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Fan Yunfan was happy to have successfully persuaded Chen Long, "Big Brother, you did the right thing. If you had taken this advertisement endorsement, your image would have been ruined. And your image is worth way more than fifteen million!"

Then he looked at Xu Yang and Wang Xiaocong and said, "Mr. Xu, Young Master Wang, forgive my bluntness, but your game is nothing but a copy of 'Legend,' a bona fide piece of trash. A game like this really isn't suitable for our Big Brother to endorse. I suggest you go find someone like Zeng Zhiwei who's just in it for a retirement paycheck to be your spokesperson!"

Xu Yang and Wang Xiaocong exchanged a glance.

Truth be told, they had anticipated Chen Long's rejection.

That was also why they hadn't mentioned wanting Chen Long to endorse their game when they arranged the meeting.

Otherwise, Chen Long probably wouldn't even have met with them to discuss the matter.

They were also aware that endorsing such a trashy game would definitely damage Chen Long's image.

In other words, it would greatly diminish his prestige.

Chen Long was an international superstar.

For an international superstar, prestige was extremely important.

Just like how movie stars in the beautiful Hollywood don't often appear in public but rather keep a low profile to create a sense of mystery, making themselves seem prestigious.

That way, when these movie stars have a new film coming out, audiences will go to the cinema to watch it.

Otherwise, if you're in the public eye every day, people will get sick of seeing you, and they won't bother going to the cinema to see you.

Even if they go to the cinema to see your film, they'll have your usual image in mind, and watching your movie will take them out of the experience. What's the point of watching then?

Even when Hollywood movie stars do commercials, they don't make ads for mainstream brands, like McDonald's or KFC, for example.

It's not that these brands don't offer enough money, they offer the same, but these brands aren't prestigious enough. Doing such ads would lower the stars' prestige.

Once prestige is lowered, commercial value drops significantly, which can even affect their future film earnings.

That's why they don't do ads for such brands. If they do, it would be for high-end luxury brands like Vacheron Constantin or Louis Vuitton.

Those kinds of ads wouldn't lower their prestige, but might instead give it a boost.
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Back when the internet wasn't well-developed, Hollywood stars were reluctant to take low-prestige ad jobs in the beautiful country but still wanted to make money, so they'd go abroad to film ridiculous ads to earn cash. That way, they could maintain their prestige and make money at the same time, quite a joyful play.

But now with the internet, ridiculous ads shot in Asia can also be circulated back in the beautiful country, subjecting them to the ridicule of netizens there.

Dou Sen, for instance, once did an advertisement in Huaxia.

The ad made its way onto YouTube and was seen by netizens in the beautiful country, who then ridiculed Dou Sen for being so pathetic as to earn money by doing foolish ads in Huaxia, greatly diminishing his prestige, which turned out to be a losing proposition.

Ordinary movie stars can afford not to care about their cool factor, but as an international superstar, one must care about it.

Cool factor and commercial value are equivalent.

The higher your cool factor, the higher your commercial value.

If you shoot too many silly commercials, it's like Cage making too many bad movies, you just can't raise your fee anymore.

Back when Cage still had some cool factor, he could demand twenty million dollars for a single movie.

But after making too many bad movies, even shouting out for two million dollars, others might not even want him for a movie.

If Chen Long endorsed "Greedy Play Today," his cool factor would definitely plummet, greatly affecting his commercial value, not to mention how long it would take to recover.

Xu Yang said, "Big brother, I know this ad is a bit exaggerated and kind of silly, but we did it on purpose, it's eye-catching, isn't that the effect that advertisements are supposed to achieve? Just like 'Naoki Kin' with the catchphrase 'No gifts for this year's festival, only Naoki Kin'—the ad isn't that great, but it's very catchy, everyone in the country, even kids, know it.

And shooting such ads is easy, you just need to shout a few lines, you don't even need to worry about the locations."

Wang Xiaocong followed up by saying, "Big brother, there's also one more important thing. Endorsing our game, you don't need to worry about any side effects. Like when you endorsed the Da Bahuang learning machine and the shampoo, there were side effects, if the product has issues, people will question you and that affects your image.

But it's different with games, there are no quality issues to worry about. I know you're an international superstar, and your cool factor and commercial value are high, but you don't need to shove away fifteen million just for the sake of what's called cool factor. As Mr. Fan said earlier, our offer is very sincere.

How much is the cool factor worth per pound, after all, making money is the real deal nowadays."

The two took turns persuading, and Chen Long was somewhat tempted.

Yeah, shooting such an ad is both easy and profitable, and though it would decrease a bit of his cool factor, fifteen million was more than enough to compensate for that.

It was enough to buy three sports cars for that disappointing son!

Fan Yunfan noticed Chen Long's interest and quickly said, "Big brother, your new movie is about to start shooting, if you do this ad, it'll be hugely detrimental to the new movie."

This statement dampened Chen Long's temptation, so he could only say regretfully, "You're right, sorry, President Xu, Young Master Wang, I really can't take your ad."

Xu Yang and Wang Xiaocong exchanged glances, with Xu Yang saying, "Big brother, it seems we offered too little money."

Before Chen Long could reply, Fan Yunfan interjected, "Both of you, it's not about how much money is offered. Big brother doesn't need money, having made movies his whole life, he couldn't spend all that money even if he wanted to. Big brother is getting on in years, but he's still working hard making movies. Why?

First, to ensure that the brothers of the Chen Family Crew have food to eat, and second, because of his passion for film, it's definitely not for his own profit!"

Hearing Fan Yunfan's words, Chen Long felt his image soar, and he felt a bit guilty for his previous moment of weakness, responding, "You're right, I'll never spend all my money in this lifetime. I make movies not for the money, but to feed the brothers of the Chen Family Crew, and my love for film. So I'm sorry, President Xu, Young Master Wang, I really can't do your ad."

Everyone likes to show off, and people like Chen Long, who prefer to be surrounded by a crowd when they go out, like it even more.

Now that Fan Yunfan had personally delivered such an opportunity to show off, it would be unreasonable not to seize it.

Xu Yang and Wang Xiaocong looked at each other.

They had anticipated such a situation and had already discussed how to deal with it.

Xu Yang said, "Big brother, can't we just add more money? We really want you to shoot this advertisement."