Chapter 312: Chapter 312: Handling Negative Reviews
"Mr. Li, didn't you say that any situation should be reported to you?"
The customer service manager felt somewhat wronged.
"Now you have an excuse? Two negative reviews count as what, a fart of a situation? Don't we get negative reviews on the e-commerce platform all the time? Is there ever a day without one or two negative reviews?"
Li Changsheng was furious, pointing at the customer service manager and cursing him, with spittle flying everywhere.
Their Changsheng Furniture was one of the top ten furniture companies in the country, with large sales volumes, but only average product quality. It was normal to have negative reviews.
But to sell thousands of orders every day and only have one or two negative reviews was the usual rate.
To those few customers who left a negative review, giving them a fifty-yuan red packet would make them happy beyond measure, thinking they'd struck a great deal.
So truly, one or two negative reviews were insignificant.
It simply couldn't count as a situation.
The customer service manager, scolded to the point of humiliation, left with a long face.
After more than ten minutes, Li Changsheng's cup of tea wasn't even finished when the customer service manager returned.
"If you're here to talk about one or two negative reviews again, go directly to the human resources department and process your resignation!"
Before the customer service manager could speak, Li Changsheng blurted out this sentence.
"Mr. Li, there really is an unusual situation this time. We've got over twenty bad reviews, which already exceeds the total from the past few days," said the customer service manager.
"What! So many bad reviews in such a short time? Let's go to the customer service department!"
Li Changsheng instantly sprang into action.
In online sales, the bigger the shop, the less they fear negative reviews.
Having two or three negative reviews out of thousands of orders was absolutely normal.
But getting over twenty negative reviews in just over ten minutes was abnormal.
It was clear that someone was causing trouble.
Li Changsheng immediately thought that Yang Xin Investment must be behind it.
However, he was a man who had weathered great storms and wasn't panicked.
In times of trouble, it was essential to remain calm. The one thing to avoid was panic.
The more panicked one was, the easier it was to make mistakes, allowing the other party to seize on weaknesses and force one into an even more disadvantageous position.
Soon, Li Changsheng and the customer service manager arrived at the customer service department.
It was a large room with several rows of desks, each row with a dozen computers.
Youthful female employees sat in front of the computers, all with sweet voices.
The customer service manager's office was also in this room, in one corner, separated by glass.
Li Changsheng and the customer service manager entered the customer service manager's office, and Li Changsheng sat down in the manager's chair.
The customer service manager tapped a few keys on the keyboard, and a pie chart immediately appeared on the screen.
"This isn't just over twenty negative reviews, it's over thirty now."
Li Changsheng's face turned ugly.
The customer service manager had spoken of over twenty just a while ago; during their walk over, the number had increased to over thirty.
The pie chart showed three reasons for the negative reviews.
Reason one was poor quality, accounting for thirty-one.
Reason two was courier delay, accounting for one.
Reason three was installation issues, accounting for one.
The negative reviews for reasons two and three were clearly normal.
Reason one, however, was clearly not normal.
Complaints about poor quality were the toughest kind of negative reviews to encounter.
After all, customers who understand furniture quality are incredibly rare.
Choosing furniture, customers just look at whether it looks good and whether it's sturdy and durable; they don't bother about minor quality issues.
Even if after use they truly found the quality to be poor, very few would bother to leave a negative review just for that; at most, they would just stop buying furniture there.
"How are you planning to deal with this issue?" Li Changsheng looked up and asked the customer service manager.
"Mr. Li, this is somewhat difficult to handle," the customer service manager replied, his face twisted with concern.
"What's so difficult about it? Assure the customer that we'll solve the problem, then get them to leave a positive review in exchange for a fifty-yuan cashback. Isn't that the usual process?" Li Changsheng said angrily.
Suddenly, I realized that this customer service manager is quite incompetent.
Such a simple issue, and they can't even handle it properly.
Once this matter is over, it seems I'll need to seriously consider whether to keep this person as the customer service manager.
"Mr. Li, it's not very clear talking about it here, please follow me to see the customer service staff," the customer service manager said, steeling themselves.
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Upon hearing this, Li Changsheng's heart skipped a beat.
It seemed that the situation wasn't as simple as he had thought.
"Alright, lead the way."
Li Changsheng immediately stood up and followed the customer service manager to a customer service representative's desk.
The customer service manager pointed to the computer screen in front of the staff member and said, "Mr. Li, take a look at this."
Li Changsheng's expression darkened as soon as he saw it.
Typically, when customers complain about poor furniture quality, they only look at the surface, and being able to mention glue issues is already considered knowledgeable.
But this customer insisted that the leather used in the sofa was different from the advertisement, claiming that their leather was not the top-grain French leather as imported.
Their advertisement claimed it was top-grain leather imported from France.
In fact, the leather was imported from France, but it was not top-grain; it was rawhide.
They received the rawhide and processed it at the factory, then claimed it was top-grain imported leather.
In other words, this customer's complaint was too professional.
So professional that only someone who dealt with production would know about it, not a sofa buyer.
Li Changsheng's expression turned sour and after thinking for a moment he said, "Reply to him that our leather is definitely imported from France."
The customer service representative immediately responded as instructed: Our leather is definitely imported from France.
However, as soon as the service rep replied, the customer sent a message back.
It was a picture.
The picture showed their promotional image.
On it was a line of red text: The sofa is made of top-grain leather imported from France! 100% authentic guarantee!
The words "top-grain" and "authentic guarantee" were both bolded and circled.
At that, Li Changsheng's face turned black.
The 100% authentic guarantee is a rule of the e-commerce platform, a pledge made by every online store.
If counterfeit goods are discovered, it would mean a tenfold compensation.
This customer was evidently knowledgeable about the furniture industry and savvy about online shopping.
The message was clear: if the sofa didn't match the advertisement, he'd demand a tenfold compensation.
The sofa cost twenty thousand; tenfold compensation would be two hundred thousand.
Li Changsheng thought for a while and said, "Reply to him that we offer a genuine guarantee, and if he thinks otherwise, he can go ahead and report us!"
By 'report,' he meant not to complain to the company, but to the relevant authorities.
But Li Changsheng wasn't really afraid.
The customer service manager asked, "Mr. Li, could this affect us?"
"Affect my ass!" Li Changsheng scoffed, "If he wants to fuss about it, let him. If he proves his point, the worst I'll do is pay the two hundred thousand. I don't believe he has the energy to go through with it!"
He realized that this person was definitely sent by Yang Xin Investment.
Otherwise, who would leave such a professional negative review?
No worries, if Yang Xin Investment wanted to go for an appraisal, then they should just go ahead.
Spending all that manpower and resources just to get a two hundred thousand compensation.
Anyway, Li Changsheng really didn't care.
To be honest, the tactic Yang Xin Investment was employing was truly low-level.
He had thought at first that the other party would come up with something.
Now it seems that Yang Xin Investment is still too naive.
To declare war over such a thing was downright laughable.
He was going to make Yang Xin Investment a laughingstock in the business world. That would be the time for his counterattack.