Chapter 222: Chapter 222: Exploiting the Masses, for Fun and Profit!!
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Unemployment in Kumogakure was rising, a situation far more terrifying than the Co-Prosperity Sphere's resource distribution.
As long as ninja were employed, there was hope. The money distributed would eventually—trickle down. But rising unemployment—that meant there was no hope.
Villagers' cash could have been used on these lower-class, ordinary ninja.
Unemployment meant that ninja had nothing to do but waste time, becoming apathetic.
They didn't know what to do, had no goals. And as their supply of ninja tools dwindled, their muscle-enhancing supplements ran out, and the money in their wallets diminished—their expenses increased, and they remained stagnant, with no room for advancement.
And then they saw those ninja who were born a few years earlier, who'd benefited from the ninja world's—boom times, easily receiving commissions from the Raikage Tower, or securing positions in the Military Police Force or the Raikage Tower, enjoying paid leave.
Every day, they could only lie at home, indulging in the illusions of magazines, reading about the lives of people in the Land of Fire in [Iki] and [The Forest Reader]; enjoying the—stimulating content of [The Path of Shinobi] and [Make-Out Paradise]—gradually losing their fighting spirit, energy, and patience.
On one hand, there was the abundance of gold in Iki and The Forest Reader and the Dilemma of not being able to receive commissions in their own village.
On the other hand, there was the harem ninja life in The Path of Shinobi, while in Kumogakure, fairies were rampant, demanding sky-high bride prices from ninja who could not receive commissions. They couldn't get married, and the marriage rate plummeted…
For a village aspiring to stability, this was a dangerous situation.
It wouldn't be surprising if, one day, a muscle-bound ninja with a yellow headband appeared, holding a bowl of explosive tag water, and approached a struggling ninja, saying, "Everything you desire is hidden within the Raikage Tower. I'll take you there to claim it!"
And then, Kumogakure would completely explode!
Not involving territorial divisions, not involving factional disputes, but the purest struggle from the bottom up!
The problems of Kumogakure were urgent, and they were no longer problems that Kumogakure itself could solve.
The village's economy was in trouble, and it was not just the village's own problem, but more of a problem of the entire Land of Lightning.
The problem was not just with the company, but with the entire market environment.
The solution to this problem was not without its options.
Either, launch a ninja war, consume a batch of Genin fodder, and then blast open the gates of the Land of Fire, formulate a series of policies beneficial to oneself, and things would slowly get better.
The other way was to see where Konoha got so much money, not only to make its own economy flourish, but also to have the spare capacity to draw a circle on the map and catalyze a large-scale ninja village complex out of thin air.
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Seeing that this thorn had also calmed down, Gojo Kaigetsu began to slowly explain his money-making plan: "Where there are people, there are also businesses. Konoha intends to use this as a starting point to develop the wealth of the Fire Games."
"There are four main avenues of revenue," he explained.
"First, we can let specialized personnel film the entire process of the Fire Games and hand it over to the radio stations of various countries for broadcasting. This is called broadcasting rights. Selling the broadcasting rights will be one of the most important sources of income for the Fire Games. There are hundreds of millions of people in the entire ninja world, all of whom will become potential customers of the Fire Games."
"Second, advertising sponsorship will also be an important source of income for the Fire Games. The Fire Games have a huge audience and brand effect. In that venue in Otogakure, which can accommodate more than 100,000 people, I have reserved a large number of advertising spaces for interested 'sponsors.' As long as they are willing to invest, everything can be discussed—the floor of the venue, the railings, the clothing worn by the participants—these can all be printed with their logos."
"If a ninja tool shop wants to expand its business to the entire ninja world, it will take the initiative to contract all the ninja tool consumption during the entire Chūnin Exam. If a clothing company wants to sell its clothes to the entire ninja world, it will take the initiative to provide uniforms for the Genin participating in the Fire Games. If a printing factory wants to make a name for itself, it will take the initiative to contract all the paper used during the entire Fire Games…"
Gojo Kaigetsu gave some examples, and then continued:
"Third, ticket sales. Ticket sales can also become another important source of income for the Fire Games. The closer to the competition site, the better the view and the better the service, the higher the price. Launch VIP exclusive tickets. The farther away from the site, the lower the price, or even free…"
"Fourth, sell souvenirs, mascots, and clothing of the ninja who perform well in the Fire Games outside the Fire Games venue—We can publicize that these products will be sold in limited quantities. One day in the future, when peace truly comes, the value of these products will soar. The products produced by the Fire Games will become good gifts for many people to collect and give."
Gojo Kaigetsu presented these revenue streams with practiced ease.
Of course, what was revealed to the envoys of the Four Nations' Daimyos was only the most conventional sources of income, the tip of the iceberg of the Fire Games. It was what Gojo Kaigetsu planned to give up from the beginning, the necessary expenditure to tie the Four Nations' Daimyos to the Fire Games' community of interest.
The Daimyos received the money and benefits, but before this benefit fell into their pockets, if you, as ninja, were to cause trouble? Undermine the Daimyo's plan to make money?
Want to stage a coup?! Do you have that cohesiveness in your village?
Except for Iwagakure, which had the Will of Stone, there were not a few ninja who respected the Daimyo more than the Kage.
Gojo Kaigetsu couldn't predict when the next Shinobi World War would erupt, but he was certain it wouldn't happen during the Fire Games, or before the final profits were distributed.
As for the truly lucrative ventures…
The related industries driven by the tourism industry, and—gambling~
The Fire Games were equivalent to a ticket, a ticket to enter the vision of the entire ninja world.
Successfully holding the Fire Games would demonstrate the organizational capabilities, economic strength, and cultural soft power of Konoha and Otogakure, which would help enhance Konoha and Oto's status and positive image in the ninja world.
And those who originally had resistance to Konoha might subconsciously ignore the prefix and only talk about the suffix—Otogakure. And only after truly contacting Oto would they discover that Oto's culture was the culture of fire, the Will of Fire. The flag flying on the Oto Tower was the symbol of Konoha!
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