Chapter 58
“Expensive?”
Su Chengyang said:”Do you know? The monthly membership fee of Netflix, a US streaming website, is 5.5 US dollars, which is more than 40 yuan.”
“But, Chairman, the national conditions are different, and the domestic piracy industry is too rampant. If the price is set at this level, I am afraid that not many people will be willing to buy membership.”
Gong Yu continued to persuade.
18 yuan per month.
He felt crazy.
Su Chengyang said:”Penguin dares to charge 10 yuan a month for a QQ show and a so-called membership.”
“We provide streaming media, movies, and TV series services for 18 yuan a month. Do you think it is too high?”
“To put it another way, this price is too high”
“If the price is 10 yuan, have you ever thought about the problem of raising the price in the future? Our Chinese people have a desire to get a bargain. If you set the price low now and raise it in the future, and want them to pay more, they will definitely not do it. Once competitors start a price difference war, won’t you face a crisis?”
“Instead of doing this, it is better to set the level higher first, just as a way to screen users.
Gong Yu frowned and smiled bitterly:”That’s true, but the price issue is…”
To put it bluntly, the inherent concept of the Chinese people is to save as much as possible.
It is precisely because of this that the piracy industry is so rampant. The seeds have been planted since the earliest pirated software. People who are used to using free software will be furious when it suddenly becomes paid.
Why is Netflix successful, while domestic video streaming media has been operating for ten years and is still losing money.
The annual revenue of the three streaming media websites is not even half of Netflix’s revenue.
Netflix can earn more than 60 billion US dollars a year just from membership fees.
This phenomenon is caused by the fact that the early membership prices were too cheap in order to attract users. Later, when users were accustomed to 10 yuan a month, as the production costs continued to rise and the cost of purchasing copyrights increased, it was impossible to achieve revenue balance by collecting membership fees.
They wanted to raise prices, but were afraid of losing members. In desperation, they launched memberships and also advertised….Just doing this will lead to a direct collapse. After becoming a member, there are still ads. It would be strange if they are not scolded.
Secondly, the three streaming media are engaged in a price war to see whose membership price is lower, which has led to a vicious cycle. There are also several platforms with similar content, very few exclusive copyrights, and few self-produced high-quality dramas. To put it bluntly, they are not worth the membership price.
The last is piracy.
In order to change this situation, the copyright must be more exclusive. Secondly, the quality of self-produced dramas and self-produced movies must be greatly improved. Finally, piracy must be eradicated, and a warning to others must be made, just like novel websites.
Don’t crack down on the small websites below, but crack down on the source of pirated data. Many movies on small websites are collected from collection stations. If you get rid of the collection stations, there will naturally be a lot less piracy.
After all, not everyone understands technology.
“The price is as I said, 18 yuan per month, 10% off for annual payment.”Su Chengyang didn’t want to explain any more, and said it with one final word.
Gong Yu opened his mouth, but finally agreed to Su Chengyang’s plan, but he had high expectations in his heart.
In fact, the price of 18 yuan per month is not high.
For people with a monthly salary of 2,000 or 3,000 yuan, this price is definitely high.
But Su Chengyang mainly faces those users with a monthly salary of more than 4,000 or 5,000 yuan.
After all, the bandwidth fee is really not low.
“Another point”
“In order to maintain high growth and develop a membership payment model”
“We can launch a membership service for college students, the price is 9 yuan per month.”
At present, the monthly living expenses of college students are about 500 to 600 yuan.
18 yuan is a bit expensive for college students.
Gong Yu said:”The proposal of 50% discount for college students to buy membership is good, but there may be some shady operations. We have to find a way to identify the college students. Otherwise, many people in society will buy membership through the college students.”
Su Chengyang nodded:”This is indeed a problem. You can discuss with the technical team and the operation team on how to do it~「 ~「 ”
“Okay, two things to do first.”
“The first is to recruit personnel and develop the company structure and website as soon as possible.”
“Second, while the video platforms such as Tudou and Youku have not yet reacted, we should seize the copyrights of all the films and TV series previously shot by all domestic film and television companies as quickly as possible, including Hong Kong, South Korea, island countries, etc., and overseas films and TV series and movies.
My suggestion is to set up a special copyright department, divided into a domestic group, an Asian group, and a European and American group! In addition, in order to avoid the relationship between the copyright person in charge and the film and television companies, the company will set up an anti-corruption department!”
Corruption, Qiandu, Ali and Penguin are all severely affected by corruption. In the previous life, Xiao Ma Ge even posted a message on the company’s internal email, denouncing it, and launched a massive anti-corruption campaign, catching many big fish.
Among them, Penguin Video is the hardest hit area.
Originally, the copyright of this movie should have been only 3 million, but the film and television company transferred interests with the copyright negotiator, giving you 500,000, and then quoted 4 million or 5 million at that time. Such cases are everywhere.
Therefore, Su Chengyang plans to set up a group anti-corruption department in advance, not only for video websites, but also for game companies, Weibo, group buying companies and other companies. If they are found, they will be severely punished directly, and the police will be sent to prison.
“”Okay, Chairman.”
Gong Yu nodded in agreement.
He thought it was necessary to set up an anti-corruption department as Su Chengyang said.
After thinking for a while, Su Chengyang said to Gong Yu:”As for the company’s funds, I will invest 1 billion yuan specifically for purchasing copyrights. You have to work fast. I hope to get more than half of the domestic film and television works and Hong Kong before the video website is officially launched. If the funds are not enough, feel free to contact me and I will solve it.”
“clear!”
“Let’s talk about this”
“I’ll ask HR manager Lin to arrange an office for you.” Su
Chengyang stood up and picked up the phone to ask Lin Wenfang to come to his office.
~~
“Come in!”
Seeing that it was Lin Wenfang, Su Chengyang said,”Manager Lin, please arrange for Mr. Gong’s office. Also, have someone clear out the 10th floor. From now on, the video company’s office will be on the 10th floor.”
“”Okay, Chairman.”
Lin Wenfang nodded in agreement.
Then, Lin Wenfang led Gong Yu away.
Looking at the time on the watch, it was almost noon.
Thinking about the date with Liu Shishi, Su Chengyang picked up his coat, stood up and left the office.
On the sixth floor.
Liu Shishi had just finished shooting and was packing up to leave.
“”Sister Shi, didn’t Mr. Su invite you to lunch? It’s almost noon now, and he hasn’t shown up yet. Did he forget?”
The assistant packed up her things and followed Liu Shishi out, saying as she walked.
Liu Shishi heard this and whispered,”It’s better if he forgot.””
“Okay, let’s stop talking about this and go.”
“oh~~”
When the two of them walked to the elevator entrance, the elevator door opened and Su Chengyang walked out.
“”Boss Su.”
Liu Shishi and the assistant shouted
“Have you finished filming?”
Su Chengyang looked at the assistant who was carrying a bag on his back, and Liu Shishi who was also holding a small bag.
“Yeah, just finished filming.”
“Let’s go out for dinner together.”
Su Chengyang stepped back, made way, and motioned for the two to get on the elevator.
Seeing this, the two also took their bags and got on the elevator. The elevator slowly descended. Su Chengyang wanted to talk to Liu Shishi, but with Xiao Dengbao beside him, he didn’t know what to say for a while. Xiao Dengbao was cheerful and took the initiative to talk to him.
“Mr. Su, you are so handsome, prettier than those idol stars. If you become a star, you will definitely be famous.”
I will become a star?
Su Chengyang couldn’t help laughing when he heard what the assistant said.
Unless he was kicked in the head by a donkey, he would never do such a stupid thing as asking a rich and powerful son with a net worth of hundreds of billions to become a star.
And even if he is willing to become a star, the Su and Liang families will not agree.
Even if being a star makes a lot of money and looks glamorous, in the eyes of the two families, he is just an actor.
Even his father, who does business, has a lot of objections to his family, let alone letting him become a star. Thinking of that scene, Su Chengyang couldn’t help shivering.
“Mr. Su, what’s wrong with you?”
“Ah? It’s okay.”
Liu Shishi couldn’t bear it anymore, and quickly pulled the assistant’s sleeve, then looked at Su Chengyang apologetically:”Mr. Su, I’m sorry, this is her personality, she’s straightforward, I’m sorry to embarrass you.”
“fine~~”
Su Chengyang waved his hand, smiled at the assistant, then looked at Liu Shishi’s delicate face, and said,”She’s right. If I go bankrupt one day and have no money to eat, I will become a star.”
“When the time comes, please take good care of me, the newcomer, Miss Liu.���”
Liu Shishi’s pretty face also smiled:”Okay, if there is such a day, I will protect you.”
Thinking of Su Chengyang really entering the entertainment industry and looking for his own scene, Liu Shishi couldn’t help but chuckle. The little assistant beside her also laughed
“Ding~~”
The elevator arrived.
When the three of them reached the main entrance, Liao Haidong and Fang Jinwu drove over.
The car stopped.
Liao Haidong got out and quickly opened the back door.
“”Both beauties, please get in the car.”
Su Chengyang turned around and said to Liu Shishi and her assistant with a smile.
“Well, you guys can go, I won’t go, I have something else to do.”
The assistant said hurriedly.
She is not stupid, they obviously invited Liu Shishi, she is going to be a light bulb.
Su Chengyang heard this and looked at the assistant with admiration.
“Old Fang.”
Fang Jinwu hurried forward upon hearing the shout.
Su Chengyang pointed at the assistant and said to Fang Jinwu,”Old Fang, send this beauty away.”
Fang Jinwu looked at her and nodded.”¨‖ ¨‖”Okay, Chairman.”
When the assistant heard that Su Chengyang was going to arrange for someone to take him there, he waved his hand and declined, saying,”No, I can just take a taxi myself.””
“It’s okay, let him take you there.”
Seeing that he couldn’t refuse, the assistant had to turn his attention to Liu Shishi. What could Liu Shishi say? She couldn’t say anything.
Soon, Fang Jinwu drove the BMW X5 over.
“Get in the car~~”
Seeing this, the assistant didn’t know what to say. Besides, this was a BMW X5, which was said to cost hundreds of thousands. She had never ridden in such a high-end car.
“Thank you Mr. Su”
“Goodbye, Senior Sister.”
The assistant waved and said after getting in the car.
After watching the BMW leave, Su Chengyang turned around and said to the quiet and virgin Liu Shishi:”Miss Liu, please~~”
Liu Shishi bit her thin lips lightly, but lowered her head and sat in.
Su Chengyang smiled slightly and followed her in.
“Lao Liao, go to Hilton Wangfujing”
“OK!”
The car slowly drove out of the inner road and onto the main road outside.
“By the way, Miss Liu, where does your friend live? Should we go pick her up?”
Liu Shishi said,”Don’t bother. I’ll send her a text message and ask her to take a taxi.””
“I see, that’s fine.”
The car drove slowly on the ring road.
Along the way, Su Chengyang was looking for things to say. Unlike Lu Yi, for a woman like Liu Shishi, if you wait for her to approach you, it will probably be too late, so you have to take the initiative.
Although Liu Shishi doesn’t talk much, the effect is still significant, at least it makes them more familiar.
Half an hour later, they arrived at the Hilton Hotel Wangfujing.
This hotel is magnificent and has a very avant-garde design. Although it was only built and opened last year, it has become a landmark building in Wangfujing.
Seeing Su Chengyang and the other person getting off the Mercedes-Benz S600, a man in a suit and leather shoes walked over quickly, smiled and said,”Hello, sir. I am the lobby manager here. Is there anything I can do for you?”
“Hello, I’m here to eat.”(Okay, okay (Okay, okay))
“OK, sir, this way please.”
After a while, we arrived at the restaurant.
“Sir, are you two?”
“Three”
“This position is more suitable.”
Su Chengyang looked at it and found that it was near the window with a better view. He nodded and said,”Shishi, what do you think?”
Su Chengyang simply omitted the”Liu” in front.
Being called so intimately by Su Chengyang, Liu Shishi was a little uncomfortable. Her face also showed a little blush and she nodded.
“Then here.”
Su Chengyang walked forward and pulled out a stool,”Shishi, you sit inside.”
“oh~~”
Liu Shishi said nothing. When she sat down, Su Chengyang sat next to her, which meant that the two seats opposite were empty.
At this time, the manager also brought the menu over.
“Shishi, take a look and order whatever you like.”
Su Chengyang handed the menu to Liu Shishi very gentlemanly.
Liu Shishi quickly said,”Just order whatever you like.”
“All right then.”
Seeing this, Su Chengyang stopped forcing him and took the menu:”Give me a plate of Hong Kong abalone and chicken stewed with tung oil, Persian slow-cooked beef tenderloin, Buddha jumps over the wall with imperial golden sauce, lightly fried veal eye, secret beef ribs, and a thick chicken soup with four healthy ingredients….Two more bottles of red wine!”
“”Okay, sir. Please wait a moment.”
The manager took the menu, bowed respectfully, and turned to leave.
“Shishi, please ask your friend how long it will take. If it will take a while, I will ask the restaurant to wait a while before serving the food. Gonggong”
“It should be soon”
“I’ll ask her.”
Liu Shishi took out her cell phone and quickly dialed a number:”Hello…How long till you arrive?…good…I understand.”
After hanging up the phone, Liu Shishi looked up at Su Chengyang and said,”She said she’ll be there soon.”
“good”.
I love you: Khoatran