Chapter 496
Before, they only made supplies for Xinyuan, never sold to any outsiders. Of course the retail price shouldn’t be like mass purchasing. Thinking about it, Ling Jingxuan brought then into the storefront, “How about this? The price for Xinyun stays unchanged. Their price is five taels of silver for each small jar, and we will also sell it at that price. Usually, rice wine and flower wine is eight copper coins for one jin the lowest, and the highest price may even reach hundreds. Our sorghum wine belongs to the middle. So we’ll set it at the price of ten copper coins for one jin. After we occupy the market, we could raise the price by launching high-grade packaged ones. Any place has rich and stupid people. Even if it’s the same quality inside, they’d still like to pay. And waxberry wine will take the mid-to-high end, one tael of silver for one jin. In a month after the opening, anyone who buys a whole jar enjoys ten percent off. Ordinary vinegar is seven cooper coins one jin. Then we will set the price of our fruit vinegar at the price of twenty a jin. As for the grape wine, last year, Lord Zeng sold it at the price of one thousand taels of silver for one jar in the capital. Anyone who has a big purchasing, we could lower the price a bit, in case someone is jealous of us and purchases from us and then sell it at a lower price of destroy our business on purpose.”
"Will it do if it’s so expensive?"
Ling Jingxuan’s offer was far beyond their imagination, sorghum wine was acceptable, and forget about the grape wine, but why even the fruit vinegar was so expensive?
"Is it? Brother Han, you shouldn’t measure the consumption level here using the standard in the countryside. The prices here are all, I still think the price of the sorghum wine is low. It’s only for occupying the market here.”
How could the consumption level compare with the capital? Compared with Han Fei's worries, Ling Jingxuan was quite confident.
"I agree with Jingxuan. Let alone the capital, even other towns’ consumption level is much higher than our Datong town. Look at Xinyuan. Any dish is at least a few taels of silver. So, what they eat is not the dish itself, but their face. But Xinyuan only targets at those rish people. The reason Jingxuan sets the price of the grape wine, waxberry wine and the jam so high while the sorghum wine so low is to occupy all the low, middle and high end of the market. Those rich people who cares about their face would buy the grape wine or something else, and those who have no money could buy the sorghum wine. After they taste it, I guess they’d all become our loyal customers.”
After all, Shopkeeper Zhang had been doing business for so many years, of course, he was a lot more insightful than Han Fei and others. Plus he was quite familiar with things Ling Jingxuan produced, so he had a lot of confidence.
"What you said is reasonable. Sorry, although we are already here in the capital, I still feel it’s so unreal.”
Hearing that, Han Fei scratched his head embarrassedly, while Zhao Dalong on the side also gave an awkward smile. One year ago, how would they have ever thought that some day they’d stand at the foot of His Majesty!
"Hehe…Brother Han, no need to feel embarrassed. I’m also not used to it. However prosperous it is in here, it can never compare with our Ling Village with such beautiful mountains and clear waters, right? After our kids grow up, we will leave everything to them and go back to Ling village to live our life in retirement.”
Since the business thing was settled, Ling Jingxuan also joked with them. But it was true that he planned to spend his last years in the village. As for whether it’d be Ling Village or not, still not decided yet. After all, when he left, he had taken everything he could take with him away. Ling Jingpeng and his wife were fine with him living his last years in there. What if their kids had a problem with it? Besides, his man’s mansion was in Cangzhou. It was not that he had no place to go.
"Hmm, that’s a good idea. Then we’ll go back together.”
It was obvious that Han Fei missed the Ling Village very much. Although that place had brought them a lot of helplessness and pains, it was also the place where they were born and raised.
"OK. Shopkeeper Zhang, things like the decorations, booking the shelves and signboard, and worker hiring thing, I will all leave them to you. Brother Han, tomorrow, you go check out those kilns and find the best one for a long-term cooperation and let them make small jars for us. Brother Zhao, your reward hasn’t been issues. I still haven’t gotten time to ask Shengrui what reward it is and whether there’d be a title or what. So, these days, you stay here acting as the assistant of Brother Han and Shopkeeper Zhang first. Tomorrow I will make a yard specially forging iron for you. I have a batch of equipment that needs your to forge.”
Zhao Dalong was an expert on forging. He could forge anything, which would exactly meet his demands. So for those tools he needed for the hospital, who could he count on except him?
“OK.”
Zhao Dalong had always been not so talkative. What he didn’t say was that even if His Majesty rewarded him a title, he wouldn’t accept it. It was not that he had no ambitions, but that he wanted to learn more things from Ling Jingxuan. The title His Majesty rewarded him was asking him to refine quality steel or forging things, and he would only march on the spot, while everyone else, including his six years old son, was making progress.
"Well, we'll go bac, then. We can start tomorrow morning.”
Speaking of which, Ling Jingxuan stood up, and after saying something to the old gatekeeper, they walked toward the two carriages waiting not far away. And then they went to check that row of storefronts that belonged to Crown Princess Hua. Not knowing why, a row of nearly twenty storefronts was still empty there. In such a prosperous East Street, it was some kind of luxurious thing, really.
And only after seeing the storefronts with his own eyes did Ling Jingxuan feel so appreciated of Zeng Shaoqing’s eyes. Indeed, such a row of storefronts was very suitable for opening a hospital, good daylighting, good environment, good section, Ling Jingxuan secretly made up his mind that he’d try to get this row of storefront no matter what.