NOVEL NEXT Chapter 56 Album Fermentation (1)
In terms of sensitivity to market changes, professionals in the industry far exceed ordinary people. If people in the industry thought that women's groups could be tried and played before, now people in the industry have discovered that women's groups will continue to have an impact in the future and become another weapon to make money. The benign leadership can even rival American style. The album created by Xia Haoyang may also be the most influential girl group album in history.
. . .
Chiyo Records Music Director's Office.
"I have watched each of the twelve music MVs of this album no less than ten times, and I have even watched some songs no less than twenty times. Young people like Xia Haoyang are ruthless," the elegant Mr. Wang said. Feeling.
"I also watched it. It's much better than the album we produced for EHS. I also learned a lot. It's a formidable career." Chief composer Mr. Liu also praised it from the bottom of his heart.
"Their official website announced: Three music websites sold a total of 3 million albums in one week, which is amazing for a group that has only been in existence for half a year." Another songwriter named Yang said.
"Remember, it took us about half a year to create EHS's first album. It was also supported by the continuous influence of the Xinan Satellite TV Music Competition. How many did it sell at that time?" asked Mr. Wang.
"58 records a month." said the songwriter surnamed Yang.
"Yes, there was a celebration party at that time, which was over 200 yuan. But look at others, million yuan a week, it was also half a year after their debut, and half a year ago, except for Zhu Suya, they were all amateurs, and they were not famous at all." Ru Ya Mr. Wang is still very emotional.
"The focus is on this album, Mr. Wang." Mr. Liu, the chief composer, hesitated to speak.
"This album..." President Ruya frowned.
. . .
Office of the President of Bay Bay Stone Records.
"As soon as this album came out, it was difficult for us to manage the album. We have recorded two songs so far, but if you compare it like this, the gap is..." the music director, Mr. Luo, who wears glasses, said seriously.
"Unless you change your style, which is to sing quietly, you don't need to dance at all. You really need to have choreography. The comparison is incomprehensible. Like Queen Feifei, she always just sings quietly, the same..." Another songwriter also confessed that there is a gap. , but was interrupted before he finished speaking.
"Change the style? It's obvious that young people like Xia Haoyang's style, the dynamic melody, and the cool dance. This is the development direction of the girl group. If we really change the style, our candy box girls will be finished." Music Director Luo The teacher is still serious.
"Teacher Luo, what's the difference between the two songs recorded in our girl group's new album and this album?" Mr. Duan finally spoke.
"There is a huge gap in all aspects, including the music, choreography, song arrangement, even stage effects, creativity of the MV, etc." Teacher Luo frankly admitted that the only difference was the lyrics without mentioning the lyrics.
"Well, let's not talk about the lyrics and music. You should be able to find out who shot and produced their MV and who designed the dance." Mr. Duan asked again.
"I understand, the lyrics, music, arrangement and choreography are all by Xia Haoyang. The music production including recording, sound effects and post-production are all done independently by their own studio. The MV shooting was done by a young director from Yancheng named Ji, but it is said that Xia Haoyang provided A lot of opinions on the MV." Teacher Luo is always serious.
"Is Xia Haoyang so powerful? He has traveled through time," the carefree Vice President Zhang joked.
"Not to mention lyrics, music and arrangement, the choreography is also Xia Haoyang? This is really a bit surprising." Mr. Duan was also thinking.
. . .
Xiangjiang Dongzheng Records Conference Room.
"You think the biggest feature of this album is the choreography? You're wrong, choreography can solve it." Mr. Chen, wearing a professional skirt, was speaking.
"Mr. Chen, how can we solve the choreography problem? I heard that Xia Haoyang designed all the dance moves himself." A creator spoke.
"There are many excellent choreographers in China, and there are many excellent choreographers in Xiangjiang, but no one thought of them before. Or maybe they didn't create a girl group and didn't know they were needed," said Mr. Chen.
"Have you seen the popular mainland variety shows "This is Street Dance" and "Awesome Dance Club" in recent years?" Mr. Chen said.
Except for the music director Wei Zai, everyone shook their heads. In fact, people in the industry usually work on these contents, but they stay away from it in life. For example, the crosstalk actors who amuse everyone with crosstalk on stage rarely talk at home.
"These girl group dances that Xia Haoyang plays are actually street dances. If you find a professional street dance teacher or a professional street dance choreographer, they will not be worse than Xia Haoyang, so the dance is not a problem. The biggest difference is the arrangement!" said music director Wai Tsai.
"Yes, due to the influence of ancient Chinese music, the most prominent thing in Chinese music has always been the lyrics. The lyrics are ranked first, followed by the music. The arrangement is not taken seriously. As for the dance, it is all for the singers, and the singers are not required. Can dance." Mr. Chen continued.
"But for girl groups, cool dances are the key to attracting people, so Xia Haoyang highlighted the dance, but the key lies in the arrangement. Electronics combined with popular Western hip-hop and dance music make the music very dynamic and in line with the aesthetics of young people. "Music director Wei Tsai also added.
"Yes, choreography is easy to solve. You can hire someone, but for the time being, we can't find an arranger that is more suitable for the girl group's style. This is actually the real shortcoming of our Dongzheng Records." Mr. Chen said.
"Can I contact the director who shot their MV?" Vice President Zhang said.
"It is said that I was invited by Global Records in Mainland China to shoot the MV for their girl group White Hart Lane Girls." Another Vice President Liu spoke.
"The action is fast, but the MV director is not the key. Finding an arranger that is more suitable for the girl group's style is the core issue." Wei Zai said.
. . .
Just as Xia Haoyang himself expected, with the appearance of an album, the characteristics of k-pop have been thoroughly understood and analyzed by almost all major music professional companies. As everyone has analyzed, compared with Chinese music: the biggest feature of k-pop is arrangement and dance.
There are a lot of outstanding arrangers in South Korea in the original time and space: Yu Yongjin, Teddy, Sinsadong Tiger, -Dan Kick, Black Eyes, Brave Brothers, JYP, KENZIE, etc. Each of these people's innovation and melody are unmatched in China.
As for the choreography? There are also world-class choreographers. Lia Kim, the founder of 1M, is definitely a master. I believe all hip-hop dancers have heard of her name. Many of the choreography of girl groups are also written by her. In addition, there are many outstanding choreographers such as Bae Yunjing, Choi Youngjun, Kwon Seungjae, Son Seungdek, etc. In addition, there are many outstanding female groups that can complete their own choreography independently: such as MAMAMOO.
But as Mr. Chen of Xiangjiang Dongzheng said, China does not lack choreographers. China also has excellent choreographers, such as Zhang Jianpeng, Huang Xiao, Wei Ming, Liu Fuyang, Yuan Ye, etc. But they are all here He choreographed for his own professional hip-hop team and never thought of choreographing for a singer idol in the entertainment industry. Therefore, the Chinese music scene in terms of choreography is no worse than the tiny South Korea.
As for stage effects, professionals can also be found in the Chinese music circle for MV shooting, sound processing, sound mixing, and post-production. For example, the stage effects of "Riding the Wind and Waves" on Xinan TV in the original time and space are more and more amazing every time, including the Central Plains Station Spring Festival Gala. There have been outstanding programs, and the beautiful stage effect is no worse than that of South Korea, and it is even better.
Only arrangement!
Because of the influence of the style of Chinese music, and also because Chinese musicians like to create one-stop creations by personally writing lyrics, composing, arranging, and arranging. Chinese people always believe that it is best for one person to complete lyrics, music, singing, arrangement and mixing independently. There is also the issue of patent protection and music copyright. Without the protection of a more complete legal system, many musicians dare not give their unreleased works to a third party for arrangement. What will you do if there is a dispute? Legally protect your rights?
Therefore, for these various reasons, the real difference in Chinese music is actually the arrangement!