bao Xu looked at Huang Sibo: "Brother Huang, don't question Mr. Pei. Mr. Pei, who can figure out how to use Weibo to promote "Ghost General", is a master in this field. How could he not know the importance of publicity and promotion?"
Huang Sibo scratched his head.
The truth is that's right.
But "Sea Fortress"'s current half-dead piss, obviously there is no promotion...
Huang Sibo also searched specifically, and found that "Sea Fortress" was not on any other game platform at all, nor was it advertised, nor was it promoted in other ways.
Can't Boss Pei be holding back his big move in silence?
As if seeing Huang Sibo's doubts, Bao Xu said: "I think it's good to trust Mr. Pei completely. Mr. Pei didn't explain that we are worried about publicity, so we don't have to worry about it."
"Well, you're right." Huang Sibo thought for a while, and the same thing happened.
What kind of genius Mr. Pei is, is it my turn to worry?
So, Huang Sibo turned and left.
However, after 10 minutes, Huang Sibo came back again.
"This time it's not about promoting the game." Huang Sibo explained, "It's about modifying the subsequent version."
"Oh? Brother Huang, tell me." Bao Xu nodded.
Huang Sibo paused for a moment: "It's like this. The official version of "Sea Fortress" has been developed, and according to the general development process, now we should prepare to formulate a development plan for the next version."
"Hmm, so?" Bao Xu seemed to understand.
At present, he still has only a half-knowledge of the game development process. Anyway, he will cooperate with Huang Sibo's arrangements.
(End of this chapter)
Monday, noon.
The team building activity on Friday last week made most of the people very happy. After two days of rest on Saturday and Sunday, they completely relaxed.
Except for Bao Xu who still came to the company on Sunday, no one else came to work overtime and enjoyed the weekend well.
After all, the game has already been developed, and there is no reason to work overtime!
Although there will be overtime pay for overtime work, relatively speaking, a leisurely and comfortable vacation is more attractive.
Many were still basking in that joy on Monday.
But Huang Sibo was not blindly optimistic, his expression was a little serious.
"Have you also noticed the data of "Fortress at Sea?" Huang Sibo came to Bao Xu's station and found that Bao Xu was also paying attention to the background data of "Fortress at Sea".
In short, miserable!
This game was reviewed on Friday, and passed the review on Saturday night. As a result, Sunday passed and the downloads were only a few hundred.
Too little too little!
FPS games are different from other games. They can be regarded as competitive online games, which can only be played by a large enough number of people.
The basic gameplay of FPS games is player-to-player battles. As a result, there are only a few hundred downloads in total, and only a few dozen active players. How can this be a battle?Not to mention being matched with an evenly matched opponent, it's hard to say whether it can be matched with a living person!
You can't let all the players go to the computer, right?That's outrageous.
Of course, "Sea Fortress" is different from other FPS games such as "Bullet Scar" in that it has a story mode and can be played as a stand-alone game.
However, after all, the story mode cannot support a long enough game time, and players will soon get tired of it.
What's more, most of the players who like to play "Anti-Terrorism Project" prefer the battle mode, and are not very interested in the story mode.
All in all, the situation is quite pessimistic!
These hundreds of downloads were achieved on the premise that "Sea Fortress" was free to download. If "Sea Fortress" was priced according to the standard of a stand-alone game, at least it would have to be set at 30 yuan or 50 yuan. To continue to plummet.
As for why "Sea Fortress" is set to be a free game...
It's because Pei Qian learned the lesson of "Ghost General".
Due to its very conscientious features, "Ghost General" has led to a rapid expansion of the user base, with hundreds of thousands of new active players every month!
And every new active player brought Pei Qian an income of 10 yuan, which caught Pei Qian off guard...
Originally, the price of 10 yuan was just a threshold, to catch those free players, but I didn't expect to be trapped in a cocoon, but achieved the effect of small profits but quick turnover...
Therefore, Pei Qian learned from the painful experience and finally reversed the pricing strategy of "Sea Fortress".
The game is completely free, so even if there are some accidents and the game has a certain amount of downloads, Pei Qian will not be able to get a penny from these ordinary players!
The 888's epic weapon threshold is high enough. On the one hand, it attracts criticism, destroys the reputation of "Sea Fortress", and dissuades ordinary players. On the other hand, it makes most players unable to afford it.
As for why not make it completely free...
Doesn't Pei Qian want to?
The key is that the system does not allow it!
If the game itself is free, and there is no in-app purchase service or advertising business in the game, this in itself is unreasonable. It is equivalent to Pei Qian posting money to produce a product, but in the end it is all free.
This kind of behavior, which is obviously taking advantage of loopholes and maliciously losing money, is expressly prohibited by the system.
Otherwise, it would be too easy for Pei Qian to lose money, as long as he buys a batch of goods at the original price, and then sells them at a low price, he can lose as much as he wants.
The system will not leave such an obvious loophole for Pei Qian to exploit.
Therefore, Pei Qian must design a profit model for the game. Whether it is selling sales by share or adding in-app purchases to the game, there must be a profit point so as not to be warned by the system.
In short, so far, the situation of "Sea Fortress" is still under Pei Qian's grasp.
Pei Qian set up three lines of defense for "Sea Fortress".
First, there is no pre-publicity, and no one cares about the game.
Second, the game’s pricing strategy failed. 888’s epic weapon ruined the popularity of passers-by, causing the word-of-mouth collapse of “Sea Fortress”.
The third way is that the excellent competing game "Bullet Scar" has completely suppressed "Sea Fortress".
Now, the first line of defense works.
And Huang Sibo and Bao Xu are also worrying about this.
These two people are also paying attention to the performance of "Sea Fortress". After all, this is the hard work of their busy work for a long time, and this game also entrusts Mr. Pei's great trust.
If the game is broken, isn't that a betrayal of Mr. Pei's trust?
Absolutely not!
Huang Sibo hesitated, as if he didn't know whether to say or not to say the next thing.
However, after hesitating again and again, he still spoke.
"Brother Bao, tell me, Mr. Pei didn't promote "Fortress at Sea" at all. Anyway, the download data shouldn't be so bad, right?"
Although it's a bit disrespectful to Mr. Pei to say that, but from all aspects, it's the case...
These days, the success of domestic games depends largely on marketing and channels.
Many junk games have also tricked a large number of players in by relying on brainwashing marketing.
Of course, as for whether the cheated players can stay or not, that's another matter.
But at least, no matter how rubbish the game is, as long as it is properly promoted and is willing to burn money to promote it, it will not be uninterested.
It's unreasonable to have only a few hundred downloads after being online for a day!
Bao Xu looked at Huang Sibo: "Brother Huang, don't question Mr. Pei. Mr. Pei, who can figure out how to use Weibo to promote "Ghost General", is a master in this field. How could he not know the importance of publicity and promotion?"
Huang Sibo scratched his head.
The truth is that's right.
But "Sea Fortress"'s current half-dead piss, obviously there is no promotion...
Huang Sibo also searched specifically, and found that "Sea Fortress" was not on any other game platform at all, nor was it advertised, nor was it promoted in other ways.
Can't Boss Pei be holding back his big move in silence?
As if seeing Huang Sibo's doubts, Bao Xu said: "I think it's good to trust Mr. Pei completely. Mr. Pei didn't explain that we are worried about publicity, so we don't have to worry about it."
"Well, you're right." Huang Sibo thought for a while, and the same thing happened.
What kind of genius Mr. Pei is, is it my turn to worry?
So, Huang Sibo turned and left.
However, after 10 minutes, Huang Sibo came back again.
"This time it's not about promoting the game." Huang Sibo explained, "It's about modifying the subsequent version."
"Oh? Brother Huang, tell me." Bao Xu nodded.
Huang Sibo paused for a moment: "It's like this. The official version of "Sea Fortress" has been developed, and according to the general development process, now we should prepare to formulate a development plan for the next version."
"Hmm, so?" Bao Xu seemed to understand.
At present, he still has only a half-knowledge of the game development process. Anyway, he will cooperate with Huang Sibo's arrangements.
(End of this chapter)
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