Chapter 90
Su Chengyang didn’t care about valuation at all. Weibo would not go public in the short term. If it wanted to go public, it would have to wait until the mobile Internet era, which would be the main battlefield.
“Weibo, do you have any plans for commercialization?”Su Chengyang asked.
Although he had suppressed it before, he did not say that he had no plans for commercialization.
“I have a few ideas. Chairman, please listen to them.~~”
Ji Yunsheng hesitated for a few seconds, organized his words, and then began to speak:
“The first one is advertising. Through data analysis, we can find customers accurately for corporate users, and then make accurate recommendations through big data.”
“The second is the authentication service, which charges a certain annual fee to corporate users.”
“Third, the hot search payment model provides hot search services for corporate users with special needs.”
“Fourth, we had planned to develop social games, divert traffic through the built-in game portal, and then promote the game through tweets from internet celebrities or videos. The specific effect is not very clear, but with our current large number of users, introducing some light games, such as the Renren Stealing Vegetables game, still has good returns.”
“Fifth, develop a knowledge-based payment model. For some high-quality bloggers, open the knowledge payment function and share the profits according to the corresponding proportion.”
“Sixth, social e-commerce, through the Internet celebrity bloggers, build personal IP, and guide users to shop on our built-in e-commerce channel through the recommendations of celebrities.”
“The above six points are the commercialization directions that we can think of at present. The core of them is social e-commerce and advertising streaming services. These two areas will be the key development directions.”Su Chengyang nodded. These six points have been summarized very comprehensively. Basically, Ji Yunsheng has mentioned everything he can think of.
However, there is one point that he thinks is a bit problematic.
“The third point, what does the paid model for hot searches mean?”
Ji Yunsheng said:”For some corporate users who have needs and want their products to be on hot searches for better exposure, we provide services for this kind of users.”
“This model needs to be used with caution. Even if it is to be developed, it cannot be put in the forefront. Excessive commercialization will only disgust users.”
“Also, does your hot search service have a service for deleting posts or removing hot searches?”
Ji Yunsheng looked at Su Chengyang in surprise:”The chairman has enlightened me. We can definitely launch a service for removing hot searches.””
Su Chengyang was speechless
“I am not saying this to encourage you to start this business, but I am not allowing you to take money to delete trending searches.”
“Huh? Why?”
Ji Yunsheng didn’t understand. Why not do such a good business model?
Su Chengyang explained:”Usually, the content of customers who are willing to pay to delete hot searches is mostly negative news, and the fact that it can be on the hot search shows that many users are paying attention to this matter. If we delete the hot search because the customer is willing to pay, this will make users doubt us and think that we are operating in secret. If it happens too many times, over time, users will abandon us.”
“In other words, once a new platform emerges, it loses the support of the people because of these operations, and for that little bit of profit, the fairness of the platform is reduced. How many people do you think will be willing to come?”
After a pause, Su Chengyang slowed down and continued:”The premise of our commercialization is not to affect the user experience. This is an iron rule. If it is violated, we would rather not make that money than lose the trust of users. You need to remember this.”
“In addition, I would like to propose another idea, which is live streaming to sell goods, or live streaming KOL celebrities”
“Live broadcast?”
Ji Yunsheng was at a loss.
“Yes.”
Su Chengyang nodded and said slowly:”By using the live broadcast of internet celebrities and bloggers to promote products, this graphic recommendation is more interactive and allows users to participate in the atmosphere of the scene.”
“Moreover, live streaming is not only about selling goods, but also about being a KOL for anchors and internet celebrities through the reward model. The specific business model needs to be further explored and extended.”
Although there are no smart phones at the moment, and because of the 3G network, mobile short videos cannot be used for business, but this problem does not exist on the PC web page.
Now the broadband speed has basically reached 4M bandwidth.
Some places have 8M bandwidth.
There is no problem watching live streaming on the computer.
Ji Yunsheng nodded and wrote down what Su Chengyang had just said.
Su Chengyang only talked about the general direction, and how to operate it specifically still needs to be studied carefully.
“By the way, how was the negotiation with Alibaba’s payment software talent?”
“Did you reach an agreement? If not, then change someone. We can’t delay it any longer.”
Su Chengyang said with a frown.
If Ji Yunsheng hadn’t said that the person had great skills, he wouldn’t have been willing to wait so long.
Now a lot of business involves payment issues.
It’s hard to feel at ease without your own payment system.
“It has been negotiated. The annual salary is 1.2 million. He has submitted the resignation procedures to Alibaba and is expected to start work smoothly next Wednesday.”
Su Chengyang felt a little relieved when he heard that he could start work smoothly next Wednesday.
“As for the architecture, you can help recruit first, so that when he comes, we can prepare the project team immediately, so as to avoid having to recruit people slowly after he comes, which will slow down the progress.”
Ji Yunsheng nodded and said,”I understand. I will ask the Human Resources Department to increase the recruitment efforts and try to set up the project team before he joins.”
“Um~~”
Su Chengyang reminded and exhorted:”You can’t take it lightly here. The business models just mentioned should also be launched in an orderly and continuous manner. Don’t launch them all at once. Let customers and even users have a process of acceptance.”
“Got it.”
Ji Yunsheng nodded in agreement with a serious expression.
Then, the two chatted for a while.
Ji Yunsheng left.
Thinking about what Zhang Yunfan told him about Joyy Times two days ago.
Although it was a bit unexpected that YY actually refused to be acquired, the world can turn around without anyone. Since Joyy Times does not want to be acquired, there is no point in talking about it. So
, why not do it yourself.
It just so happens that Zhang Yunfan, a talent, lives in 178 Game Network, which is a bit of a waste of talent.
Why not let him develop a live broadcast platform, which can complement the game media website?
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Thinking of this, Su Chengyang stood up and took a glass of water to moisten his throat.
Feeling that his throat was no longer so dry and painful, Su Chengyang took out his mobile phone, searched for Zhang Yunfan’s phone number in the phone book, and dialed it immediately.
“Toot…”
After a few rings, the call was connected.
“Chairman?”
“It’s me.” Su Chengyang said:”Here is a project, I want you to be in charge, do you have any ideas?”
“Yes, it is a live broadcast platform”
“How about this, it’s hard to explain over the phone, so come to Shanhai Group to see me and we can talk face to face”
“”Okay, I’ll be there right away.” Zhang Yunfan replied.
Then he hung up the phone.
The Perfect Group Building is in Chaoyang District, ten kilometers away from the Shanhai Building, which is not very close.
After waiting for about thirty minutes, Zhang Yunfan hurried over.
Then he was taken to his office.
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Looking at Zhang Yunfan, who was panting, Su Chengyang asked him to slow down first.
Two minutes later, Zhang Yunfan’s breathing returned to normal and his mood stabilized.
“I plan to build a live broadcast platform, focusing on game live broadcasts and supplemented by entertainment anchors”
“Entertainment anchors, mainly involved in dancing, singing, making friends, the second dimension and other fields, mainly related to interactive entertainment”
“The lifestyle category is more about food, outdoor activities and other life-related areas.”
“Users support anchors by giving rewards and ranking on the platform, and anchors earn income through rewards. The profit sharing ratio can be 5:5 or 7:3. The profit sharing ratio is determined according to different anchors.”
“For example, some influential anchors are given a split of 7:3 or even 8:2, which is determined based on the actual situation.”
“I want you to do this platform.”
“Do you have the confidence to do it?”
“If you don’t have confidence, I can change someone.”
As he said this, he looked at Zhang Yunfan with a sharp gaze.
Huh~~
Zhang Yunfan’s face flushed. Through the narration just now, his intuition told him that this project has more prospects than the game media website.
Moreover, Su Chengyang has already said that he wants him to do it.
If he backs down at this time, wouldn’t it destroy his impression in Su Chengyang’s mind?
What’s more, Zhang Yunfan also wants to give it a try.
After taking a deep breath, Zhang Yunfan, who had made up his mind, looked at Su Chengyang with a firm look in his eyes:”Chairman, I have the confidence to do this project well.”
“Very good, this project will be called Panda Live. I will tell Li Qing about the details. The finance department will allocate 50 million yuan as start-up capital.”
“I hope you won’t let me down.”
Looking at Zhang Yunfan, Su Chengyang said in a serious tone.
For the sake of easy memory, Su Chengyang directly used the panda. Who in Longguo doesn’t know the panda? As for stealing the name of
Principal Wang’s live broadcast platform, it doesn’t exist at all.
Principal Wang probably hasn’t graduated yet, let alone running a live broadcast platform.
Zhang Yunfan secretly got angry in his heart. Just now.