Chapter 54: Drive to Liangshan
Li Mu ’s parents have a very traditional view of opening a store and doing business. The operation mode is like Li Mu ’s aunt, who goes to find a source outside, goes back to the local store, rents out the store ’s decoration, and then goes to the outside to buy. At least you have to go out to buy several times.
It is not easy to buy goods in the south. Generally, small shop owners use hard-seat trains to save costs. It usually takes at least ten or twenty hours. After arriving at the place, they rush to buy goods, often from various wholesale stalls. Here, I picked it myself and felt that I had enough of the goods. I left the part I could take away, and then sent the remaining part to logistics transportation, and the person needed to immediately bring a large amount of goods back to the train.
Auntie Wu also complained before that every time she went to buy goods, it was almost like fighting a war.
However, Li Mu ’s model surprised his parents. Is there such a labor-saving mode?
Facing the surprise of his parents, Li Mu also explained the operation mode of the franchise store very carefully.
爸 After listening to Li Da, Li Ma, after digesting for several minutes, finally understood the cooperation mode between the head office and franchisees.
Equivalent to the head office is responsible for everything except sales, product design, transportation, advertising, publicity, all these are the responsibility of the head company, they will do all the support work as possible, the purpose is to allow franchisees to improve sales efficiency, To achieve a win-win situation.
Although there are also many informal brands that pit a lot of cooperative franchisees, Li Mu knows that many well-known clothing brands in the future will be enduring for several years or even ten years.
Metersbonwe is one of them, and now that it can join the car before it speeds up, next year should be the year of Metersbonwe's take-off.
After listening to all the descriptions of Li Mu, Dad Li asked a question suspiciously.
"How much would it cost to open such a store?"
"Hundreds of thousands."
牧 Li Mu's understatement.
My parents were taken aback by this amount.
The income reported to the family by the Li Mu Institute was once 80,000 for selling songs and 180,000 for plug-ins. The total was only 260,000. The Li family had no savings, and it was almost the entire family.
Li Mu was afraid that his parents would retreat at this time, and told some of the truth: "To tell you the truth, I have rented the store now, and the head office has come down to inspect it. If there is no accident, it will come out in the next few days. result."
"You child ..." Li Ma looked anxiously: "Why not discuss it with your parents in advance!"
Li Mu laughed: "Negotiations are useless. You two will definitely not agree, but this is the case. If you do not agree, I will go to Yanjing to report at the end of August. I have no energy to set up this store, so there may be One hundred thousand dollars will be lost. "
According to historical development, Li and Li will be laid off at the end of this year. Therefore, the state-owned enterprises they are still desperately defending are actually worthless, so Li Mu will plan this pit for parents at family gatherings. Forced them to give up their jobs and accept the new idea of opening a specialty store.
爸 Li Da Li Li Ma finally understood the operation mode of the specialty store, and heard that Li Mu had already begun operation. If he didn't nod his head, the 100,000 yuan would be lost, and the two immediately compromised with huge funds.
爸 Dad Li first said: "Since this is the case, then Dad will listen to your arrangements. When did you say you applied for a job?"
牧 Li Mu looked at his parents and said earnestly: "The sooner the better, it is best to apply tomorrow, and then directly ask for a long vacation and wait for the official notification of the layoff."
"So anxious?" Li and Li exchanged a look with each other. Dad Li asked: "Now, your mother and I don't know what to do!"
"Go to training." Li Mu said: "Once notified, two or three people will have to go to Wencheng, Zhejiang Province for training. I think you both need to go and learn more about the specific operation process."
Said, Li Mu said: "We also need to hire a store manager with a good character and ability. The store manager is responsible for all the daily affairs in the store, and has a lot of responsibilities, and the salespersons are young, so this person's age It can't be too big. "
妈 Mom Li asked, "How much does a person like this have to be paid?"
"If you have experience, start with at least 1,500 yuan." Li Mu said: "This person is the key. If you do a good job, it is not too much to give 2,000."
"My God!" Li Ma exclaimed, "One month's salary is almost catching up with me and your dad!"
Li Mu nodded: "Mom, you have to think about the mission of this position. The store manager is responsible for a store that invests hundreds of thousands, a sales team of six to eight people, and a turnover of at least 200,000 a month. Ability is strong, and it is not impossible to do tens of thousands or hundreds of thousands of turnover a month. "
Li Mu has experienced from this age and knows the difference between a specialty store and a specialty store. Even if it is the same brand and different specialty stores, entering this store may not go out empty-handed, but entering another store, there are May be driven by enthusiastic and patient sales to buy one or two items, a good store manager, has a decisive effect on the turnover.
爸 Dad Li heard about a 200,000-a-month turnover and asked in a daze: "How much is the price of buying from a specialty store?"
"About 50% off."
"That's a gross profit of 100,000 a month?" Dad Li was even more surprised.
However, Li Mu said indifferently: "The gross profit of 100,000 yuan is small. With a rent of several thousand yuan a month, plus water and electricity, taxes, fixed expenses are more than 10,000 yuan, and employee wages are at least a month. With a turnover of 40,000 to 200,000, a monthly net profit of even 30,000 is not enough. "
The estimated net profit of 30,000 yuan a month has completely frightened Li's parents, but in Li Mu's view, a turnover of 200,000 yuan a month is nothing.
The development of Metersbonwe is much stronger than the same-grade brands such as Benilu, Semir, Yichun and Zhenweisi. In the last generation, when the New Year was celebrated this winter, the metersbonwe at home opened, and its popularity was so great that it even tried on clothes You have to wait in line. This extremely hot state lasted for a little over half a year before finally cooling down a bit, but even so, the storefront of this brand was still overcrowded at the weekend.
I counted it like this, the turnover of 300,000 a month is not a problem.
妈 Mr. Li suddenly proposed at this time: "Xiao Mu, how about asking your aunt to be the store manager? She has been in the clothing business for so many years, and she is a family member and trustworthy."
牧 Li Mu frowned immediately and said without hesitation: "Absolutely not! My aunt is jealous, and we must never leave her business to her!"
Dad Li also agreed: "Wife, I'm not saying bad things about Yunlan. She is really too narrow-minded, and Komaki also said that the most important position of the manager is the management and coordination ability. Do you think Yunlan has this kind of ability? Capable? As far as her mind is concerned, it is estimated that the subordinates haven't brought their subordinates well.
牧 Li Muchong's father gave a thumbs up: "Dad is right, my aunt passed directly."
爸 Dad Li said at this time: "Old Li's family has no suitable candidates. They are all in the country and have not read any books."
Li Ma also sighed: "The Xiao family can't think of a suitable person. Xiaomu doesn't mean that this candidate is to be taken to Wencheng for training. It must be found well in advance. If you look for it temporarily, don't rely on it. What can I do if I come back from the training and come back from the training? "
When Li thought of this problem, Li Mu also had no way to start.
"I think your brother and sister are good."
爸 Dad Li was silent for a long time and said such a sentence.
Li's eyes flashed.
"Hao Hao's mother is really good. My parents have spoken countless words for so many years. I have no complaints. Www.wuxiaspot.com ~ She has been married to the Xiao family till now, her husband, children, father-in-law, They all managed very well. Yunshe did n’t make much money, so she was looking for work outside. She never wanted to be idle. My mother said that she was distressed. Even if my dad paid money to subsidize their family, Not willing to be idle. "
牧 Li Mu recalled his little aunt, she really had no way of saying that she was living, and her grandparents have always been very filial and very rare good-naughter, but Li Mu didn't know how the little aunt's working ability was.
When Li Mu expressed her doubts, Li Ma said with a little excitement: "When Wanjia Supermarket just opened, your little aunt went to apply for a salesperson. It took less than three months to become a team leader. Now, can I have five or six hundred dollars a month, one hundred and fifty more than the average salesperson. "
Li Mu nodded. Little aunt's character is okay, she is serious and trustworthy, and she has a good relationship with her mother. As for the business ability, although being a team leader in the supermarket can't reflect anything, it can prove to some extent in the supermarket. In sales, her ability surpassed that of most people. Besides, before going to work, she had to go through the headquarters training. I believe Xiao Aunt can do the job after receiving the training.
小舅 's family conditions are not very good. If the aunt can do the position of future store manager, it will be a big improvement for the family of three.
Li Mu immediately patted his thigh: "Okay, after the head office approves, my mother will talk to my aunt."
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