host must win

Chapter 753 Yin Jun Battle (4)



Chapter 753 The Battle for Yin Jun ([-])
Finally, Wunan McLaughlin said: "As the best football player in the world today, according to the current market research, Yin Jun not only has amazing popularity in China, but also in Japan, South Korea and Southeast Asia in Asia. They also have very high popularity and influence, and even have a very high degree of attention in Europe and the United States, which shows amazing market value and potential. I can even say that Yin Jun will be the key to whether we can realize China in the next few years. It is a key factor for the sales target and rapid growth in Asia and Asia. As for whether to fight again, we still need to discuss and decide together.”

Although Wunan McLaughlin did not express his opinion clearly, he clearly told everyone that Yin Jun will become the core weapon for Nike and Adidas to compete for the Asian market.

The success or failure of the Asian market, especially the Chinese market, will undoubtedly determine who will become the No. [-] sports brand in the future, Nike or Adidas.This is no longer a prediction, but a fact.

There is only one Yin Jun, unique, it depends on who has a better chance of getting him, Nike or Adidas.This is also a war without gunpowder!

Mark Parker, who had only been in office for half a year, had a grim expression on his face. He began to realize that this would be a major decision, and it might even affect his position in Nike.

In fact, Mark Parker already had his own ideas in his mind.

………………

According to the latest list of global athletes' income released by the well-known wealth magazine "Forbes", Chinese football player Yin Jun's income in 2006 will be as high as 7500 million US dollars, ranking third among global athletes!
In this list, the highest income is F1 driver Alonso, the Spaniard's income is as high as 1.35 million US dollars.Ranked second is the golf player Woods, nicknamed Tiger Woods annual income of up to 1.11 million US dollars.These two are also the only two athletes in the world who have earned more than [-] million U.S. dollars.

Although there is still a large gap between Yin Jun and these two in terms of income, he can be regarded as the second echelon behind the two in this list, and he is the only candidate for the second echelon, because the fourth behind Yin Jun And No.5, the income is only in the 5000 million US dollars category, respectively, the boxing champion De La Hoya with an annual income of 5300 million US dollars, and the golfer Mickelson with an annual income of 5125 million US dollars.

Of Yin Jun's $7500 million income, only about 25% comes from salary and bonuses, 25% comes from operating income, and the remaining 50% comes from endorsement income.

The endorsement income alone exceeds 3700 million US dollars, even higher than NBA superstars O'Neill, Kobe, James, football player Ronaldinho, and tennis player Federer, which shows the commercial value of Yin Jun.

It is worth mentioning that the reason why Yin Jun only ranks third is because more than half of his endorsement income comes from China, and the value of the RMB is seriously underestimated.

Therefore, in Mark Parker's view, in the case of losing the supernova Messi, Nike wants to challenge Adidas' position as the number one brand in the football field, so as to establish the position of the number one sports brand. The No.1 football player in the world wears Nike sneakers.

What he really needs to do is to lobby the company's big bosses who hold opposing opinions to reach a consensus on this matter.

………………

When Nike was in action, its competitor Adidas was also not idle.

Although Adidas still insists that it is the number one brand in world football, the management of Adidas has clearly felt the aggressive situation of Nike.Even in terms of market share, they are already in danger of being overtaken by Nike.

Under such circumstances, in order to keep their position, Adidas is eager to surpass Nike.

As the most outstanding football player in the past four years, Yin Jun has always been an important target of Adidas.However, in Yin Jun's first round of competition, Nike had the advantage of being the sponsor of Manchester United's jersey. In addition, Adidas did not pay enough attention to Yin Jun at that time, which led Yin Jun to finally sign Nike.

This summer, though, adidas saw an opportunity to right their mistakes.On the one hand, there is only one year left in the shoe sponsorship contract between Yin Jun and Nike, and Nike also made the mistake that Adidas made three years ago; on the other hand, the new owner of Manchester United intends to sell Yin Jun, which gives gave Adidas a chance.

With the help of Adidas, Adidas-sponsored La Liga giants Real Madrid and Premier League local tycoon Chelsea actively made offers to Manchester United, hoping to take this once-in-a-lifetime opportunity to win this talented superstar.

And in the case of the team's offer, whether it is Real Madrid or Chelsea, they can justifiably contact Yin Jun.

………………

When the time entered late July and Yin Jun was recuperating in his hometown, he suddenly received a call from his manager Lu Qi, and then Yin Jun bid farewell to his relatives and flew to the capital.

In a five-star hotel in Beijing, Yin Jun secretly met several guests who came from afar.

In the hotel room, Lu Qi took the initiative to introduce the guests he brought over to Yin Jun: "Xiaojun, let me introduce you. This is Predrag Miatovi, the football affairs director of Real Madrid. Mister Qi."

Following Lu Qi's introduction, Yin Jun immediately stretched out his hand with a smile, shook hands with the upstart Real Madrid in front of him, and said, "Hello, welcome to the capital, Mr. Mijatovic."

"It's great to meet you, Yin. I'm your fan and you did a great job at the World Cup!" Mijatovic said with a smile.

Immediately afterwards, Raiola introduced the Italian with glasses next to Mijatovic. Everyone who is familiar with football is no stranger to him.One of the most prestigious top coaches in world football today, Fabio Capello.

In the player era, Capello was a very successful midfielder who played for the Serie A giants such as Roma, Juventus and AC Milan.After retiring, Capello became one of the most famous football coaches in the world. He has coached many top teams and can be regarded as one of the most successful head coaches in European football.

Capello won four Serie A championships in six years of coaching AC Milan. It is especially worth mentioning that he led the Rossoneri to create a 1991-game unbeaten record in Serie A from 1993 to 58.More than ten years later, this is still the ceiling of the five major leagues.In the Champions League final of the 1993-1994 season, he led AC Milan to defeat Cruyff's Barcelona 4:0. This was the fifth time in the history of AC Milan to win the Champions League.

While coaching Real Madrid, Roma and Juventus, Capello led his team to the league title.

(End of this chapter)


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