NOVEL NEXT Chapter 85
The Reverse Arcadia and Fathers Touch collaboration.
The initial reaction from users when the collaboration was first announced was not particularly positive, as the combination of the food service industry and mobile games was quite unfamiliar.
After all, there hadn’t been any precedents for a collaboration between mobile games and the food service industry. Most users were skeptical because collaborations in the food service sector usually involved simple tie-ups with online games.
However, these doubts turned out to be unfounded. Once the collaboration began, reactions exploded with enthusiasm, as if no one had been skeptical at all.
[Nickname: Anonymous]
[Title: What, wasn’t the collaboration supposed to start today at 11 PM?]
I’m unemployed, so I went to the store around 12:30 after scratching my belly, only to find out that all the goods, like photo cards, were sold out. I came home crying.
Before the collaboration started, people were questioning why Enson GT was teaming up with a burger place, but where are those complainers now?😂
[Comment List][Registered Order]
– What?
– Is that even reasonable?
– Which neighborhood is that?😂😂😂
– Here, it’s just starting. 😅
[Nickname: Part-Time]
[Title: You damn fans, please stop coming already]
I’m about to collapse. I feel like I’m going to die. Please…
And we can’t exchange the goods characters as a principle, so please stop arguing with the counter staff about it.
You damn fans…😭
[Comment List][Registered Order]
– Yeah, I’ll come by once every day until the collaboration ends.😂
– After reading this post, I ordered three more deliveries through Baemin.
– But the part-time workers really do look pitiful, don’t they?😂 They looked completely exhausted.
[Nickname: Anonymous]
[Title: First Collaboration Full Collection Certification]
[Photos of Photo Cards, Limited Edition Calendar, Acrylic Stand]
Thanks to being friends with the Fathers Touch franchise owner, I bought every set of goods and completed a full collection.
With the photo cards (5), calendars (3), and acrylic stands (5), it amounted to around 150,000 won for a total of 13 sets.
It’s a friend’s store, so I ordered the most expensive collaboration set, but if done more cost-effectively, the full set can be collected within 100,000 won.
[Comment List][Registered Order]
– Jealous 4life!🤣
– Wouldn’t selecting the goods this way cause problems?
– Since it’s a friend, it’s probably okay to get the goods without overlapping purchases.
– Why don’t I have a friend operating a Fathers Touch?😂
Between the proud posts of people who collected all the goods and the desperate cries of the part-time workers pleading for people to stop coming, there were also users sharing information about the real-time status of Fathers Touch locations in their neighborhoods.
Just as the community was bustling with discussion about various collaboration topics, a bombshell was dropped.
It was the secret slogan event mentioned at the bottom of the collaboration notice.
While it was stated that a certain prize would be awarded, the nature of the prize wasn’t disclosed, and shouting the slogan inside the store required immense courage, so no one had attempted it yet.
However, hours after the collaboration began, the community ignited with the post of the first person who succeeded in the secret slogan event.
[Nickname: EventWinner]
[Title: Certification: Successful Secret Slogan Event]
[Cleanly dressed 20-year-old male taking a certification photo with a female part-time worker at Fathers Touch]
Honestly, I thought the prize wouldn’t be anything great, so I closed my eyes and went for it.
To be honest, the store was packed with customers at that time, and I felt extremely embarrassed. But since I was the first challenger, the bell rang, and I was given the prize, which made me feel pretty accomplished.😂
For those curious about the secret slogan event prize, here it is.
[Certification Photo of Event Prize]
A doll made from SD modeling of Resistances and a limited goods application ticket.
The dolls seem to be random.
However, the prize is limited to 100, and only 2-3 are available per store, so I recommend rushing to your local store if you want to try.
[Comment List][Registered Order]
– What the hell, Enson GT was hiding these rewards?😂
– Also, what a showoff!😂
– Warning: If you look like this, don’t try it.😊
With the mention of limited edition goods, many users rushed to the stores, but only a few emerged as winners, leaving behind memes that would become legendary.
[Nickname: Anonymous]
[Title: Third-Person Perspective of the Secret Slogan Participants Today…txt]
Staff: “What can I assist you with today?”
Participant: “Um… I’d like the Collaboration A set, and I want to try the secret slogan event.”
Staff: “Alright! Please shout the slogan.”
Participant: “Erm… Enjoy it in the underground city too… Delicious chicken burger Fathers Touch…”
Staff: “Louder! I can’t hear you! Do you think you’re going to win the prize with that voice?”
Participant: “Enjoy it in the underground city!! Delicious chicken burger Fathers Touch!!”
Staff: “We’re sorry, but the slogan event has been closed early!”
100% true😂
***
The one-week collaboration between Reverse Arcadia and Fathers Touch finished grandly.
It was such a big success that even an economic magazine, which typically has no connection to games, featured an article about the collaboration’s results.
Apparently, Fathers Touch’s sales this month soared over 300% compared to last month.
In a sense, everyone benefitted from this, resulting in a win-win situation.
As the schedules for this month wrapped up, I found myself in the office one quiet weekday, sitting in a chair and reviewing the trends of the industry I hadn’t caught up with due to being busy.
The Japanese market continued to be dominated by Reverse Arcadia, and Girls’ Memorial was gradually losing strength.
Actually, it was somewhat ambiguous to say that Girls’ Memorial was losing strength because it was a game that had been open for five years already.
Just being able to hold on this long was somewhat miraculous.
Besides, a notable change from before the reset was definitely Sign Games’ decline.
Before the reset, Sign Games ruled the Japanese mobile game market with a golden age of Inmilla, Grand Arc Fantasy, and Chronicle Connect, but here in the current timeline after the reset, they were overshadowed by us and unable to wield any significant power.
Apparently, their planned new titles that should’ve been released earlier were also being postponed repeatedly.
Regardless, it was clear that the company once called the giant of Japanese mobile gaming could no longer rival us.
Of course, there were still other prominent Japanese companies with games worth noting, but Japan’s side would likely continue smoothly nonetheless.
Next, the Chinese market.
As of now, both Tactical Girls and Melt Down 3, which were games under my influence, split the Chinese mobile gaming market, so there wasn’t anything particular to worry about.
While I was about to move on to the domestic market analysis report, hoping for continuous growth and dividends from these games,
My smartphone rang.
The caller was Tanaka from SFLAG.
‘It’s been a while… What’s the matter?’
Since we hadn’t met in person since Reverse Arcadia’s Korean service launch, it had been almost a year.
[Ah, it’s been such a long time. Director Jihojin.]
“It’s been a long time. Director Tanaka. I heard you got promoted recently.”
With a cheerful laugh, Tanaka replied,
[Hehe, it’s all thanks to Director Jihojin and everyone at Enson GT.]
“Well, congratulations. When will you come to Korea? I’ll treat you this time for your promotion.”
[If you’re the one treating, I’ll definitely come. I will probably be visiting Korea around the end of the year due to some work.]
“Understood. I’ll schedule that in then.”
[Hehe, thank you. I’ll inform you once the exact date is set.]
After confirming the plans, Tanaka hesitated for a moment before subtly asking,
“Director, do you have any new project development plans outlined yet?”
“We’ve got a few in the works, but none are confirmed yet, currently.”
[In that case, there’s someone who would like to meet you. Would you be interested in that meeting?]
“Me? Who is it?”
[Someone who used to be a producer at Sign Games.]
“The person used to be… at Sign Games?”
[They’ve left the company, apparently.]
“Why would someone like that want to meet me…?”
[From what I understand, the project they were leading was unilaterally canceled.]
“I see.”
[It seems to be tied to internal politics at Sign Games. The person got into an argument with upper management and quit in anger before coming to find you.]
“Hmm… Is there any other message from them?”
[They asked you to judge the canceled project yourself and sent me the original project documents.]
“Project documents…?”
I became increasingly interested as Tanaka mentioned that these were documents of a project led by a main producer at Sign Games, one of our key competitors.
“Send it over, and I’ll review it before contacting you again.”
[Alright, I’ll send it over via email right away.]
After the call ended, an email with an archive file arrived shortly after.
The content of the archive file Tanaka sent was scanned image files of the original project documents.
These documents were roughly fifty pages long.
After reviewing all of them, I couldn’t help but question my own perception.
The project Tanaka had sent was something that, if things had flowed as they did in the timeline before the reset, would have had no chance of being scrapped.
The introduction page that showcased the main characters of the project.
At the top of that page was the illustration and settings of one of Sign Games’ banner games before the reset—a character known as an icon of betrayal—a short-statured blonde-wigged cat-featured mage.