Domestic car manufacturing is weak, what does it have to do with our land tanks?

“”Okay, boss, I will promote it vigorously right away!

” Wang Youwei said immediately after hearing this.

Hearing that Lu Yan was going to give further discounts, he was also delighted!

It seems that the delivery volume next month will explode again!

At present , the most popular models of Hongqi are the ordinary models of”Hongqi S9″ and”Hongqi H9″.

The prices are just over one million and more than two million respectively.

Since the large-scale cost reduction construction of the factory, its profit margin has increased by more than 20% compared with the beginning.

Even for a car like”Hongqi S9″.

As the first car released by Hongqi, it is now full of sincerity.

Lu Yan had launched the slogan of”almost no money” for this car at that time.

And now.

After mass production, the gross profit of”Hongqi S9″ has also risen sharply from 10% at the beginning to 30%.

A car can conservatively make a profit of 300,000 Starting.

This is when the car owner does not choose any optional equipment.

If some personalized options are selected, the overall profit will be higher.

Coupled with the subsequent after-sales profit, it can be regarded as a considerable revenue.

So even if someone can get the full subsidy, Hongqi will not lose money.

On the contrary, it can bring better marketing results.

Some people may ask.

This profit increase seems too exaggerated and completely unreal.

But in fact, in the automotive industry chain, it is an extremely reasonable thing.

The specific profit increase of the Hongqi car mainly comes from three aspects.

One is the amortization of production costs.

No matter what large industrial products, as long as the production and sales volume is large enough, the early research and development and equipment costs will inevitably be gradually amortized until it changes from small profits but quick turnover to full profitability.

The second is process improvement.

From the frame to thousands of parts, Hongqi’s entire vehicle has undergone a long period of process improvement, and the overall design has been further optimized, removing some unnecessary parts and components.

Fewer parts can create a better internal structure, and the cost in this regard is naturally reduced.

The last is supply chain integration.

When Hongqi first started making high-end cars, in order to create the best product strength, it selected top products from top suppliers.

For example, the audio system, leather materials, sound insulation materials, etc.

inside the car, these high-end products are impossible for Hongqi to manufacture by itself, so naturally it purchases them from high-end supply chains.

But because the quantity purchased in the early stage was too small, Hongqi’s negotiation level as a small car company was not enough.

For a set of top-notch audio systems, Hongqi purchases a set and installs it in the car, and then invites top foreign tuners to tune it.

Each set may cost eighty or one hundred thousand.

The cost of purchasing a car is only 50,000 or 60,000 yuan, while those luxury car companies only need 50,000 or 60,000 yuan to purchase a set, and the premium is quite large.

Now it is different.

Hongqi has great bargaining power in the entire supply chain, and the purchase volume is also quite large, so when signing the order, the purchase price can be kept low enough, and those suppliers dare not say much.

After all, there are not only one first-class supplier, each of which has its own top products.

Hongqi now occupies the top position in the list of China’s million high-end cars.

If they really change suppliers, they will suffer a great loss.

A typical example is that when Tesla first entered China, it was sold for 300,000 or 400,000 yuan per car.

Later, after only one or two years, the price of the standard version dropped to about 230,000 yuan.

At this price, the gross profit margin can still reach more than 20%.

So.

After Lu Yan made the decision, Yang Dahai was responsible for all matters related to optimizing the negotiations.

The factory’s policy of reducing costs and increasing efficiency was finally implemented quite well, and the gross profit improvement effect was extremely significant.

Cars like the”Hongqi S 9″ can increase their gross profit so much, and Hongqi’s supercar gross profit is even higher, which has exceeded more than 50% of a car.

It can only be said that supercars are worthy of being the models with the highest gross profit in the world.

This is mainly because supercar models have many personalized options.

Although Hongqi is conscientious enough compared to other supercar brands.

But based on market experience, everyone knows.

The group of people who buy supercars are the most personalized and caring audience in the entire auto market.

They are not insensitive to price, but they pay more attention to the difference between appearance and options.

Many supercar owners not only have to choose wheel styles, hood styles, caliper colors, rearview mirrors, seat colors, front seat headrest prints, smoked taillights, interior decoration dials, customized color car keys, etc….

Even Lu Yan was a little surprised.

Let me make a statement first.

They, Hongqi, never provide mandatory options.

It is even more impossible for a store to bully customers and not let you buy a car if you don’t choose the options.

Lu Yan hates this behavior the most, and prohibits all direct sales stores under Hongqi from doing this.

Once someone complains, the store manager and marketing department will be held accountable.

But the facts prove it.

Even if there are no mandatory options, the rich people who buy supercars cannot restrain their strong desire to choose options.

(To read exciting novels, go to Faloo Novel Network!

) It is a common case that a supercar with a price of just over 2 million yuan is sold for 3 or 4 million yuan.

……

Hongqi has just announced a series of preferential policies.

It immediately caused a big shock!! []

Various car reviewers immediately posted videos and spontaneously began to spread Hongqi.

They are not fans of Hongqi, but simply because now as long as you post a video related to Hongqi, the viewing traffic of the short video is very large.

These car reviewers can’t wait to post a Hongqi-related video every day.

Some car reviewers even transformed themselves into”Hongqi exclusive car reviewers” some time ago, specializing in studying Hongqi’s various models and national sales.

This kind of exclusive car reviewer of a certain car company is generally known as”koc”（KOC(Key opinion consumers).

Generally speaking, domestic”kocs” are created by manufacturers’ spontaneous recharges. After all, as an”exclusive koc”, it is difficult for you to talk about other manufacturers’ cars. It is considered to be a spontaneous abandonment of other car viewing groups, so manufacturers will give recharges and various gifts, which is also a common”semi-support” behavior.

These”kocs” not only buy Hongqi cars, but also act as car reviewers, specializing in evaluating and analyzing Hongqi’s various models. They will also serve as”Hongqi owners” to share more in-depth Hongqi car experience, which is more detailed than ordinary car review videos and can attract a deeper group of car owners and fans.

However.

Unlike other”kocs”, the Internet celebrity”koc” that appeared in the Hongqi market has no connection with the Hongqi product department and marketing department. It is a real”high-quality tap water” that has developed into an exclusive Internet celebrity car owner on Hongqi’s side.

“Good news, big news!! Following the successful ignition of the Hongqi rocket engine the day before yesterday, Hongqi models publicly announced price cuts for the first time, with the highest discount reaching 50,000 yuan! Car owners who are preparing to buy Hongqi S9 are blessed!”

Yu Nan was originally a small transparent car reviewer. He was almost unable to survive in the current automotive circle Internet celebrity market.

But after buying a”Hongqi S9″ and sharing his car experience, he actually gained tens of thousands of fans in a wave of traffic. He seized this opportunity and transformed himself into Hongqi’s exclusive”koc”, vigorously promoting Hongqi, and now he is doing very well.

Directly start Douyin live broadcast.

Yu Nan said excitedly:

“I don’t know if it’s because Hongqi’s rocket development has been going smoothly recently, but Mr. Lu was so happy that he actually announced the latest discount for the whole vehicle. Former Hongqi car owners can get a discount of 150,000 yuan for repurchase, and military medical personnel can get a discount of 50,000 yuan!!”

The number of people in the live broadcast room also skyrocketed.

They were attracted by the (good) title of Hongqi’s crazy price reduction of 150,000!

These days, many new car owners are most worried about not getting into a car accident after buying a car, but being afraid of”car companies cutting prices and backstabbing”!

No one’s money comes from the wind.

Some car companies will reduce the price by 20,000 or 30,000 yuan just after you buy a car within two months.

For many people who spend 100,000 or 200,000 yuan to buy a car, it is very uncomfortable.

The key is that they can’t find a place to argue.

Although Hongqi’s cars are all over one million, the discount is really amazing!

Many Hongqi car owners thought they were going to be”backstabbed” and were about to complain.

Only then did they see that it was the former Hongqi car owners and”military medical staff” who had such a big discount. They were relieved!

If the price was reduced by 150,000 yuan for no reason, they would definitely be dissatisfied in their hearts.

But now, they are very stable in their hearts.

Because Hongqi benefits old car owners, this is as it should be. The proportion of former Hongqi car owners is not too high.

In addition

“The special subsidy for”military medical care” is even more unquestionable!!

50,000 yuan – even if it is 50,000 yuan more, I have absolutely no objection!!.