How can I justify myself as a Magnate if I don't indulge myself?

This is the charm of capitalist soil...

Gu Heng didn't dwell on it for too long and walked towards the sofa, saying as he moved, "Let's get started then, who's first?"

Zheng Jiayi looked back and exchanged looks with several sales associates, then a tall sales associate stepped forward with two thick magazines in hand and approached slowly, saying, "Hello Mr. Gu, I'm a sales associate from Chanel on Hong Kong Island, and I'm very honored to serve you, Mr. Gu."

There's a bit of ambiguity in this conversation topic...

One asking who's going first...

The other declaring it an honor to provide service...

Feels a bit like the self-introduction of a foot massage technician.

"Chanel? Chanel sells men's clothing?"

Gu Heng had certainly heard of Chanel...

But with a brand name that even sounds a bit effeminate, Gu Heng had always thought they only catered to women...

Upon hearing this, the sales associate quickly explained, "Previously we at Chanel didn't have a men's line, but since the Autumn/Winter collection of 2004, we have launched a few selected Chanel men's designs each season.

And compared to women's wear, we at Chanel place even greater emphasis on the quality of our men's line.

While most Chanel women's clothing is semi-handmade, the men's line is purely handcrafted, with buttons and jewels manually set."

Gu Heng chuckled when he heard this.

It seems Chanel knows how to do business...

Though they know the target clients for luxury brands are mostly women, the real buying power lies with men...

Directly appealing to men on the level of product prestige...

The Chanel sales associate spread open the two magazines in her hands and pushed them towards Gu Heng, "This one on the left is men's clothing launched from 2004 to 2020, and the one on the right includes the men's collections from 2021 to the present."

Gu Heng nodded slightly and first picked up the magazine on his right hand side, crossing his legs and flipping through it.

It looks quite thick...

But actually, it's just a few dozen pages...

A casual flip-through, and you reach the end...

Then Gu Heng set down the magazine in his hands and picked up the other one...

This simple action by Gu Heng sent a shiver through the Chanel sales associate's heart...
Enjoy exclusive chapters from empire

Typically, customers like Gu Heng who demand personal shopping services are very strong in purchasing power...

Particularly staying in the Presidential Suite of the Ritz-Carlton Hotel, a price of tens of thousands of Hong Kong dollars per night, his spending ability is proven.

If this order goes through...

The commission would definitely be hefty, and in places like Hong Kong Island, the commissions for luxury goods sales associates are very high...

Only with outstanding performance in the store could one come here...

Plus, being the first to come out due to the deep collaboration between Ritz-Carlton Hotel and the Chanel brand...

If nothing was sold, aside from becoming a laughing stock among other sales associates in the store, the direct loss would be a substantial commission...

While she was lost in her thoughts, Gu Heng's voice rang out.

"This one is not bad."

Upon hearing this, the Chanel sales associate's eyes suddenly lit up, and she looked in the direction Gu Heng was pointing.

"This is the Spring/Summer trench coat we launched in 2017." Then came a series of introductions...

"Although Chanel may have a name that sounds tender, its clothing is rather robust, much stronger than LV, whose clothes are too dainty, and you could pick through dozens of sets without finding a single decent piece of men's clothing."

"???"

LV's sales associate, hearing Gu Heng's complaint, had several question marks floating over her head...

But she didn't dare to argue with Gu Heng, and could only manage an awkward smile...

"Chanel men's wear aims not for opulence, but for simplicity and elegance, mainly including shirts, accessories, and belts. Therefore, Chanel has always continued its early style. It fully showcases the masculinity of men and gives the impression of an indomitable will. People of any age group will radiate their own unique temperament in Chanel men's wear."

Interrupting the Chanel sales associate's introduction, Gu Heng pointed to the magazine and asked, "Do you have this trench coat in stock?"

"Well... no."

Gu Heng was about to roll his eyes, but the sales associate quickly said, "Although this model has been discontinued, we can offer private customization! We have a Chanel handcraft base here on Hong Kong Island.

The tailors there are of international master level! With rush work, we can tailor this trench coat to fit your measurements in just a few days.

Moreover, our designers can also come up with a design that is uniquely yours based on your measurements, to avoid any chance of outfit duplication."

Private customization?

Hearing the sales associate's words, Gu Heng directly said, "You offer private customization?"

"Of course, we at Chanel accept any customer's private customizations, of course...

The price for private customization will be higher..."

Gu Heng understood this pricing policy.

You get what you pay for.

Gu Heng then turned to the other sales associates and asked, "Can you guys also take private orders?"

Several people eagerly responded all at once.

Though the voices were somewhat cluttered, Gu Heng could clearly make out the responses.

And that was that they could.

...

Just a few days ago, Gu Heng had spent over two hundred thousand at LV buying several outfits and handbags for Gu Xinran.

They had also given him a junior VIP status, which required an annual spend of four hundred thousand to obtain...

At that time, they swore to him that only with an annual spend of over a million to become a VIC could he enjoy special privileges like personal shopping services and private customization...

Now here on Hong Kong Island, with the same brand...

I haven't spent a penny yet, and they're already telling me I can have custom work done...

Even if it's differential treatment, isn't the gap a bit too big?