Chapter 151
While Su Chengyang was working hard. In major domestic cities such as Yanjing, Shanghai, Tianjin, Hangzhou, Yangcheng, and Pengcheng, the stores of the three major operators attracted a large number of users, asking if they had Shanhai mobile phones.
They learned that they were sold out or out of stock.
Immediately, a customer yelled:”What the hell, I’ve been waiting for so long, and you told me that you don’t have it?”
Faced with the customer’s questioning and roar, the staff of the business hall also hurriedly expressed their apologies.
But in their hearts, they were stunned.
This is not a mobile phone that costs a few hundred yuan or one or two thousand yuan. This is a mobile phone with a starting price of 5,000 yuan. When did people become so rich?
Yanjing United Communications Company
“What?”
“All sold out?”
“How is this possible?”
Wen Chengjiang’s eyes widened as if he had seen a ghost.
“Chairman, please place your orders quickly. All the branches below have called and urged us to deliver the goods to them.”
The marketing director hurriedly urged
“right~~”
Wen Chengjiang woke up from his daze and shock and said quickly:”You, contact Shanhai Company immediately and ask them to deliver the goods as soon as possible….Another 300,000 units…Not 500,000 units…!”
Wen Chengjiang gritted his teeth and said,”One million units.”
An additional one million units?
The marketing director was shocked. That was a product worth billions.
Seeing his subordinate still standing there stupidly, Wen Chengjiang glared at him and urged,”Hurry up!”…Go quickly, what are you standing there for?”
“yes…Yes!”
The subordinate answered quickly and left the office quickly.
At the same time, similar scenes also happened in China Mobile and China Telecom.
They were not stupid. The hot sales of Shanhai mobile phones gave them an opportunity to grab market share.
You should know that for customized contract phones, the number cannot be changed for at least two years, and the packages of their respective operators are used. Whoever gets more customized phones, with the current popularity of Shanhai mobile phones in the market, will get more quotas, which means hundreds of thousands or even millions of users.
The key is that if you don’t take the goods, the other two have the goods, or if one has the goods, then it may cause your original customers who used your services to switch to the other two.
So, in this case, it is difficult not to follow.
Unless the market In fact, they can produce a phone that is better than Shanhai Phone.
But compared with China Unicom, the other two companies have tasted the sweetness and are much more generous. The person in charge of China Mobile directly ordered an additional 1.7 million units to make up 2 million units.
As the big winner, Wang Xiaochu, the head of the telecommunications company, laughed heartily and was very happy. He praised himself for his wit at the time.
Because, according to the agreement, even if the other two companies place additional orders, they have to wait until the first batch of orders is delivered before they can distribute the goods according to the order time.
The first batch of orders from China Telecom is one million units.
The other two companies only have a total of 500,000 units.
This means that the next two operators will have a window period.
And for China Telecom.
This window period is a great opportunity for them to grab market share from the other two companies.
“Go, contact Shanhai Company immediately, and we will add 2 million units.”
Wang Xiaochu said to his subordinates in a deep voice…
Yanjing, Shanhai Group Building.
Meeting room.
The management teams of Shanhai Technology, Weibo, and Shanhai Semiconductor are all there.
Everyone is smiling with joy.
The first mobile phone has sold 300,000 units in just one day.
You know, with a starting price of 5,000 yuan, it is so expensive that so many units can be sold in one day.
In addition to sighing that it is too crazy, more people are optimistic about the future prospects of Shanhai mobile phones.
“Don’t be too happy too soon. 「` 「”
“Just starting now”
“Our current production capacity is only 5,000 units a day, which is too low.”
“My estimate is that the annual sales volume in China should be around 2 million units.”
“According to the current production progress of the foundry, it is too slow.”
“Immediately contact all parts OEMs and cooperative partners to expand production capacity to at least 15,000 units per day.”
Su Chengyang knocked on the table and said calmly.
Hearing Su Chengyang say this, everyone remembered that the market was hot, but they couldn’t deliver the goods.
“Chairman, the three major operators just called”
“They placed additional orders and urged us to complete the delivery of the first batch of orders as soon as possible.”
“China Mobile added 1.7 million units, China Telecom added 2 million units, and China Unicom added 1 million units.”
“Telecom has already remitted a deposit of 1 billion yuan, hoping that we can give them priority in delivery.”
Suddenly, Zhou Guangping, general manager of Shanhai Technology, broke the news.
“”Hiss!!!”
Everyone in the conference room took a deep breath.
This is too crazy.
The three operators, combined, added 4.7 million mobile phones.
And Telecom is too bold, isn’t it?
They ordered one million units before, and now added 2 million units. Even if the purchase price is 10% off, this is an order of more than 10 billion. Aren’t you afraid that it won’t sell?
Su Chengyang was also a little surprised.
I knew that Shanhai mobile phones would be popular, but I didn’t expect the three operators to spend so much money.
However, this also shows that the three operators are full of confidence in Shanhai mobile phones.
Whether it is hardware configuration, mobile phone appearance design, or silky operation experience, these are unmatched by other mobile phone manufacturers on the market.
The more critical thing is the ecosystem.
Other mobile phone operating systems have too few ecological software in China.
Take Apple mobile phones as an example. There are very few application software in China at the moment.
Unlike Shanhai, there are many interesting games such as Snake Wars and Plants vs. Zombies, and the clarity of the photos and the style of the mobile phones are completely crushing.
In addition, the central media stepped down and cheered for it, shouting”The Light of Domestic Products”,””National Technology Company” and other titles.
Combined with marketing, this makes buying a Shanhai mobile phone a symbol of status.
Commonly known as”pretending to be cool”
, to be honest, Shanhai mobile phones have not yet done real marketing, such as endorsement advertising and water army gimmicks”such as making a post, a certain woman sold out for a Shanhai mobile phone…”
Or if someone cut off his kidneys to buy a Shanhai phone for his girlfriend, and other gimmicky articles are published, it will only cause more craziness.
After all, this is a real case.
“It seems to be much crazier than I thought.”
“Inform all parts and accessories suppliers and friendly companies to produce at a scale of 20,000 units per day, on time, according to quality and quantity.”
Now, several major operators alone have placed orders for more than five million units. If we add the official flagship store, online orders, and e-commerce platforms, at least more than one million units will be ordered.
In other words, the annual output must reach six million units.
Don’t think this is a lot. At the peak of the fruit mobile phone, more than 48 million units were sold in China in a year. This is still under the impact of many mobile phone brands such as Huawei, Xiaomi, and OPPO, especially Xiaomi and Huawei on the mid-to-high-end.
In this case, more than 48 million units can still be sold, which is enough to explain many problems.
At present, smartphones are just in their infancy, and with little competition, Su Chengyang thinks it is no problem to sell six million units a year.
Although the price is expensive, the three major operators’ contract phones only need to pay a part, more than two thousand yuan, and then buy a monthly payment of 139 packages, or 199 packages, which can not only enjoy 3g traffic packages, but also reduce the cost of purchasing phones.
Let some ordinary white-collar workers, or users with three or four thousand yuan, also buy Shanhai mobile phones
“OK, Chairman, I will go and communicate with the cooperative manufacturer right away.
Zhou Guangping stood up and said
“Wait a minute.”
Su Chengyang suddenly thought of something.
“Let the operating system development department prepare the development of English and Japanese versions.”
Zhou Guangping immediately understood what Su Chengyang meant when he heard this. This was to enter the international market.
Thinking of this, Zhou Guangping’s heart was inevitably a little surging. He nodded and quickly left the meeting room.
Then, the entire Shanhai Technology entered a tense stage, even though the New Year was only a month away.
“Jingle Bell~~”
Just after the meeting, Su Chengyang returned to the office. Before he had time to drink a sip of water, his cell phone rang.
He took it out and looked at the number.
When he saw the name of the person on the caller ID,
Su Chengyang’s eyes flashed with surprise.
Immediately, he pressed the connect button.
“Hello, Mr. Liu”
“”Hello, Mr. Su, my Da Qiangzi.”
Liu Qiangdong’s voice came from the phone.
Su Chengyang smiled and said:”¨‖ ¨‖ Why did Mr. Liu suddenly want to call me?”
Although Su Chengyang is now the second largest shareholder of Jingdong (holding 35% of the shares) second only to Da Qiangzi, he rarely asks about Jingdong’s affairs. He is just an investor.
“Director Su is like this, I have something to discuss with you.”
Then, Da Qiangzi was heard talking on the phone.
After listening to what Da Qiangzi said, Su Chengyang raised his eyebrows and said,”You want to purchase a���Are Shanhai mobile phones being sold on the Jingdong platform?”
“Yes, Mr. Su, I know that Shanhai mobile phones are very popular now, and the supply is relatively tight, but I hope you can support Jingdong. With this batch of goods, Jingdong can bring in a lot of users.”
Da Qiangzi said sincerely on the phone.
Su Chengyang remembered the development path of Jingdong in his previous life. It was indeed through Apple mobile phones that many users were attracted to use the Jingdong platform.
Moreover, mobile phones, computers, and home appliances are the foundation for Jingdong to survive and grow.
After thinking about it, Su Chengyang slowly said:”Mr. Liu, to be honest with you, the company has no inventory now, and the three major operators have ordered another batch, with the number of millions of units, and we really can’t get it out.”
Millions of units?
Da Qiangzi on the other end of the phone was shocked.
Are the three major operators so powerful?
This will probably cost tens of billions.
“How about this, if you don’t want many, you can get a batch from Shanhai flagship store, but the price may not be very favorable.”
Da Qiangzi heard it and said quickly:”I don’t want many, just 50,000 units will be enough.”
If you want more, Jingdong doesn’t have that much money.
50,000 units will cost more than 200 million.
“In this way, I will give you a 9.2% discount. I will notify you when the product is available.”
Although it is only 0.8% less, the base number of a single mobile phone is large.
Take the lowest configuration A (Wang Hao (Wang Hao)) IR for calculation, the retail price is 4999 yuan. If it is sold at this price, Jingdong’s purchase price is 4600 yuan, which is equivalent to a difference of 399. Excluding cost operation, at least the profit of a single mobile phone is 300 yuan.
It is not a small amount.
“Thank you, Mr. Su.”
Da Qiangzi was delighted.
With these 50,000 mobile phones, he could do a marketing campaign and sell them in limited quantities. This would bring at least hundreds of thousands of users to Jingdong. He could also make a lot of money.
Yanjing, Yingu Building.
Room 807.
Meeting room
“Mr. Lei, have you heard that our Shanhai mobile phone under Mr. Su sold 300,000 units on the first day?”
“300,000 units? That’s too scary.”
“You don’t know, I was stunned when I heard it. It was unbelievable that a mobile phone with the lowest configuration cost 5,000 yuan could sell so many units on the first day.”
“However, Shanhai mobile phone is really beautiful and powerful, so it is normal for it to be popular.”
Several people chattered.
Lei Jun was very depressed.
He suspected that he was fooled by Su Chengyang.
The other party said confidently that he could not make mobile phones.
Now, it has only been a few months, and his company has not made any major progress, but the other party has made a mobile phone, and it is selling so well.
It is really annoying to compare yourself with others.
“alright~~”
“This also proves that our direction is right and smartphones have great potential in the future.”
“Everyone, go all out.”
Leibs interrupted the discussion and said with a sullen face.