Reaching the age of thirty, my income randomly doubled
Chapter 501: Resource Integration
Teng You Media has gained a lot of weight within just half a month.
The workload of the secretary, Zhang Wanyi, is definitely getting busier.
Fortunately, Tengying Group has transferred quite a few Generals to assist her, allowing her to digest both Clothes Warehouse No. 9 and the newly acquired Tenghui Department Store within a few months.
Talking about Tenghui Department Store, it was worth over ten billion when it went public, operating in only the four cities of Beijing-Shanghai-Guangzhou-Shenzhen.
Later, they invested another forty to fifty billion in Xiangjiang, and the stock value rose to over two hundred billion.
Then, it continuously expanded, and after a few years, the stock value increased from over two hundred billion to two hundred and twenty billion.
Such stagnation illustrates that the capital market is not optimistic about expansion beyond these top-tier cities.
It also reflects the increasing difficulty of traditional department stores.
Apart from a few exceptions like Pang Donglai, most supermarkets are on the decline.
They are either acquired by internet companies, or other retail enterprises buy out the largest shareholder.
In a nutshell, the current state of department stores is in decline.
After Tenghui Department Store slimmed down, the stock price soared immediately.
This further solidified the strategic target of Tenghui Department Store for the future, which is to only develop in top-tier cities.
Expansion in other cities will be completely canceled.
Teng You Media has renamed the 138 Tenghui supermarkets they acquired to Tengyou Youxuan.
The day the news was released, Tenghui Department Store invested 1.5 billion in shares, acquiring a 30% stake in Tengyou Youxuan.
And affirmed the relationship as strategic partners.
This kind of operation seems very complicated, as if there's no need.
But in reality, it's a typical win-win.
Firstly, after Tenghui Department Store rid themselves of these hundred-plus suburban supermarkets, their core strategy became very clear.
They would not expand all over the country, instead focus on the middle and high-end department store sector in top-tier cities.
With these assets, Teng You Media can conduct live streaming e-commerce of department store goods, and even achieve same-day delivery in many cities.
This way, whether selling vegetables or other department store products, compared to other internet celebrities marketing goods, the advantages are very clear.
Even surging ahead.
And changing these Tenghui Department Stores to Tengyou Youpin also differentiates them from traditional department stores to a new type of internet-based video supermarket.
In the future, they could also pursue an independent IPO.
At that time, it would not be a traditional supermarket, but a new economy of department stores under the domain of short videos.
Although it's just a change in concept, it signifies a fundamental difference in the capital market.
Much like the traditional economy under the enhancement of the internet.
Even to a certain extent, they are entirely different concepts, and the stock prices are worlds apart.
Teng You Media spent sixty billion to complete this acquisition, of course, they wouldn't let it just be an auxiliary venture.
It must also yield a higher return on this investment.
Spinning off Clothes Warehouse No. 9 and now Tengyou Youpin as independent entities became very necessary.
It's just that the capital operations seem complex, but essentially it's all about one thing.
That is making a profit, also called appreciation.
After a series of complicated swaps within the group industry, the outcomes are gratifying.
Tenghui Department Store received 4.5 billion in cash, as well as a 30% stake in the newly established Tengyou Youpin.
Moreover, the stock prices swiftly rose to twenty-eight billion.
While Clothes Warehouse No. 9 has just changed a manager, in essence, it is still a member of the Tengying Group, and when it goes public independently in the future, it will be a physical clothing business in the short video domain.
Adding the tag of short videos, the market value will be at least one to five times higher.
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Teng You Media, although spending seventy-five billion in cash.
But their valuation jumped from the previous 450 billion to 800 billion.
And they now own over a thousand clothing stores, and more than a hundred Tengyou Youpin stores.
Just this mutual exchange, clearly results in a triple-win.
This is called capital integration, also known as capital operation.
Nothing has changed, yet the value has jumped by several hundreds of billions.
Once the news broke.
Anyone slightly associated with Chen Pingsheng couldn't wait to desperately seek a meeting with him.
Suggesting not just to vertical-align their own businesses but to package theirs too.
Let's not mention others, Song Shuiqing's Magic City Tang Family was utterly confused by this series of operations.
It seems that by swapping their own businesses back and forth like this, not only did the valuation of Teng You Media increase by several hundreds of billions.
But other assets also substantially increased, even causing a massive surge across the entire Tengying Group.
If this is possible, why should everyone still struggle in physical industries?
Better to play with capital operations.
You wouldn't believe it, but now even constructing buildings is all about capital operation.
You just need to have the money to buy the land, the rest is mostly bank loans and the buyer's prepayments.
Under this model, if it collapses, it would cause an avalanche.
No one could escape unscathed.
Chen Pingsheng doesn't feel particularly clever about this maneuvering, because whether it's his group's global Economic Research Institute, or Shen Nanpeng, Tong Zelan, and other such individuals.
They could all easily come up with this.
Outsiders think it's brilliant simply because they have yet to enter the high-end capital sector.
From the outside, everything appears mysterious.
Once you're inside, you will find that the essence of capital is just about telling a good story.
Now that short video stories are popular, it's time to upgrade these traditional companies that are declining or plummeting by wrapping them in a short video narrative.
It's the same companies, but after applying a layer of short video allure, the story changes completely.
Of course, not just any wrapper fits.
Like a chili seller suddenly announcing the establishment of their own microchip research institute.
And then proclaiming it's not selling chilies, but microchip technology.
This combination treats investors like fools.
Forcefully depreciating everyone's intelligence.
It's known that the country supports tech stocks heavily in recent years, and many heads of companies try every possible way to align their businesses towards tech stocks.
Online sales claim they are tech companies.
Game developers also say they are tech companies.
From this, you can see the importance of the nature of a business.
Otherwise, other businesses could also apply a layer of short videos before re-emerging.
Milk tea shops could declare themselves as short video milk tea.
Coffee sellers could say the same.
It just wouldn't be significant.
To break his habit of always being correct, Chen Pingsheng made a rightful decision for himself.
That is to work one hour each evening from 7 to 8 pm as a car-hailing service driver.
It's only because selling durian on the streets isn't respectable, or else he would've considered reviving a tricycle to sell durians for an hour daily.
His wife is at home taking care of their child, so spending an hour as a car-hailing driver is quite nice.
One must not forget their roots.
After all, he hasn't hesitated to do such work before; it's just that now he's wealthy and no longer needs to do these anymore.
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