Technology companies: starting from the release of the Kunpeng mobile phone

Chapter 23 International Version of Angry Birds



"Thank you Mr. Shen!"

"On behalf of me and the staff of Xingyun Game Studio, I would like to thank Mr. Shen again!"

Luan Libiao stood up excitedly and bowed.

But Shen Fangnan stopped him.

"Okay! I said you deserve it. You didn't dislike Kunpeng Technology Company, a newcomer in the game industry."

"Then the company has made money from the game, and it will definitely reward you hardworking heroes."

"As long as you make contributions to Kunpeng Technology Company, then I will let the heroes feel disappointed. This is the attitude I have always been a human being."

"The whole company knows this, starting from the first sale of 50,000 Kunpeng 1 mobile phones."

Shen Fangnan explained slowly.

Suddenly Luan Libiao felt that his job-hopping to Kunpeng Technology Company might be the most accurate choice in his life.

"I don't need to say words of thanks, you deserve it."

"So far, how much has the player spent in our game?"

This is the most concerned issue. In the "Angry Birds" game, there are krypton gold areas, such as skins and the like.

"I counted it, and about two million players spent five million."

That's three days of Angry Birds profit.

No wonder the game is so profitable.

There is no way, the game does not consume products. As long as the game becomes popular, the studio only needs to maintain the server and fix bugs.

Of course, there is another prerequisite for the game to make money, that is, the player, if the game is too rubbish, let alone making money, it would be good not to lose money.

After Kunpeng Technology Company made the popular "Angry Birds", major mobile phone manufacturers did not follow up. This is an important reason.

"Luan Libiao, I have a proposal here, you can see if it works."

Shen Fangnan suddenly thought of a good opportunity to make money in the game in his previous life.

"Well!"

Luan Libiao hesitated in his heart.

Is Mr. Shen dissatisfied with the current money-making speed of the game?

There's no reason, I made five million in less than three days, which already exceeds the monthly profit of many mobile games.

Luan Libiao asked cautiously: "Boss Shen, tell me!"

Originally, the design proposal for "Angry Birds" came from Shen Fangnan, so he must have other opportunities to make money.

"The first 6 yuan event!"

That's right, whether it is a stand-alone game or an online game in later generations, there is a "first charge of 6 yuan activity".

The "First Charge of 6 Yuan Campaign" is a long-running event. In 2013, 6 Yuan may be the price of a meal, and many gamers can still afford it.

This kind of activity is similar to a hundred yuan machine. Although it seems that the profit is small, after measuring it, the profit can be imagined.

"Mr. Shen, your proposal for the first charge of 6 yuan is really good, and I will implement it unconditionally."

After careful consideration, Luan Libiao felt that it was very clever, so he agreed.

If the number of "Angry Birds" game players exceeds 10 million, then half of the players will start the 6-yuan first rush event, and there will be a profit of 30 million.

And according to the current popularity of "Angry Birds", there will not only be 10 million players in Yan Country.

"There is one more important thing."

Shen Fangnan suddenly remembered that it was to develop the American and Japanese versions of "Angry Birds". Shen Fangnan not only captured the game market in Yanguo, but also let "Angry Birds" enter the international game market.

"this……"

Luan Libiao was in a dazed state.

At present, there is no game in Yanguo that can enter the foreign game market, including Penguin.

At present, game companies in Yanguo are all borrowing from popular games abroad, and then make similar games, and some of them are introducing popular games from foreign game markets, and Yanguo Game Company acts as an agent.

And now Shen Fangnan actually wanted to enter "Angry Birds" into the foreign game market, which shocked even Luan Libiao.

"Mr. Shen, can we do it?"

Luan Libiao asked unconfidently.

Although his own game is now popular in Yan Country, it can be popular in China, but it may not be popular abroad. These are two concepts.

After all, there are cultural differences and consumption levels between the two parties.

"It's okay, I'm just trying."

"This is to change the Chinese version of "Angry Birds" into the American version and other versions. It shouldn't take long!"

"Also, it doesn't matter if the game can't enter the foreign game market in the end, at least we have tried."

Shen Fangnan comforted her.

That being the case, Luan Libiao felt that he could give it a try. After all, his boss had already asked for it. As a subordinate, Luan Libiao would of course carry it out.

And Shen Fangnan knew that "Angry Birds" would be far more popular abroad than domestically.

Of course, he can't say affirmative words to Luan Libiao now, after all, Yanguo games have never entered the foreign game market.

This is also because I don't want to burden everyone in Nebula Game Studio.

Afterwards, Shen Fangnan and Shen Fangnan discussed the general direction of Xingyun Game Studio in the office.

...

With the passage of time, in less than a week, the installation volume of "Angry Birds" reached 10 million, and Luan Libiao launched the "First Charge 6 Yuan Campaign" while the iron was hot.

And this activity makes the game even more popular, 6 yuan is just a meal, and it has a significant effect on improving the game.

So once it was launched, many gamers bought it.

This made Nebula Game Studio's earning power gradually increase.

And the profits it made made all the game companies jealous, but they had no choice but to blame their own game for not being popular enough, and they would also belittle "Angry Birds".

Luan Libiao led the staff of Xingyun Game Studio to work day and night, and produced the American version of "Angry Birds" in less than a week.

Although Luan Libiao is not optimistic that his game can enter the foreign game market and become popular, but since Shen Fangnan requested it, he can only agree and complete the task meticulously.

With the US version of "Angry Birds" officially launched in the foreign game market, Shen Fangnan asked Lu Weibing to go to foreign game websites and app stores to buy some popularity.

Shen Fangnan didn't want his game to be unknown to foreign players because it wasn't popular abroad.

Anyway, the wool comes from the sheep. After the game becomes popular abroad, the advertising fees paid by Kunpeng Technology Company will be re-earned.

This Shen Fangnan is very confident.

And this time "Angry Birds" overseas promotion fee reached 1 million US dollars.

And the effect is obviously good. In less than a day of promotion, the foreign version of "Angry Birds" has 50,000 installs.

"What? "Angry Birds" launched in foreign game markets?"

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