To become the richest man from the beginning of the game

Chapter 1572 Plan ahead
Anyone with a discerning eye can see that the public opinion war between Moyu takeaway and Zhaiju takeaway has escalated significantly!
Moyu Food Delivery was the first to attack, dismantling the basic routine of the entire food delivery platform.

Just like the analysis of Zhujia Group and Shengyun Group at the beginning, it was analyzed that the food delivery platform actually plays the role of a middleman, and they are doing the same thing.

The food delivery platform is constantly squeezing the interests of the food delivery guys, merchants and customers, eating away at the market share, so that the market value of the entire company continues to expand, and eventually evolves into a giant company.

Of course, in this process of continuous expansion, platform companies are also creating value, and its data algorithms and resource integration capabilities are the main value it creates for society.

From this point of view alone, platform companies do have their meaning of existence.

Only when the benefits it obtains far exceeds the value it creates, and the platform becomes a middleman exploiting two ends, will it have a huge side effect on the development of the entire industry.

The counterattack of home delivery is completely based on the reality.

The reality is that the food delivery platform has not yet reached a monopoly position, so the value created by the food delivery platform is greater than the actual income.

Since the existence of the food delivery platform currently has a relatively positive and positive image overall, the attack before Moyu Food Delivery, although it predicted the negative effects of the food delivery platform in the future, is not convincing enough at the moment.

Through the testimony of the delivery boy, Zhaiju Food Delivery has demonstrated its own business model to a certain extent, which is understood and supported by the delivery boy and merchants!
To a certain extent, the propaganda offensive of Moyu takeaway has been weakened.

And this thesis of Mr. Wang is to look at this issue from a higher perspective, so that the two parties who are constantly arguing can decide which one to compete with!
When writing this paper, Mr. Wang has collected a lot of data and information, so he has already prepared for some doubts from the audience in the live broadcast room.

"First of all, I would like to answer the first question. The delivery guys are unanimously opposed to cutting orders and working hours. They want to earn more money. Does this mean that the home delivery model is popular among delivery guys?"

"Of course not!"

"In fact, in some factories that exploited labor in the past, the factory owners have already mastered a similar method. They set a very low base wage for the workers, and count all the extra income as overtime. In this way, Workers have to work overtime desperately in order to make more money, because if they don’t work overtime, they won’t make any money!”

"If you tell the workers at this time that overtime work will be banned from tomorrow, the workers will definitely protest enthusiastically!"

"Are they protesting no overtime? No! What they're protesting is actually low wages."

"This routine is actually easy to debunk, because the platform company deliberately lowers the basic salary to a minimum or even zero level! At the same time, the income of the delivery boy is directly linked to the amount of orders, which really stimulates the work of the delivery boy. Enthusiastic, but gradually transforming the delivery boy into a tool for taking orders without emotion!"

"So it's hard to guarantee the life of the delivery guys. Their desperate grabbing order is not because they are willing to exchange their lives for money, but the company's deliberate setting, so that they have to do so!"

"When some friends hear this, they may think of the second question. That is, is it wrong for the platform to formulate policies and regulations that satisfy both parties when customers demand fast delivery and low delivery fees, and the delivery guy wants to make more money? ?”

As soon as Mr. Wang's question was asked, the onlookers in the live broadcast room immediately started to discuss it enthusiastically.

"Yes, is the platform's approach wrong?"

"If you don't do this, how can you guarantee low delivery fees? This is an unsolvable problem. You can't just raise the problem without proposing a solution?"

"I think the plan given by the platform is not unacceptable."

"How can you say that? It is an unreasonable behavior in itself for the food delivery platform to forcibly lower the delivery fee in order to seize the market, and the delivery fee should return to its original value!"

"Many customers feel that they are now enjoying low-cost delivery fees, so they turn a blind eye to this phenomenon! Then, once the food delivery platform seizes the market by burning money and subsidies, it will increase the delivery fee substantially to recover profits. How do you choose when?"

Seeing that everyone was discussing more and more intensely, Teacher Wang answered in a timely manner: "To solve the problem is not to stand on one's own stand and talk to oneself, but to proceed from the whole and consider it comprehensively!"

"You can't stand on the side of the platform and shout because you are a consumer and take advantage of the low delivery fee! Instead, you must clearly understand how to safeguard your long-term interests!"

"For the platform, it is true that it should make profits, but this part of the profits should be generated by innovative services through the integration of resources. Brother squeezed it!"

"For delivery boys, the platform cannot use various algorithms to squeeze their limits! Let them violate traffic rules and run red lights, let them be like delivery machines, without caring about their lives and improve delivery efficiency! We should provide them with Guarantee, reasonable planning of working hours, so that they can get a relatively generous salary under normal work intensity!"

"From the consumer's point of view, we can't monopolize customer resources with low delivery fees first, and then continue to increase the delivery fee, and then earn money back, but we must always keep the delivery fee within a reasonable value range. .”

"A platform is a perfect platform only if it coordinates the interests of all parties. One-sided emphasis on the difficulties of a certain party without involving the distribution of interests is to confuse the public!"

"Zhaiju Food Delivery seems to be doing well so far, but many internal problems have emerged."

"I would like to ask the audience in the live broadcast room, are you used to not caring about the problem before it occurs? Or are you used to planning ahead and thinking of a solution before the problem arises?"

Teacher Wang asked a question, and without waiting for the onlookers in the live broadcast room to answer, he continued: "In this paper of mine, I mainly discuss the problems that may be encountered in the future development of the industry and the corresponding solutions."

"Big data and program algorithms can indeed greatly improve work efficiency, but there is a limit to this increase in efficiency. Before reaching this limit, efficiency should take precedence over guarantee, and after exceeding this limit, guarantee should take priority over efficiency."

"The current big data and program algorithms can squeeze the delivery guys without limit to improve efficiency, but it can't provide guarantee for the delivery guys!"

"And this is the biggest difference between Moyu takeaway and Zhaiju takeaway!"

Immediately afterwards, Mr. Wang demonstrated his point of view through the cases and specific data in the paper, and comprehensively refuted the two directions of Zhaiju takeaway attack.

Reasonable and well-founded, in addition to the cold interpretation of the data, a lot of Mr. Wang's own true feelings have been added.

Hard work pays off. In order to write this thesis, Mr. Wang became a takeaway boy. He experienced the mood of a takeaway boy in his busy and hard work, and what he wrote was naturally very convincing.

He can feel that under the big data algorithm of the program, he has been transformed step by step from an ordinary worker into a tool for continuously delivering food.

This change is obviously misplaced, and is the result of the lack of humanistic care.

If this kind of humanistic care is lacking for a long time, customers will only care about the speed of delivery and the price of delivery fees over time, and the courier brother always actively accepts this kind of alienation in order to make more money, then this problem will only become more and more serious , or even never get resolved.

As for the platform, they are of course more willing to turn the delivery boy into a tool man and a delivery machine.

But Moyu Takeaway took a completely different path.

Through the most basic welfare guarantees and rules, a bottom line is set for the improvement of efficiency. Only within this bottom line can the program algorithm be continuously optimized to improve delivery efficiency; and this bottom line is never allowed to be exceeded.

The bottom line is the delivery guy's working hours, basic salary, welfare guarantee and other factors.

Although the operation model of Moyu takeaway has increased the cost to a certain extent, it is clear at a glance which operation model has a better future as long as it is compared with the Zhaiju takeaway model!
If we calculate according to the operation model of home delivery, then in the future, in order to pursue higher profits, the platform will inevitably continue to use big data algorithms to squeeze food delivery guys and merchants without limit, and gradually cause extreme involution in the entire industry , the takeaway boy is miserable, and the quality of takeaways eaten by ordinary customers is getting lower and lower!

No matter how Moyu Food Delivery changes in the future, as long as it continues to adhere to the original bottom line of operation, it will be able to maintain the healthy development of the industry!

When Rui Yuchen put forward this argument in the video before, it did not resonate widely because of the lack of theoretical support. Zhaiju Takeaway can still seize the opportunity to confuse the public through some means.

But after Mr. Wang's analysis, it obviously provided theoretical support for Rui Yuchen's deduction!

It not only pointed out the essential difference between Moyu takeaway and homestead takeaway, but also pointed out the only way for the healthy development of an industry.

A company that only pays attention to efficiency and algorithms, but completely ignores humanistic care and evades social responsibility, on the surface it seems to be a so-called "Internet innovation", but in fact it is using the latest technology and changing a more advanced way Exploitation, in the future, this kind of company will be abandoned by society!

……

"I didn't expect, oh, I didn't expect that Tenda would have such a method."

"Such a professional analysis is supported by the data of the paper..."

"Okay, Mr. Pei, you won again."

Nie Yunsheng's face was gloomy, and the more he watched the live broadcast, the more he felt that the situation was not good.

He realized that this time, Zhaiju Takeaway's attempt to restore some of the situation through public opinion warfare had completely failed!

Tengda Group and Mr. Pei seem to be able to predict the future, and they have placed a huge stumbling block in the direction of the Anti-Tengda Alliance's breakout ahead of time, blocking their way.

However, he was not intimidated.

Although Mr. Wang's thesis provided theoretical support for Rui Yuchen's previous conclusions, and won the public opinion battle beautifully, and the situation that made Zhaiju Takeaway finally reversed was instantly defeated, but for Nie Yunsheng , is not unacceptable.

This battle of public opinion is just a failure in the field of Zhaiju Food Delivery. Losing a battlefield of food delivery platforms, Nie Yunsheng has other battlefields.

The biggest problem now is that this paper has expanded this public opinion war, extending the battlefield of the public opinion war from the present to the future!
Prior to this, the public opinion war between Tenda Group and the anti-Tengda alliance was still on the immediate issue.

For example, Headwind Logistics in the express delivery industry was able to fully suppress Shengyun Group precisely because Shengyun Group had already established a dominant market position in the express delivery industry and made some unsightly operations, so it was caught by Headwind Logistics There was a thrashing.

After the previous failure in the field of express delivery, Nie Yunsheng confirmed one thing.

That is: if the anti-Tengda alliance wants to make a comeback in the public opinion war, it can only choose Zhaiju food delivery, an industry that has advantages at the moment, to fight against Tenda.

Because Zhaiju Takeaway has not done too many unsightly operations so far, its image in the minds of all consumers is acceptable.

But Mr. Pei once again understood their intentions and extended the battlefield of public opinion from the present to the future!

If this debate continues, the underpants of companies like the Anti-Tengda Alliance will be completely torn off, and the winning rate will be greatly reduced, even infinitely approaching zero!

Because the companies under the Anti-Tengda Alliance all have one thing in common, the purpose of their development and growth is to form an industry monopoly in the future and become a huge business giant!

At present, Tenda has not shown this trend at all. At least at present, the vast majority of consumers trust Tenda far more than other companies in the anti-Tengda alliance.

Once this expectation is made public, the anti-Tengda alliance's last breakthrough in the public opinion war will be blocked to death!
(End of this chapter)