Rebirth: Fight For Life

   Chapter 53 The Returning God

   As soon as he entered the door, Wu Keyong stretched out his hand and said, "Mr. Gu, I've made you wait for a long time."

Gu Song walked out from behind the boss's desk and held his hand with a smile: "No, it's not long since we arrived, please sit down." He shook hands with another person and sat on the sofa, saying to him, "Mr. Wu It was specially introduced, and it must be a connoisseur, so please introduce yourself first?"

   Jiao Shulei took two bottles of water, put a bottle in front of each person, and went out with the door. She had nowhere else to go, so she found a chair outside by the door and sat down, propping up her ears.

  Gu Song is looking at the person Wu Keyong brought. He is dressed formally today, his hair is shiny, and he wears a pair of framed mirrors. He looks very handsome, and his high nose looks a bit mixed race.

He first took a resume from the bag he brought and handed it to Gu Song, and introduced himself: "My name is Chen Wenbin, Mr. Gu can call me Michael Chen. I just came back from the United States, and I want to develop in China in the future. Mr. Wu happened to find me. I said that Mr. Gu has a project looking for an operation director and asked me if I was interested. I listened to Mr. Wu's introduction to your company's project and found it very interesting. In the United States, I also operate a website. The company has raised more than 280 million US dollars in total, and I think I should have sufficient experience in this area.”

  Gu Song looked at his resume, which was gorgeous. 29 years old, Bachelor of Shanghai Jiaotong University, Master of Journalism from Brown University, 2 years of work at Walmart and promoted to manager of the city distribution center, and joined the star Internet company Kozmo.com as the director of operations.

   Listening to his introduction, Gu Song looked at Wu Keyong suspiciously. If this guy is so good, he should be looking for a job at a top domestic Internet company, right?

   If you have any questions, just ask. After Chen Wenbin finished his introduction, he opened his mouth and said, "Mr. Chen, according to your resume, if you return to China to develop, there are also very suitable positions in a listed company like Xinchao Sohu? With all due respect, my company is only in a fifth-tier city. A start-up company in preparation, I don’t know what Mr. Chen thought about it?”

Chen Wenbin raised his glasses and said, "I understand what Mr. Gu means, but it's actually quite simple. I'm from Wuhu. Since I've returned from abroad, I want to stay with my parents to develop. After all, I'm not too young. , it's better to be together as a family."

  Gu Song nodded, this is a plausible reason. He pointed to his resume: "What was the business model of this Kozmo.com in the US before?"

"Kozmo is an online delivery company. At that time, our business model was very clear. When a user places an order through the website, no matter what he buys, as long as it is available on our website, we are responsible for delivering the goods to the door within 1 hour. When I left, the number of paying users on the website had reached 400,000." Chen Wenbin sounded quite proud.

   Gu Song's mind exploded, Chen Wenbin said this, but he remembered the origin of this company.

  Nima...Isn't this a famous company that collapsed during the dotcom bubble in the US? Gu Song couldn't remember when it closed down. This is also a company listed as one of several classic cases. It was born at an untimely time and did not meet the right soil. In the United States, where the cost of human resources is very high I used the most manpower-intensive method for intra-city delivery, and I died.

   triggered this memory, but he was interested and asked: "In Kozmo, what specific work does Mr. Chen do?"

   "I am responsible for the entire operation of this part, including the promotion of the website, the order response process, the management of the delivery team and suppliers."

   "Then the size of the team that Mr. Chen managed at that time should be huge." Gu Song pretended to be exclaimed.

   "Yeah," Chen Wenbin's body straightened, opened the water and took a sip, "By the time I left, there were already more than 3,000 people."

   Gu Song asked with a smile: "It has grown to such a large scale, why did Mr. Chen retreat bravely?"

Chen Wenbin sighed and said, "Actually, to tell the truth from President Gu, Kozmo has spent so much money, but it has not achieved large-scale profits. The Internet situation in the United States is very bad now, and the founding team of the company is not confident to continue, so I I just chose to leave."

   Hearing his frankness and not blindly comparing his work experience in a large American company, Gu Song had a good impression of him. He sincerely asked: "I don't know if Mr. Chen has analyzed it. Is there any problem with Kozmo's business model?"

"Of course," Chen Wenbin said with a nod, "the Internet was booming when Kozmo was founded, and there was too much money, so it was possible to expand the business to a large scale at the beginning and invest more in advertising. But the online delivery business still underestimated labor costs and The problem of management costs, the larger the scale later, the higher the marginal cost, and it becomes more and more difficult to make a profit.”

   "Does Mr. Chen think Kozmo's model can be successful in China?" Gu Song then asked him.

"I think it is also difficult. In the United States, Kozmo can only achieve regional profitability in a limited number of cities such as New York. To achieve profitability, the number of orders in the region must exceed a certain level, so that the distribution cost in the region can be Guaranteed service commitments have dropped to the point where profitability can be achieved. I am afraid that only three or five cities such as Yanjing, Shanghai and Hai can reach this level in China, not to mention... The Internet foundation in China is also much worse, and the total number of users is still not enough. Come, there is no consumption habits like the United States."

   It can be heard that he has done solid work and thought about it, and he is not a person who uses fake education and leave experience to fool domestic bigwigs.

  Unfortunately, he has just returned to China, and he must be even more unsuitable for the domestic Internet environment and style of play. Before the Internet bubble in the United States, some companies were simply typical representatives of stupid people and a lot of money. With hundreds of millions of dollars in funds, they finally made a revenue scale of several million, which is an elite academic style of play.

  Gu Song doesn't have so much money to burn. He also wanted to hear Chen Wenbin's thoughts on iyou.com: "Mr. Chen really has rich experience in this field. I don't know what ideas and plans for my project?"

"Mr. Wu said that the main competitor of Mr. Gu's project is 173.com, and I have also studied 173.com. Such a website mainly relies on content to attract users and rely on traffic to obtain advertising revenue. I think, you In order to surpass the current leader, 173.com, in this field, Aiyou.com needs more professional content if it can’t win in advertising investment. To achieve 1 million daily PV within three months, the investment on both sides is indispensable.”

  Gu Song took a sip of water noncommittally and asked him, "According to your assessment, how much advertising budget do you need in three months?"

Chen Wenbin said confidently: "I have researched the advertising cooperation prices of major domestic traffic platforms, and I am confident that the content of the website will be quickly made attractive enough to achieve maximum retention. On this basis, as long as there are 5 million of advertising budget, it will be able to reach the scale of 1 million daily PV within three months.”

  Gu Song looked at him speechlessly. 5000000? Are you used to burning money at Kozmo?

   He bluntly said: "Mr. Chen, I don't have the budget to spend so much on advertising. Not to mention this, I don't know what ideas Mr. Chen plans to use to ensure the quality of the website's content in terms of content?"

   Chen Wenbin was a little frustrated. Obviously, Gu Song did not plan to increase website traffic by placing a large number of advertisements, so his plan was missing an important part.

But when Gu Song asked about the content, he still told the truth: "In terms of content, I am going to invite the main planning team of the game manufacturer as the content publisher of the game area, and at the same time establish a player forum for major games, through the official database and player quality. The combination of content has become an authoritative platform for game strategy content."

   "How to motivate players to contribute high-quality content?"

"I designed a website user level system. Players can quickly improve their level by publishing high-quality strategy content on the website, get honorary achievements in the website forum, and become the best among players. This is a great incentive for players. In addition, The website will also hold a number of themed events for a long time to focus on motivating players to create high-quality content by combining bonuses and computer hardware equipment.”

   Hearing this, Gu Song already understood his routine and made a decision in his heart. Later, I chatted with him about some interesting Internet anecdotes from all over the world. Chen Wenbin thought he wanted to know the breadth of his knowledge in the industry, but there was no doubt that he was there. He also picked some of the industry knowledge he knew in the United States. The sharing of it made Gu Song also gain.

Near noon, he stood up and shook hands with Chen Wenbin: "Thank you very much Mr. Chen for coming to communicate today. President Wu also made an appointment with two other people for me. Please allow me to meet them before contacting Mr. Chen. Today's arrangements are tense. , I won't let Mr. Chen have lunch together."

   The operation and promotion strategies of Aiyou.com collected in the chapter comment area, creative ideas, and arrange them in the following plots, and arrange dragon roles. The Great God of Returning to the country asks for recommended tickets and collections~~

   (end of this chapter)