The world of Chinese style creates a prosperous era for girl groups

Chapter 45 2 Difficulties



"This is Mr. Xia Haoyang, right? Hello, hello. I have admired your name for a long time. A hero comes from a young age." Director Liu is unexpectedly young. He looks like he is only in his 30s. He is quite tall and thin, and seems to be a little... Slightly hunched, with a fair face and beard, and a smile at the corner of his mouth. It is completely different from the image Xia Haoyang imagined. Generally speaking, a person in charge of this level should be middle-aged and slightly fatter. I didn’t expect the person in charge of Yancheng of Xinan Satellite TV to be so young. This is Xia Haoyang My first impression of Director Liu.

"Hello, Director Liu. We have known you for a long time. Mr. Xie has been talking about you in our ears, so we took the opportunity to visit you today." After shaking hands with each other, everyone sat on the sofa in the office.

"You are all talented young people. I am happy to be able to deal with you. I wonder why you are here today?" Director Liu, who was sitting in his office chair, got straight to the point.

"Thank you." Someone like a secretary came in and brought two cups of tea. Fatty Xia blew it and then took a sip. He put down the teacup and said, "Actually, our studio wants to create a music program, and we want to do it here in Yancheng. The production center produces it, and then I want to broadcast it on your Xinan Satellite TV. I don’t know what the requirements are or whether this operation is feasible?" Xia Haoyang also directly stated the purpose.

"What kind of music program is it about? Do you want it to be broadcast on the stage? This is not within my scope of authority. If it is only produced here, then there is no problem. If you want to be on Xinan Satellite TV, you probably have to contact Deng The deputy director and even director Wen went to talk to him personally." Director Liu looked very happy.

Xia Haoyang thought about it. If a privately produced program wants to be broadcast on Xinan Satellite TV, the person in charge of the Yancheng branch must not have the right to make the decision. He must talk to the director of Xinan Satellite TV in person. This is in line with Xia Haoyang's understanding.

"That's right, Director Liu, because we don't know what the rules are or what the general needs are on your stage, and what we need to do to get on your stage. I hope you can give us a brief introduction." Xie Shujie helped.

"Haha, in our country, programs that want to be broadcast on the stars must first be reviewed and approved by the State Administration of Radio, Film and Television. This involves the content, format, advertising, sponsorship and other aspects of the program. If the State Administration of Radio, Film and Television does not review it, it will definitely not be released. Secondly, if you want to go to Xinan Satellite TV , that definitely involves the interests of our station. For example, it cannot conflict with the existing programs of our station, and it cannot violate our station's regulations. For example, if our station is unhappy with a certain artist, then it will definitely not be on your program. , there is also the issue of advertising, you cannot conflict with our own advertising sponsors, and there is also the issue of cost, which time period your program will be on, such as prime time, program duration, etc. Anyway, there are quite a few factors to consider. ." Director Liu said it slowly but clearly.

"Actually, if the audience for your program is mostly young people, you may consider broadcasting it on the Internet without going to the stars. One is that young people are accustomed to watching online; second, the censorship is much smaller and it is easier to pass; third, It’s also convenient to play, and there aren’t so many restrictions. Of course, in the end, it’s up to you to make your own choice.” Director Liu took a sip of tea and spoke out his suggestions.

"If I come to your stage during non-prime time, such as during the day on Sunday, how much will it cost?" Xia Haoyang asked about the price.

"I dare not tell you about the specific costs. This is beyond my authority. Haha, you have to talk to Director Wen personally about this. It is possible to negotiate any amount." Director Liu pointed out. explain.

"How much does it cost to produce a program at your production center?" Xie Shujie asked.

"It depends on what kind of show you are going to do, what kind of stage you need to use, what equipment you need to use, how many people you need, the production cycle, and what the requirements are for post-production special effects." Director Liu seemed to be more interested.

"In my opinion, the production cycle is continuous throughout the year and will last for a long time," Xia Haoyang said seriously.

"This?" Director Liu was also surprised. General variety shows, such as variety shows represented by "Wit Life". The filming has reached the seventh season, which means it has lasted for 7 years, but the actual filming and production each year only takes more than one month, and then it is edited into 12 episodes of the program, which are broadcast within three months. Such production fees can be calculated, or Director Liu has direct fee standards here.

But now Xia Haoyang is talking about a year-round, uninterrupted, once a week, fixed program. The production cost is impossible to calculate, and if he also wants to be on the star, this will definitely not be approved by the station. This kind of fixed-weekly program is also available on the station, such as "Super Saturday", which is the station's old signature and time-honored brand for more than 20 years. This kind of program station will definitely not be produced by private parties.

Director Liu did not hide his secrets and directly expressed his thoughts, telling Xia Haoyang that this plan would definitely not be approved. It should be said that it was absolutely impossible. Not only Xinan Satellite TV, but no satellite TV in the country would do this.

"What about cooperation? We each bear half of the cost and run this column with your station? Is this kind of cooperation feasible?" Xia Haoyang still wants to insist on broadcasting on satellite TV.

"Then you need to talk to the director of the station. I personally don't like it, because such a fixed long-term program should be the flagship project of any station. Any station should have such a column in its own hands. You know, Xinan Satellite TV There is no shortage of money, so your excuse of sharing the production cost will not convince the director." Director Liu expressed his disapproval.

Seeing Xia Haoyang thinking seriously about something, Director Liu asked again: "What type of music program do you want to produce? Why are you thinking of long-term production? Is it so optimistic?"

Xia Haoyang looked at Director Liu and didn't hide anything, and said frankly: "I actually want to create a singing program, where singers who release new songs every week will come to this stage to sing the new songs they want to release, and then collect the download data from the music source website and combine it with the live performance on the stage. Perform, select a weekly best song list, and do it once a week for a long time. The advantage of this is to give singers who release new songs an extra stage to perform, and it can also encourage fans to support the singer's new works. Simple That’s the idea.”

"All singers who release new songs will participate, not just your studio, and then you want to create an authoritative selection platform that combines the actual download numbers of the albums with live stage performances on TV stations?" Director Liu asked.

"Well, that's roughly the idea." Xia Haoyang said.

"Then what benefits do you have, your studio? Just to promote your singers? Your studio doesn't have so many singers to produce a program for a long time to promote it." Director Liu also thinks it is incredible that such a column is produced by a studio .

"To be honest, it would be best for a TV station to produce such a column, but the TV station may feel that the benefits are not enough. Maybe the ratings are low and they are unwilling to produce it. Or maybe it was OK in the first two years and then the ratings are low, so they may cancel it. And I I hope to run such a program for a long time, even if it is just to provide another performance stage for the singers." Xia Haoyang said sincerely.

"But what's the benefit to your studio?" Director Liu still couldn't understand.

"I don't know." Xie Shujie laughed at himself from the side, while Xia Haoyang remained silent.

"Haha, it seems that the little brother is a sweetheart. This idea is actually quite good. Having such a program is also a contribution to Chinese music. But the TV station is a commercial organization. Let's be honest. It's OK to produce a public service announcement. That doesn’t cost much money and manpower. But to run a public welfare program for a long time, the investment is too big and the efficiency is too low. It is difficult to sustain it in the long term. If it is produced solely by a TV station like ours, it may be canceled if the ratings are low in three to five years. Lost."

"But for such a long-term program, if you want to participate privately, the TV station will not give you the opportunity. Therefore, if this program is really guaranteed to be popular for ten or twenty years, then the TV station will definitely operate well, but it will not let you Participate. If this program is not popular and has low ratings, it will be abandoned at any time for the TV station, so this is a dilemma."


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