NOVEL NEXT Heroes of the Restricted Zone
Chapter 159 The Holiday Is Over (Second Guarantee)
Chapter 159 The holiday is over (guaranteed second update)
Wearing sunglasses, Chen Yingxiong walked off the flight from Chicago to Shanghai. Among a large group of passengers, no one knew that this burly man was the Chinese striker Chen Yingxiong who made his country famous in the Russian Super League.
When he returned to China, he had a feeling of "returning home". He wanted to see if he could be recognized at the airport if he took off his sunglasses...
So he took off his sunglasses decisively.
He waited for a while, no screams, no shouts of excitement, no flashing lights flashed before his eyes.
Nothing at all.
The surrounding crowd bypassed him, although a few people looked at the big man standing in a daze in the passage out of curiosity, but no one recognized him.
Chen Yingxiong curled his lips a little depressed.
Forget it, let's buy a newspaper to see if there is any news about me!
Chen Yingxiong said in his heart, and went to buy a copy of "Sports Weekly".
Holding it in my hand, the first thing I opened was the international football version.
A piece of unremarkable news popped up and caught my eye.
"Liverpool announced the signing of the young central defender Martin Skrtel from Slovakia, who used to be teammates with Chen Yingxiong."
Chen Yingxiong was stunned for a moment, then he reacted, took out his mobile phone, found Skrtel's number, and sent him a text message.
"Run to Liverpool, you have to invite!"
After a while, his cell phone rang.
"Don't worry, I'm waiting for your treat, hero."
Chen Yingxiong let out a hey, but didn't continue to send it.
To be honest, in his heart, he is a little envious of the "senior" in his team and the younger generation in the "Eat, Drink and Play Orchestra".Because he was the first person in the team to go to a wealthy family.
Liverpool is a giant with enough temperament even if the results are not very good.
In any case, it is more famous and has a bigger stage than St. Peter Pozenit.
Since then, Skrtel has stepped onto a bigger stage...
but!
Chen Yingxiong thought of next year's UEFA Cup knockout stage match, and he became energetic.
I also have my stage, and it's...not small!
The phone that Chen Yingxiong had just put down rang again, this time it was Dracula, the agent who arrived earlier.
"Are you out, hero?"
"Ah... soon, soon..."
Chen Yingxiong wasted a little time, probably Dracula was waiting outside and waiting for no one to come out, so he was in a hurry.
He picked up the box again, tucked the newspaper under his armpit, and strode towards the exit.
His journey home will start from Shanghai.
※ ※ ※
The Chinese company that is interested in Chen Yingxiong's endorsement is a functional drink under a beverage group - Pulse.
After a lot of bargaining, the two parties finally negotiated all the details. All Chen Yingxiong has to do is to come to Shanghai to participate in the signing ceremony of Pulse, and then shoot a commercial and a group of photos for the other party to advertise and use in product packaging. superior.
As a football player, signing up for a sports drink is a good idea.The commercial endorsements that Dracula finds for Chen Yingxiong are all closely related to his personal image and career, and there will be no advertisements such as Kaka and Ronaldo's endorsement of Golden Throat Lozenge.
It can be seen that his agent is carefully managing the image of Chen Yingxiong.
Today, when Chinese football is generally weak and its image has fallen into a trough, most Chinese football players have no income from image endorsements—you almost never see product advertisements endorsed by football players on TV or in newspapers, right?
Chen Yingxiong was able to sign a contract with Pulse, not that Pulse took the initiative to find Chen Yingxiong, but Dracula went to Pulse - Pulse has not realized that they can cooperate with players like Chen Yingxiong. When it comes to football players, everyone Habitual aversion.
However, Pulse only made up its mind to cooperate after seeing Chen Yingxiong's popularity. After all, almost every weekend, you can see Chen Yingxiong's goal news in the sports news column of CCTV Sports Channel.
Of course, they don't know about Chen Yingxiong's "negative news" in Russia...
This commercial endorsement contract can bring Chen Yingxiong a total income of 300 million yuan for two years, which is not low in terms of domestic sports circles.
So far, Dracula, the agent, has helped Chen Yingxiong win three commercial endorsement contracts. The first one is a one-year endorsement of Clear Men's Shampoo, which is also the most expensive contract, worth 50 euros.The second is ZARA, the number one selling casual clothing brand in Spain, for a period of two years, with a total price of 60 euros, an average of 30 a year.The pulse is the third endorsement, 300 million yuan in two years, which is 30 euros when converted into euros.
Moreover, the signing of Dracula this time also allowed Pulse to invite many well-known domestic media to participate in the report, which greatly enhanced Chen Yingxiong's popularity in China-although the continuous goals made him have a number of fixed fans in China. Fans, but these fans are limited to the football level.Dracula felt that this was far from enough. A sufficiently successful sports star should be able to surpass the sport he is engaged in.Just like David Beckham and Ronaldo, many people who are not fans should be able to hear their names and know their existence.
In the past, Chen Yingxiong's popularity was concentrated in the football circle, which can be known from the fact that his name was only exposed in sports news.
Apart from the news that Chen Yingxiong scored a goal, people lack other ways to understand him.
How can this increase popularity?
When Chen Yingxiong held a bottle of pulsation in his hand and asked the reporters on the scene to take pictures, he smiled very brightly.
Like any teenage idol, with his good looks and vivacious personality, the kind of standards expected of the public, coupled with the fact that he's an athlete with a strong physique, the endorsement of this drink is a natural fit.
Afterwards, the media also helped spread Chen Yingxiong's popularity when they reported the signing.Because... a football player can get a commercial endorsement contract in China... this in itself is a matter of great concern!
"...In the past few years, the image of Chinese football has plummeted, which has also affected those players. How many Chinese professional players have commercial endorsements? At least I haven't seen the reporter... But Chen Yingxiong is so unbearable In the big environment, it has suddenly emerged and got the endorsement of a well-known domestic beverage brand. I think this may inspire many people..."
"Yesterday, Chen Yingxiong, an overseas player who played football in Russia, returned to China to participate in the endorsement signing ceremony of a well-known domestic brand. The person in charge of the brand revealed to reporters that the invitation of Chen Yingxiong to be the endorsement was after careful consideration, and it was definitely not a temporary hype. They think Chen Yingxiong's healthy sports image is very in line with product positioning... Chen Yingxiong has just won the league's top scorer in the Russian League and broke the historical record. His popularity is increasing day by day. I believe that signing him is a very good deal for the company Signing..."
"...Yesterday a beverage brand in our country held a press conference to introduce their new product spokesperson to the public...Many people know the name Chen Yingxiong because of this. This football player currently plays for Zenit St. Petersburg in the Russian Premier League The club, is the team's top scorer... In the just-concluded 2007 season, he scored 27 league goals alone..."
It is not the sports media, but some general newspapers such as daily newspapers and evening papers are introducing Chen Yingxiong to everyone.
It can be seen that Pulse's public relations department has spent a lot of effort in building a good relationship with the media, and there must be a lot of red envelopes.Otherwise, it was just an ordinary signing, how could it attract so many media to give them so many introductions?
For Chen Yingxiong, this is a matter of no harm.He got an endorsement fee, and the media gave him free publicity...
His popularity has skyrocketed in China.
※ ※ ※
After filming TV commercials and print commercials in Shanghai, Chen Yingxiong finally returned to his hometown and met his parents.
It was different from the last time. This time when the parents came to the airport to pick up Chen Yingxiong, they were surrounded by a group of reporters. Most of these reporters were from the local media in Chengdu, and they were here to report on Chen Yingxiong’s return home. things.
Look, just going home, reporters have come to cover and report, Chen Yingxiong's treatment is indeed quite different now.
But this time, he didn't go out to play around like last time.The time is too short, he has to stay at home with his parents.
Reporter interview?Do not have time.
Program announcement?Have you found my agent yet?
At home, Chen Yingxiong once again expressed that he has made a lot of money now, and his parents can open the clothing store from dawn to dusk every day without having to work hard.
But Dad still smiled and said nothing, and did not agree to the request to retire.
Just tell Chen Yingxiong not to worry about the situation at home when he is outside, and just play football well.
During this week, Chen Yingxiong has another task - that is to teach his parents to use the computer to surf the Internet and make video calls with him.
Because my mother misses her son so much that she can no longer satisfy her just by making phone calls.So just use online video calls, not only can you hear the sound, but you can also see the picture.
For a week, Chen Yingxiong finally taught his parents the most basic operations like swallowing dates-turning on and off the phone, opening QQ, and opening the video call request.
type?
It was too late to teach, Chen Yingxiong could only throw a Xinhua dictionary to his parents, and let them practice pinyin typing according to this...
This time, Chen Yingxiong still spent a new year's day at home, and then left to go to BJ to participate in an online video broadcast organized by an online media organization.
After the interview, he should leave China and return to St. Petersburg, Russia.
In China, he came and went in a hurry, without touching the ground.
As he boarded the plane back to St. Petersburg, he yelled at Dracula, his manager, next to him.
"I'm so fucking tired!"
Dracula smiled.
"It's just the beginning, hero. You're not a world-class star right now. By then...you'll have a shorter vacation."
Chen Yingxiong thought about it. "Okay, then I'll just count how much money I make every day, and I'll feel balanced!"
※ ※ ※
PS, I know that everyone doesn't like to read excessive chapters, so let's let it pass quickly this holiday without nutrition!
In the previous chapter, Chen Yingxiong was still cheering - the holiday has begun! !
In this chapter, I lowered my head and looked bitter: the holiday is over...
In order to satisfy everyone's desires, Chen Yingxiong's vacation has been compressed to the point where there are only two chapters left. For his hard work, let's reward some monthly tickets!
(End of this chapter)
Wearing sunglasses, Chen Yingxiong walked off the flight from Chicago to Shanghai. Among a large group of passengers, no one knew that this burly man was the Chinese striker Chen Yingxiong who made his country famous in the Russian Super League.
When he returned to China, he had a feeling of "returning home". He wanted to see if he could be recognized at the airport if he took off his sunglasses...
So he took off his sunglasses decisively.
He waited for a while, no screams, no shouts of excitement, no flashing lights flashed before his eyes.
Nothing at all.
The surrounding crowd bypassed him, although a few people looked at the big man standing in a daze in the passage out of curiosity, but no one recognized him.
Chen Yingxiong curled his lips a little depressed.
Forget it, let's buy a newspaper to see if there is any news about me!
Chen Yingxiong said in his heart, and went to buy a copy of "Sports Weekly".
Holding it in my hand, the first thing I opened was the international football version.
A piece of unremarkable news popped up and caught my eye.
"Liverpool announced the signing of the young central defender Martin Skrtel from Slovakia, who used to be teammates with Chen Yingxiong."
Chen Yingxiong was stunned for a moment, then he reacted, took out his mobile phone, found Skrtel's number, and sent him a text message.
"Run to Liverpool, you have to invite!"
After a while, his cell phone rang.
"Don't worry, I'm waiting for your treat, hero."
Chen Yingxiong let out a hey, but didn't continue to send it.
To be honest, in his heart, he is a little envious of the "senior" in his team and the younger generation in the "Eat, Drink and Play Orchestra".Because he was the first person in the team to go to a wealthy family.
Liverpool is a giant with enough temperament even if the results are not very good.
In any case, it is more famous and has a bigger stage than St. Peter Pozenit.
Since then, Skrtel has stepped onto a bigger stage...
but!
Chen Yingxiong thought of next year's UEFA Cup knockout stage match, and he became energetic.
I also have my stage, and it's...not small!
The phone that Chen Yingxiong had just put down rang again, this time it was Dracula, the agent who arrived earlier.
"Are you out, hero?"
"Ah... soon, soon..."
Chen Yingxiong wasted a little time, probably Dracula was waiting outside and waiting for no one to come out, so he was in a hurry.
He picked up the box again, tucked the newspaper under his armpit, and strode towards the exit.
His journey home will start from Shanghai.
※ ※ ※
The Chinese company that is interested in Chen Yingxiong's endorsement is a functional drink under a beverage group - Pulse.
After a lot of bargaining, the two parties finally negotiated all the details. All Chen Yingxiong has to do is to come to Shanghai to participate in the signing ceremony of Pulse, and then shoot a commercial and a group of photos for the other party to advertise and use in product packaging. superior.
As a football player, signing up for a sports drink is a good idea.The commercial endorsements that Dracula finds for Chen Yingxiong are all closely related to his personal image and career, and there will be no advertisements such as Kaka and Ronaldo's endorsement of Golden Throat Lozenge.
It can be seen that his agent is carefully managing the image of Chen Yingxiong.
Today, when Chinese football is generally weak and its image has fallen into a trough, most Chinese football players have no income from image endorsements—you almost never see product advertisements endorsed by football players on TV or in newspapers, right?
Chen Yingxiong was able to sign a contract with Pulse, not that Pulse took the initiative to find Chen Yingxiong, but Dracula went to Pulse - Pulse has not realized that they can cooperate with players like Chen Yingxiong. When it comes to football players, everyone Habitual aversion.
However, Pulse only made up its mind to cooperate after seeing Chen Yingxiong's popularity. After all, almost every weekend, you can see Chen Yingxiong's goal news in the sports news column of CCTV Sports Channel.
Of course, they don't know about Chen Yingxiong's "negative news" in Russia...
This commercial endorsement contract can bring Chen Yingxiong a total income of 300 million yuan for two years, which is not low in terms of domestic sports circles.
So far, Dracula, the agent, has helped Chen Yingxiong win three commercial endorsement contracts. The first one is a one-year endorsement of Clear Men's Shampoo, which is also the most expensive contract, worth 50 euros.The second is ZARA, the number one selling casual clothing brand in Spain, for a period of two years, with a total price of 60 euros, an average of 30 a year.The pulse is the third endorsement, 300 million yuan in two years, which is 30 euros when converted into euros.
Moreover, the signing of Dracula this time also allowed Pulse to invite many well-known domestic media to participate in the report, which greatly enhanced Chen Yingxiong's popularity in China-although the continuous goals made him have a number of fixed fans in China. Fans, but these fans are limited to the football level.Dracula felt that this was far from enough. A sufficiently successful sports star should be able to surpass the sport he is engaged in.Just like David Beckham and Ronaldo, many people who are not fans should be able to hear their names and know their existence.
In the past, Chen Yingxiong's popularity was concentrated in the football circle, which can be known from the fact that his name was only exposed in sports news.
Apart from the news that Chen Yingxiong scored a goal, people lack other ways to understand him.
How can this increase popularity?
When Chen Yingxiong held a bottle of pulsation in his hand and asked the reporters on the scene to take pictures, he smiled very brightly.
Like any teenage idol, with his good looks and vivacious personality, the kind of standards expected of the public, coupled with the fact that he's an athlete with a strong physique, the endorsement of this drink is a natural fit.
Afterwards, the media also helped spread Chen Yingxiong's popularity when they reported the signing.Because... a football player can get a commercial endorsement contract in China... this in itself is a matter of great concern!
"...In the past few years, the image of Chinese football has plummeted, which has also affected those players. How many Chinese professional players have commercial endorsements? At least I haven't seen the reporter... But Chen Yingxiong is so unbearable In the big environment, it has suddenly emerged and got the endorsement of a well-known domestic beverage brand. I think this may inspire many people..."
"Yesterday, Chen Yingxiong, an overseas player who played football in Russia, returned to China to participate in the endorsement signing ceremony of a well-known domestic brand. The person in charge of the brand revealed to reporters that the invitation of Chen Yingxiong to be the endorsement was after careful consideration, and it was definitely not a temporary hype. They think Chen Yingxiong's healthy sports image is very in line with product positioning... Chen Yingxiong has just won the league's top scorer in the Russian League and broke the historical record. His popularity is increasing day by day. I believe that signing him is a very good deal for the company Signing..."
"...Yesterday a beverage brand in our country held a press conference to introduce their new product spokesperson to the public...Many people know the name Chen Yingxiong because of this. This football player currently plays for Zenit St. Petersburg in the Russian Premier League The club, is the team's top scorer... In the just-concluded 2007 season, he scored 27 league goals alone..."
It is not the sports media, but some general newspapers such as daily newspapers and evening papers are introducing Chen Yingxiong to everyone.
It can be seen that Pulse's public relations department has spent a lot of effort in building a good relationship with the media, and there must be a lot of red envelopes.Otherwise, it was just an ordinary signing, how could it attract so many media to give them so many introductions?
For Chen Yingxiong, this is a matter of no harm.He got an endorsement fee, and the media gave him free publicity...
His popularity has skyrocketed in China.
※ ※ ※
After filming TV commercials and print commercials in Shanghai, Chen Yingxiong finally returned to his hometown and met his parents.
It was different from the last time. This time when the parents came to the airport to pick up Chen Yingxiong, they were surrounded by a group of reporters. Most of these reporters were from the local media in Chengdu, and they were here to report on Chen Yingxiong’s return home. things.
Look, just going home, reporters have come to cover and report, Chen Yingxiong's treatment is indeed quite different now.
But this time, he didn't go out to play around like last time.The time is too short, he has to stay at home with his parents.
Reporter interview?Do not have time.
Program announcement?Have you found my agent yet?
At home, Chen Yingxiong once again expressed that he has made a lot of money now, and his parents can open the clothing store from dawn to dusk every day without having to work hard.
But Dad still smiled and said nothing, and did not agree to the request to retire.
Just tell Chen Yingxiong not to worry about the situation at home when he is outside, and just play football well.
During this week, Chen Yingxiong has another task - that is to teach his parents to use the computer to surf the Internet and make video calls with him.
Because my mother misses her son so much that she can no longer satisfy her just by making phone calls.So just use online video calls, not only can you hear the sound, but you can also see the picture.
For a week, Chen Yingxiong finally taught his parents the most basic operations like swallowing dates-turning on and off the phone, opening QQ, and opening the video call request.
type?
It was too late to teach, Chen Yingxiong could only throw a Xinhua dictionary to his parents, and let them practice pinyin typing according to this...
This time, Chen Yingxiong still spent a new year's day at home, and then left to go to BJ to participate in an online video broadcast organized by an online media organization.
After the interview, he should leave China and return to St. Petersburg, Russia.
In China, he came and went in a hurry, without touching the ground.
As he boarded the plane back to St. Petersburg, he yelled at Dracula, his manager, next to him.
"I'm so fucking tired!"
Dracula smiled.
"It's just the beginning, hero. You're not a world-class star right now. By then...you'll have a shorter vacation."
Chen Yingxiong thought about it. "Okay, then I'll just count how much money I make every day, and I'll feel balanced!"
※ ※ ※
PS, I know that everyone doesn't like to read excessive chapters, so let's let it pass quickly this holiday without nutrition!
In the previous chapter, Chen Yingxiong was still cheering - the holiday has begun! !
In this chapter, I lowered my head and looked bitter: the holiday is over...
In order to satisfy everyone's desires, Chen Yingxiong's vacation has been compressed to the point where there are only two chapters left. For his hard work, let's reward some monthly tickets!
(End of this chapter)
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