Rewrite the Technological Landscape

Chapter 80 2-dimensionalization

Anyone who understands the game pattern should know one thing, that is, Neon Country is a big game country, but Neon Country people rarely play online games, and even “World of Warcraft” has not been able to conquer the Neon Country.

Neon people have always been fond of console games, and online games have never become the mainstream games of the neon country.

As for the reason, it must be related to history. After all, the background of the console game of Neon Country is too strong. After so many years of development, players have developed a habit.

In addition, console games are more pursuing game quality, including graphics, character images, and special effects, which are simply incomparable to online games of this era.

Facing the hegemony of Neon Country’s console games, Meng Qian combined his memories of previous lives and the things collected in this life to slowly sort out some information. The market for online games in Neon Country is indeed not big, but they do not completely do not play online games. They are quite fond of the type of online games, that is, turn-based online games.

Moreover, the turn-based online games they love to play are all cute, which reminds Meng Qian of another saying he has seen before, that Korean online games and “World of Warcraft” can’t enter the neon country because they can’t catch it. The two-dimensional culture of the neon country.

Meng Qian remembered that in the one or two years he went to the Neon Country for business trips in his later life, he did see that the otaku culture and the two-dimensional culture are really very strong in the Neon Country.

And the second element of the neon country has his very obvious characteristics, and people who often watch neon animation understand it, after all, his main consumer group is an otaku.

So for the game operation in the neon country, the key information that Meng Qian caught is that the quality of the game is two-dimensional with the neon style.

But from the current company team ability and objective conditions, Meng Qian can’t even think about how good the quality of online games is to make, so the only point he can grasp is the two-dimensionalization.

For this reason, when choosing an agency company, Meng Qian had his own clear positioning. The agent he finally chose was Namco, the predecessor of Namco Nakamura Manufacturing Co., Ltd., and merged with Bandai in 2005. It has a large number of Classic games, such as Pac-Man, played by most people born in the 80s and 90s when they were young.

Unlike the agent that Goryeo is looking for, the agent Namco in Neon is strong. This is also due to the completely different game environment of the two countries. Goryeo is currently experiencing a surplus of online games. Game companies treat “The Legend of God” as their opponents, so it is naturally impossible to represent “The Legend of God”.

However, there are not many companies that do online games in Neon Country. In addition, the beginning of the 21st century is the depression period of Neon Country games. At this time, many Neon Country games are considering changes and ways out, so Dafeng Science and Technology has the opportunity to go further. Contact with some veteran neon game companies, they are also willing to consider acting online games at this stage.

After all, at this time, they didn’t know that after online games, they were so unpopular in the Neon Congress.

One of the reasons why Meng Qian chose Namco is that Namco’s management philosophy is biased towards the local two-dimensionality. In this neon country game depression period, many neon country game companies, including Konami and Capcom , Sega and other well-known game companies in later generations are taking the game Omi road.

Because the Omi market is really attractive at this time, even Nintendo has created several Omi games in the past few years, but Namco is one of the few game companies that insist on localization.

More importantly, in the process of communication between Meng Qian and the management of Namco, combined with the performance of the later Namco, it can be seen that their plan is to make a whole industry chain rather than just a game, and they have Rich animation company resources, and this is exactly what Meng Qian needs.

Therefore, Dafeng Technology used a special marketing strategy, brand co-branding, to launch “God’s Biography” in the Neon Country.

In the neon country, the Internet cafe management system must also be delivered, but online and offline publicity is not simply a promotion of the game, but a promotion of the cooperation between the game and anime.

With the help of the resources of Nanmeng Palace and the popularity of “The Legend of God” in China and the segregation temptation given by Dafeng Science and Technology, “The Legend of God” won the first batch of animation partners. The most direct point of everyone’s cooperation is clothing.

The neon country version of the clothing store is richer than that of China and Korea, and it has an obvious neon country two-dimensional style, and in the clothing store, an animation co-branded limited edition clothing has been launched.

For example, EVA, there are limited-edition clothing for Ayanami in the game, as well as limited-edition clothing for Asuka, and limited-edition clothing for organic armor. Due to time constraints, the first batch of cooperative animations are unlikely to be many, so Dafeng Technology has concentrated on several famous animations. .

In addition to EVA, this time the clothing store co-branded clothing also includes “Dragon Ball”, “Sailor Moon” and “Saint Seiya”.

Moreover, this joint act is also an opportunity given by Meng Qian to the art department. It is very difficult to design this kind of joint costume, because it must have obvious characteristics of anime prototypes, and it will appear that the characters are incompatible with the game screen if they cannot be copied completely. , And the game graphics and costumes in 2001 could not be as gorgeous as later generations.

So although this job is done by the art department of the current 18-person team of Dafeng Science and Technology, there are many opportunities for docking and cooperating with the Neon Animation Company in the period. This is a good time for Fu Qinyi and others. Learning opportunities.

In the major forums and media of the Neon Country, Dafeng Technology and Nanmeng Palace spent a lot of money to promote this game joint name.

In addition, the pet system was introduced for the first time in the neon country version of “The Legend of God”, and in the neon country, Meng Qian further positioned this pet system, called the cute pet system, and There is also a joint partner, that is Pokemon.

Finally, the neon version of “God’s Biography” has done one more thing that is to use the relatively mature built-in forum and social functions in the game to create a competition.

Although it did not originate in the neon country, it did grow in the neon country. Meng Qian also asked the employees to find out. Now the neon country has a large number of comic exhibitions and game exhibitions, and major game companies will also go to it. Look for coser as a channel for game promotion.

For this reason, Meng Qian directly engaged in a competition, using generous rewards to attract coser into the game, and their purpose is to attract more game players.

On the first day of the game’s launch, it really attracted a large number of cosplayers. The reason is very simple. The money was given. It is not that only the first place has money. The top 100 have rewards. The coser, who might not be able to do it himself, was turned away.

Of course, this investment is shared between Dafeng Technology and Nanmeng Palace.

However, in general, the operation of Neon Country’s “Biography of God” is the largest investment in Dafeng Science and Technology. Meng Qian’s choice is to invest all the agency fees of Nanmeng Palace. For Meng Qian, Neon Country It is a bold attempt.

Because of the experience of later generations, I know that this matter is not easy. If ordinary people enter the market, it is basically waiting to die, but it is a pity to give up the market directly. Again, in those words, Meng Qian is a noisy person in his bones. “It can change the historical process of neon people playing online games. It’s interesting to think about it.

So he decided to put all the agency fees in. The big deal is not to make a penny for nothing. Anyway, the investment behind is basically from Namco’s side. This point Qian Mengqian still loses, but if I can really open up the online game market in the Neon Country. The historical position of “God’s Biography” and even Dafeng Technology in the Neon Country’s game market is limitless…