Chapter 107 Three advertising slogans, stunning the audience
The meeting continues.
Director Luo did not explain Gao Rong's departure.
Although Wang Mo and Liu Zhengwen saw that Deputy Director Gao was missing, they had a tacit understanding and did not ask.
then.
Director Luo asked the question he was most concerned about: "Mr. Wuyan, what you just said is that if we agree to Tang Qinyun as the spokesperson, will you give us a few advertising slogans?"
When he said this, many people on Gao Niu's side rolled their eyes.
As the backbone of the Propaganda Department, they have planned more than 20 advertising slogans for the promotion of high-quality yogurt, and finally determined 5 advertising slogans for large-scale promotion.
"When it comes to advertising, we are the ancestors."
"Wu Yan is just doing his own thing."
"Have Wuyan forgotten what we do?"
Everyone started whispering again.
In fact, Director Luo didn't think Wuyan could come up with any good advertising slogans. He planned to cooperate with Wuyan because he took a fancy to Wuyan's novel integrated publicity method.
The seamless connection between products, spokespersons, songs, and advertisements made his imagination run wild.
Many times, an idea is of infinite value.
So he was just being polite when he asked Wang Mo about the advertisement.
Even at this moment, Liu Zhengwen was staring at Wang Mo with suspicion, thinking to himself: What is this kid doing again? In front of a group of senior executives of Gao Niu's publicity department, he said that he would give advertising slogans to the other party. Isn't this a show of force in front of Guan Gong?
moment.
Everyone's eyes converged.
Wang Mo smiled mysteriously and said, "Mr. Luo, I have three advertising slogans here. I can give you two for free. If you want the third sentence, you can only pay for it, how about it?"
"no problem!"
Director Luo readily agreed.
At the same time, he thought to himself: If you, Wuyan, can say two advertising slogans that satisfy me, what if I buy the third sentence?
Wang Mo snapped his fingers: "The first sentence is: Sweet and sour is me."
Um?
What?
What?
Everyone was stunned. Isn't this the song title you gave us to use as an advertisement?
Director Luo was also stunned for a moment, but soon his eyes widened with blazing light, and his face was full of surprises. Then he stood up, clapped his hands and exclaimed: "Wonderful, wonderful! How wonderful! I didn't expect to use the title of the song "Sour and Sweet Is Me" as an advertising slogan!"
Following his words, other people in the conference room also came to their senses, and the more they thought about it, the more shocked they became.
"Oh, it's really amazing."
"This song title is used as an advertising slogan. It not only fits our products, but also is consistent with the song title. It even vaguely reflects the cuteness and cuteness of the singer. Why didn't I think of that?"
"The more I think about it, the more wonderful it becomes."
"Oh my god! It's enlightening!"
"It's concise, easy to understand, and perfectly integrated with the product. Oh my god, the song name was thrown in my face. I didn't even think of using it as an advertising slogan. It woke up the dreamer!"
"..."
Wang Mo said: "Mr. Luo, what do you think of this advertising slogan?"
Director Luo bowed deeply to Wang Mo and expressed his gratitude: "Mr. Wuyan, I have learned a lesson. Now, may I ask, where is the second slogan?"
This time.
Everyone in the conference room no longer looked contemptuous, and they were all waiting for Wang Mo's words with mixed emotions.
Wang Mo smiled: "Actually, the second slogan is still related to the song title."
Or is it related to the song title?
Everyone looked at each other.
Some people even started brainstorming to see if they could deduce the second slogan Wang Mo said.
But after much deliberation, no one has come up with a better advertising slogan than "Sour and sweet is me".
Wang Mo wasn't about to sell it off, and said straightforwardly: "The second slogan is: I decide the sweet and sour."
Change "It's me" to "I make the decision".
A simple modification can give users a strong sense of being the owner.
When I buy this drink, I have the final say.
I like this drink, I can make the decision.
After Director Luo heard Wang Mo's words, he almost instantly became overwhelmed and exclaimed: "Okay! I'm the one who makes the decision. In my opinion, this advertising slogan is even more stunning, more seconds, and more able to impress users than the one just now. Because It puts the user in the most important position and gives the user a sense of involvement!”
As for the others, there were also ripples in their hearts.
The more some people appreciate this advertising slogan, the more interesting it becomes.
Of course, what everyone finds most incredible is that Wu Yan is really so good at writing advertisements, so good that it makes everyone's scalp tingle.
The more this happens, the more interested they are in the wordless third slogan.
Director Luo finally suppressed the excitement in his heart and asked: "Then... where is the third slogan?"
Wang Mo blinked: "The third sentence, you have to pay for it."
Director Luo said without hesitation: "Based on the exquisiteness of the first two sentences of Mr. Wuyan's advertisement, the charge is understandable. Regardless of the quality of the third sentence of the advertisement, I will bid one million to buy it on behalf of the company. Mr. Wuyan, what do you think of this price?" "
A million one-sentence advertising slogans.
Liu Zhengwen couldn't help but be speechless.
Wang Mo gave a thumbs up: "Mr. Luo, please listen carefully. The third slogan is: I want my taste!"
"I want my taste?"
Director Luo chewed on this advertising slogan and combined it with his own products, almost becoming obsessed with it.
After a long time.
He sighed: "Mr. Wuyan, I just learned from my colleagues yesterday that you have outstanding talent in composing. You also proved your ability with a song "Sour and Sweet Is Me". But now It seems that your talent in advertising is not inferior to that of composing music. As professionals in the advertising industry, we can only accept the defeat."
"Mr. Luo, thank you very much."
Wang Mo smiled modestly and said: "When I was writing the song, I had an idea and wondered if the song could be linked with advertising, so I came up with the inspiration for a few advertising slogans."
"Only when you have talent can you have inspiration."
Director Luo sighed, "Mr. Wuyan, I won't say any more. I decided that everything will be according to your wishes. The song will be sung by the little girl Tang Qinyun, and I will also temporarily let her make yogurt. spokesperson, and cooperate with the advertising slogans given to us by Mr. Wuyan to launch a new publicity and promotion of our new product Yoghurt. This is a new publicity attempt for our Gaoniu, and we hope it will have good results."
"I will not disappoint you, Mr. Luo."
Wang Mo responded with a smile.
Director Luo is a decisive person. Now that he has chosen to cooperate with Yunhai Media, he will no longer hesitate.
Next.
He immediately asked relevant colleagues in the company to reach a preliminary cooperation intention with Liu Zhengwen.
For the subsequent contracts, Yunhai Media will send people over to sign them specifically.
In just half an hour, everything was done.
…
Yunhai Media.
In the vocal department, Tang Qinyun, who just celebrated her 19th birthday, was in the audition room, raising her voice over and over again.
In the audition room, she wore a ponytail, a white turtleneck sweater, and a pair of black slim-fitting pants, looking sweet and cute.
Today, she is still a sophomore in Shanghai. She was signed into the company by Yunhai Media because of her good looks and voice. But now she has only sung one or two campus songs and is not well-known in the music world.
However, Tang Qinyun was very content and was able to become a signed singer of Yunhai Media when she was still a student. Her experience has been envied by other students in the school.
So although she has not officially debuted yet, she will come to the audition room to practice her voice whenever she has time.
Opportunities are only reserved for those who work hard.
At this moment, the door of the audition room was pushed open, and Qian Lun, manager of the vocal department, walked in in a hurry: "Xiao Tang, hurry up! Come to my office!"
"Huh? Okay."
Tang Qinyun followed Qian Lun into the office in confusion.
Qian Lun stared at Tang Qinyun, secretly saying that this girl was lucky several times, and then he showed the gentlest smile: "Xiao Tang, let me tell you something, no matter how dazzling you are in the future, you have to remember one thing : The vocal club is your forever home, you know?"
What?
? ? ?
Tang Qinyun was even more confused. She didn't know what Qian Lun meant for a while, but she still said blankly: "Mr. Qian, of course the vocal club is my home."
Qian Lun smiled and said: "That's good. You can't be like some people who forget their origins and stay in the composition department every day to be courteous to certain guys. You really have no conscience... Humph!"
Tang Qinyun became more and more confused.
What happened to the money today?
Taking the wrong medicine?
Or forgot to take your medicine?
Something doesn't look right.
At this moment.
Qian Lun finally got to the point: "It's like this. News came from the composition department just now, saying that Wu Yan wrote a song and appointed you to sing it. Then he also got a big order for you. I have become the spokesperson for Gaoniu’s new product Yogurt. I hope..."
The words have not yet finished.
Tang Qinyun's eyes were widened, and then the girl suddenly let out a scream and jumped three feet high in surprise. Then she bowed to Qian Lun, turned around and rushed towards the composition department.
Never looked back.
Rush out the door.
The office door that Qian Lun finally repaired disappeared again.
"..."
Qian Lun looked at Tang Qinyun, who had lost her soul, and sat there like a sculpture.
I don't know how long it took before he murmured: "Very good, one of my people... ran away again."
If this continues, he feels like he will become a polished commander.