Chapter 156
Zero Two’s Popularity
〈Earth phone, out of stock in the US〉
〈New York Iseong Electronics store, long line from two days ago to buy Earth phone〉
〈Earth phone with a premium of over $2,000〉
The release of the Earth phone was showing signs of leading the way.
Two days later, Lee Sung Electronics presented 100 signature phones each of Black Red and BTR.
The representative of the US corporation personally brought a mobile phone to the company along with the employees.
―Kim Shin: The cell phone you sent as a gift has arrived. I will write well in the future.
―Vice Chairman Seon Jae-yong: Yes. If you need AS, you can always call the representative of the US corporation.
There were a lot of silly jokes.
To the extent that I wonder how members of the opposite sex group would react to Seon Jae-yong’s joke.
“Myungwoo, Eddie. This is Earth Pawn.”
“Wow!”
“This really is the best gift of the year.”
It turns out that 100 Earth phones were enclosed with photos and autographs of each Black Red member.
“Ohhhh. It is a personal picture.”
“It’s really hard to find.”
It is said that this photo is sent only to those who have been active in the fan club for more than 2 years in Black Red and have raised their ratings diligently.
It seemed that he sent it considering his relationship with Lee Sung-electronics.
‘Anyway, Black Red belongs to Dream Art Rainbow.’
I changed my SIM to Earth phone.
Anyway, since it’s a cell phone that I received as a gift, I’ll have to show you how to use it myself.
And the Internet news that evening.
〈CEO Shin Kim is also an Earth phone user〉
〈CEO Shin Kim looking at Earth phone at a hamburger store〉
〈CEO Shin Kim’s phone is Black Red’s Pink Jennifer version of Earth Phone〉
The news was huge, mainly in the US, but also in Asian and European media.
Internet-specialized news outlets say yes, but the Wall Street Journal, the New York Times, Le Monde, and the Guardian.
I never thought that even these media outlets would be interested in replacing my cell phone.
* * *
〈Lee Sung Electronics, Earth phone launched in Europe〉
〈Earth phone launch event in India〉
〈Lee Sung Electronics, Earth phone fan party held〉
〈Earth phone pre-orders sold out in 5 seconds in France〉
The public’s reaction to the Earth phone was so hot that even I, the representative of Earth Resources, was embarrassed by Lee Seong-electronics, the manufacturer.
〈Zero Two Challenge for Earth Phones〉
〈K-Idol’s dreamy Zero Two stage unfolds〉
〈Who is the final survivor of 100 idols?〉
<trot! Black Red also confirmed to participate in the Zero Two Challenge>
Dream Art Rainbow decided to hold a huge event to promote the launch of Earth Phone.
The zero two dance, which started as a meme from a Japanese animation, spread like a trend as streamers danced it.
100 male and female idols will dance Zero Two to commemorate the release of Earth Phone.
Dancing is going to consume a lot of stamina, until the last one can hold on.
“No, what kind of plan… … .”
I was taken aback by the article about mobilizing 100 idols, so I contacted them.
―Kim Shin: I read the article. Idols holding the Zero Two Challenge?
―Vice President Jeong Beom-tae: We are trying to create the best stage. It will be broadcast live on Earth Channel.
―Kim Shin: Live broadcast?
―Vice President Jeong Beom-tae: Yes. A Japanese broadcasting station has already contacted me saying they will buy broadcasting videos at a high price.
I was already quite prepared for the Zero Two Challenge.
It was a job worthy of Vice President Jeong Beom-tae, armed with overtime spirit and loyalty.
―Kim Shin: Didn’t you force your celebrities to participate in promoting Earth Phone?
―Vice President Jeong Beom-tae: Absolutely not. The company came up with an idea, but the idols said they participated voluntarily.
―Kim Shin: Are you really willing?
―Vice President Jung Beom-tae: I think it is an opportunity to make my name known to the world by broadcasting live on Earth Channel.
―Vice President Jeong Beom-tae: There are many children who miss the stage that was stopped due to corona.
All actively participated.
―Kim Shin: It might be sadistic to hold out for a long time while dancing.
―Vice President Jeong Beom-tae: It was a concept to show effort and passion… … . Companies will also participate and donate. I didn’t know that the representative would be uncomfortable. I thought briefly. I’ll try to cancel it.
―Kim Shin: It was even covered in an article, would there be any problem if I canceled it now?
―Vice President Jeong Beom-tae: I will directly apologize and explain to reporters and idols. I will attribute all cancellations to my fault.
-Kim Shin: Wait a minute. I’m thinking about it too.
A work that a Korean company has been working hard on.
Before making the decision to cancel, I talked to Myungwoo Oh and Eddy.
“Did you know that Korea is holding a Zero Two Challenge to commemorate the launch of Earth Phone?”
“yes. know!”
“I know.”
Of course Oh Myung-woo and Eddie knew about it because they watched the news.
“It heals the mind and soul ravaged by Corona with zero two. Isn’t this the spirit of K-pop?”
“The person who decided to host the Zero Two Challenge is a brilliant revolutionary. I should give you a really big prize. It will be the best stage.”
“… … .”
Listening to the story of the two, it is said that the Zero Two Challenge became a hot topic in various communities and even on the darknet they met.
The best K-pop idols.
It would be rare for them to have a chance to show their dreams and passion while dancing Zero Two together.
After talking with the two, I took out my phone.
―Kim Shin: Go ahead with the Zero Two Challenge.
* * *
With the release of the Earth Phone, the work of Earth Resources increased.
Actively improved the user experience of the earth channel to suit mobile devices.
Oh Myung-woo worked with the designers, and it was full of energy as the Zero Two Challenge date approached.
“I have a request from the design team.”
“yes?”
“There are a lot of people who use Channel 7 like a social network.”
There were quite a few people who posted their daily lives on their channels and shared them with their friends.
It was a desirable thing for the popularization of Earth Channel.
“There is a proposal to add a bunch of easy-to-use features like a real SNS.”
“okay?”
“It is not difficult to write or upload pictures or videos. I think the mobile UI will be chosen beautifully, so that it can be used more freely on the desktop.”
There was a famous quote from Sir Alex Ferguson, who has been the manager of Manchester United since 1986.
[SNS is a waste of life]
In fact, there were many people who lost a lot or had their lives twisted because of SNS.
Nevertheless, Facebook’s subscribers reached 2.8 billion, and many people expressed themselves through social media.
In particular, as the number of subscribers to Earth Channel in Greater China soared, their demands came flooding in.
-SNS.
―We want to. free social media.
―I want to do other social media other than Weibo.
―Please make it on Earth Channel!
Chinese people were afraid to use social media.
This is because if you upload a video or article that is offensive to the government, you will be severely punished.
Most of overseas SNS was blocked and could not be used freely.
The Earth channel was doing business by digging into that niche, and there were quite a few videos uploaded by Chinese people.
Officially, they were from Hong Kong, Canada, or Australia.
“Even though our company started with OTT, we need to support subscribers if they want to.”
I decided to open Earth SNS after working on it this month.
When I started my business with Source Coin, no one would have known that I would come this far in a year.
‘Is there a need to examine the root of the company? If I add this and that, I’ll be able to do anything.’
I thought it was very important to create things that the public could be happy even if it wasn’t for the Corona era.
Then, I had a sudden thought.
“How about making a messenger while making social media?”
In the Internet business, he was already an octopus foot who didn’t know how many legs he had.
While adding SNS to the business area, I wondered if it would matter if it was expanded to messenger.
If it fails, the developers have wasted their time, but it’s only been a year since the company started.
I think it’s better to try this and that and fail.
Of course, I also believed in the 600 million subscribers now.
Oh Myung-wu carefully considered my proposal.
“Messenger? Hmm… … . Messengers are also used by many people. Even if I am the only one, I use KakaoTalk when connecting with my family in Korea, Line with Japanese friends, Facebook Messenger in the US, and WhatsApp in Europe.”
In real life, Oh Myeong-woo only goes back and forth between his home, office, and hamburger shop, but in the Internet world, he was a true free man.
To the extent that it surpasses the network of journalists.
“social networking service. It’s like the messenger function is connected here. God, it would be fun to develop it according to your opinion.”
Large-scale reorganization and functional expansion of the Earth Channel application and Internet homepage.
I was very excited about doing something new.
* * *
Late at night, employees waited at the company without leaving work.
Programmers often worked overtime for work.
But today was a special day.
〈Zero Two Challenge Stage, starts at 2:00 PM Korean time〉
In San Francisco, it starts at 10 p.m.
The staff cafeteria was empty today.
“Isn’t everyone eating?”
“yes. The national rule is to wait for the performance while eating hamburgers, pizza, and chicken.”
“… … .”
The company culture at Earth Resources was hard to fathom.
Most of the shopping mall divisions are hectic workaholics, and office workers feel like sophisticated elites.
The employees who work in the coin division are from Wall Street, and there are many financiers in suits.
Programmers had their own virtue culture.
9:50 in the evening.
Oh Myung-woo, Eddy, and Lee Jong-yeop gathered in the representative office.
A 110-inch micro LED TV released by Lee Sung Electronics in the representative room.
Televisions costing over $150,000 ran the Earth Channel application.
“Jong-yeop. Let’s access the Dream Art Rainbow channel.”
“Yes. CEO.”
I searched and entered Dream Art Rainbow’s channel. And I was surprised at the current viewership.
“How many people are watching the live broadcast?”
It was a unit where the numbers could not be seen at a glance.
“CEO. 110.6 million people.”
“… … .”
Over 100 million people watching the Zero Two Challenge worldwide?
male and female idols.
100 idol groups that I have known since I was in Korea lined up on stage one after another.
“Let’s start the zero-two of dreams and passion!”
The presenter started talking and Zero Two music started playing.
Idols dressed in fancy stage costumes start dancing Zero Two in unison.
Dum-chit-dum-chit.
Oh Myung-woo and Eddy opened their mouths without realizing it and rode the rhythm with their shoulders.
and… … .
KakaoTalk!
KakaoTalk!
KakaoTalk!
―Jo Soo-ah: I went to Gangneung for work today.
―Sooah Jo: It feels like the corona atmosphere is gradually easing as vaccines are introduced in Korea.
―Jo Soo-ah: What is your brother doing? did you get off work?
A call from my girlfriend in Korea.
It’s hard to see them often because they’re far away, but that’s why we talked on KakaoTalk or on the phone every day.
‘This… … .’
The 110-inch TV shows the idols’ Zero Two.
The idols were dancing with their hands on their heads and bouncing their pelvis.
―Kim Shin: I have a lot of work at the company.
―Kim Shin: Earth Resources is trying to start a new business.
―Kim Shin: I am working overtime because of overdue work. ㅠㅠ