Chapter 18 Get ready, late summer offensive!
Bloodbath the global fiber market! ?
After seeing the content of the mission clearly, Gao Yuan couldn't help but be stunned, wondering whether this was a mission or a fucking war?
"I knew that this future technology system would definitely not be that simple." After a long time, Gao Yuan muttered to himself.
From the perspective of Chinese language, it is impossible to be a simple task at the moment. The so-called bloodbath must at least be littered with corpses and rivers of blood.
First step, second step, third step...
Could it be said that after going through the R\u0026D and manufacturing stages, it is finally time to see the light?
Gao Yuan originally wanted to go home and have a good sleep, but when he got up the next day, his eyes were covered with thick dark circles.
It was only then that he suddenly discovered that the system he had always thought was very simple was actually crazy at heart.
After washing his face and eating some fried buns that his father bought from outside, Gao Yuan said goodbye to his parents, got up and returned to the factory.
The gatekeeper, Uncle Liu, told him that today was August 10th, the day the workers had agreed to collect their wages, and someone had already arrived early in the morning.
Gao Yuan nodded slightly and went to the Finance Department to find Cao Feiyu.
The original accountant and cashier have resigned, and Cao Feiyu has recruited four more people from the talent market, which is more than enough to cope with the current situation.
"Those who voluntarily resign will be given an extra month's salary. Those old employees who are waiting to start work can stay and continue working if they are willing, and their wages and bonuses will be increased. Those who are unwilling will be given an extra three months' salary." Gao Yuan told Cao Feiyu.
There were a few loyal old employees in the factory who still insisted on waiting when the factory encountered difficulties and Gao Xiangnan was hospitalized.
Gao Yuan plans to keep employees like this and let them do warehouse management and logistics. Anyway, such a large area needs people to maintain it.
Cao Feiyu nodded in agreement, and then Gao Yuan went to the laboratory and met Xu Qingzhou and his group of students.
Since receiving the support of Director Qin, Xu Qingzhou's team has been almost permanently stationed here on the plateau. Only when there is a meeting at the National Laboratory or there are matters that Xu Qingzhou cannot avoid, he will go back to take a look. The rest of the time, Food and accommodation are all in the factory.
In addition to being interested in X-fiber research, Xu Qingzhou is more concerned about Gao Yuan himself.
After being instilled with knowledge by the system, Gao Yuan's material chemistry level was actually far superior to Xu Qingzhou's, and the research work was also completed by the two of them.
Xu Qingzhou felt that by staying with Gao Yuan, he could learn many useful skills that were never taught in books, which really benefited him a lot. Moreover, the two people had similar views and were both idealists.
If nothing unexpected happens, it will only be a matter of time before Xu Qingzhou resigns from the national laboratory and stays on the plateau wholeheartedly.
Gao Yuan returned to the office and soon fell into deep thought. Near noon, he dialed the number of Boss Xu of Xiyin Group.
"Late summer offensive!?" Boss Xu was stunned after hearing Gao Yuan's idea.
Gao Yuan nodded lightly and said, "Yes, it's August now. Summer will be over soon. The time window left for us is limited. If we want to open up the situation within the limited time, we must take heavy measures."
"Using price wars and a powerful publicity campaign, we have set off a wave of craze about high-tech clothing. We want all potential customers to understand the technological content of our products."
Boss Xu looked slightly confused and said: "Actually, even if you don't say it, we will not miss any opportunity to attack our opponents. But the timing is really unlucky. It is easy to have a large-scale promotion in late summer and end it in early autumn." It leaves consumers with an anticlimactic impression.”
In the field of fast fashion, Boss Xu is still very professional. He knows very well that even advertising campaigns must be sustainable.
The secret of Chinese fast fashion companies sweeping across the West has always been speed and cheapness. The Swedish H.M Group is a typical company that focuses on speed. Their clothing takes only two weeks from design to put on the shelves, which is amazing in the industry.
But later, when Chinese companies entered the fast fashion field, Westerners were surprised to find that their own efficiency was not worth mentioning in front of Chinese companies. Shein and Zaful only took one week to put on the shelves!
In other words, within a week, Chinese companies can turn designers' drawings into products and send them to all parts of the world.
In terms of new product development, Shein and Zaful released an average of 260 new products every week, and their competitors were shocked by this crazy efficiency.
Consumers also seem to have discovered a new world. New models are launched every day. If they don’t visit their website, they will feel uncomfortable.
In the past, the average price of Zara and H.M was thirty dollars, which was already very cheap in the eyes of Western consumers.
However, Chinese companies directly cut the price in half. The average selling price of Shein and Zaful is only fifteen US dollars!
Don't think that low price means poor quality. The new generation of Chinese businessmen going overseas are no longer the same group of people who sell paper leather shoes to Russia and use low-quality artificial leather as fur.
According to the current quality standards of Shein and Zaful, the number of threads on each piece of clothing cannot exceed three. This is something that neither Zara nor H.M can achieve, and is close to Uniqlo, which wins by quality rather than style.
All in all, Boss Xu quickly understood the significance of the late-summer offensive. This was not a simple promotion, but a symbol of the transformation of Chinese fast fashion companies from fast and cheap to fast, cheap and technological.
At present, there has never been such a clothing company on earth. There are many companies focusing on technology, but they are usually not cheap.
For example, the Nike high-tech running shoes that allowed Kipchoge to break the two-hour marathon mark are so powerful that they have been banned by the International Association of Athletics Federations. They believe that athletes wearing these shoes in competitions are equivalent to cheating.
But at the same time, the price of this pair of shoes is by no means cheap. Even the version sold to ordinary consumers is close to 2,000 yuan. As for the professional version used by top athletes, it is even more expensive.
After thinking about it, Boss Xu worriedly said: "Suppose we now put great efforts into launching X1 fiber fabrics and tell the world that in addition to being fast and cheap, we can also produce clothing with black technology attributes."
"Summer will be over in a few days. What will we do in autumn? Put the X1 fiber in the cabinet and take out the pure cotton fabric?"
"So you are worried about this." After Gao Yuan heard this, he showed a disapproving expression. He smiled slightly and said, "Don't worry, all year round, in autumn, we will naturally launch an autumn offensive, and in the cold winter, there will be a winter offensive."
Phew~
Boss Xu was startled suddenly and almost squirted.
He suddenly realized that if Gao Yuan dared to say this, he was probably already ready to ship X2 fiber!
Less than twenty days have passed since the last meeting, and the second generation product has been released?
This research and development speed is too incredible!
I'm so dizzy that I broke the keyboard. Fortunately, I still have an old one, so I took it out for a while.
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