China Entertainment 1997

Beijing, Zhuoyue Video Store

At 8:30 in the morning, Lao Xu leisurely came to the store, opened a bottle of Arctic Ocean, and picked out a disc from the counter.

After a while, Ren Xianqi's distinctive voice sounded from the speakers in the store.

"You are always too soft-hearted, too soft-hearted

Weeping alone until dawn

You love that person without regrets

I know you are not that strong at all..."

Since its release at the end of 1996, the song "Heart Is Too Soft" has become extremely popular.

Now more than halfway through 1997, this song is still at the top of the major music charts, sweeping the streets and alleys across the country over and over again.

Liu Tianwang's "Chinese", Zhang Huimei's "Listen to the Sea", Zhou Huajian's "Friends", Xu Meijing's "Sunshine is always after the storm", Xu Ruyun's "One Man Show" and many other classic songs have also counterattacked and reached the top of the charts, becoming The most popular song of a certain period of time.

But it was never as popular as "Too Soft Hearted", and it often came back soon after being pulled away, and continued to watch the mountains and the small.

Nowadays, Ren Xianqi has been hailed as the new king of Taiwan Province, and his momentum is catching up with the four kings.

While drinking Arctic Ocean, Lao Xu went to the shelf and took inventory of the newly purchased goods in the past two years. He put the best-selling products in a conspicuous place and put the slow-selling products inside.

While I was busy, a young man came into the store, took a few glances at the door, and asked.

"Boss, do you have "Ten Thousand Reasons"?"

""Ten Thousand Reasons", when I think about it, there seems to be one."

Lao Xu was unfamiliar with the name but also somewhat familiar with it. He ran to the counter and looked through the goods list before he remembered what was going on.

He ran to the shelf in the corner, pulled out a few CDs and tapes, and handed them to the young man.

"Is it this one?"

The young man took it, looked at the lyrics on the package, and grinned happily: "This is it. I went to two stores to buy it. How much did it cost."

"The tape costs 5 yuan and the disc costs 8 yuan. Which one do you want?"

"Tape."

After taking the money, Lao Xu looked at the excited young man and asked curiously: "Is this song good?"

"Sounds good!"

The young man nodded vigorously: "It sounds really good. Several people in our unit love to listen to it, and even called the radio station to request it."

"Since they all like to listen to it, why don't you send them a few tapes? It's not expensive, but it allows you to show your face in the workplace. What a bargain."

Old Xu used every opportunity to sell, but the young man couldn't save his face, so he coaxed and deceived him into buying four more tapes.

After excluding the money given to Lan Qi, he made a net profit of 7.5 from these five tapes. As soon as they opened, he had lunch money for today.

“What’s smiling in my mouth is yo yo yo yo, and what’s beautiful in my heart is ooooooooooooooooooooooooooooooooooooooooooooooooooooooooooong…”

Lao Xu hummed a little tune and continued to take inventory happily. During this period, there were two more waves of customers. One wave just didn't buy anything, and the other wave bought two albums of Zhang Huimei.

Around 11 a.m., two more girls came to the store and asked the same questions as the young man before.

"Boss, do you have "Ten Thousand Reasons"?"

"Yes, yes, yes."

With the experience from last time, Lao Xu immediately brought the tape and CD of "Ten Thousand Reasons".

To his surprise, when the two girls saw the album, they first paid attention to the photo of Cao Xuan on the cover.

"Wow, this singer is so handsome."

"Like Andy Lau."

"Who said that, like Dawn."

Lao Xu: "..."

However, the words of the two girls also reminded him that this album with the bonus of a handsome guy has always sold better than an ordinary album. He went back to Lan Qi and asked for a poster to stick outside the door to attract people.

The two girls each bought a CD, chatted and left.

After these two waves of guests, Lao Xu did not dare to underestimate "Ten Thousand Reasons", so he took the initiative to place it in a prominent position, then took a CD and put it into the VCD, and listened to it carefully.

Having opened a video store for several years, Lao Xu can't say how strong his music appreciation is, but he still has a somewhat professional sense of which songs sell well.

After listening to "Ten Thousand Reasons" once, Lao Xu immediately concluded that this song could become a hit.

He calculated the inventory in the store and found that there were ninety-five tapes and twenty-seven CDs, which should be enough. There was no need to contact Lan Qi for delivery.

However, a few days later, when Lao Xu thought about today's decision again, he wanted to slap himself in the face.

………

“Ten 10,000 Reasons tapes.”

A fat man in a high school uniform threw out a yellow-green 50-yuan bill coolly, enjoying the admiring looks of the classmates next to him.

Lao Xu glanced at the banknotes and felt sour in his heart, but he could only tell the truth.

"Sorry, there are not enough ten tapes in the store. We only have the last five. But there are two CDs left, do you want them?"

The little fat man was a little disappointed, but he still wrapped up the remaining tapes and CDs.

After the little fat man and his party left, Lao Xu immediately found the phone number of Lan Qi Company in the phone book and dialed it.

As a result, the other party was still on the call, and it wasn't until the third time that Lan Qi's company was connected.

"Hey, I'm a video store. When will the 300 tapes and 100 CDs I ordered be shipped? I'm out of stock."

"I'm really sorry. Our company is seizing the time to record and ship it to you as soon as possible. Don't worry."

"You talked about being relaxed. Since yesterday, you have been saying that it will be done as soon as possible. I have made several phone calls, but you should give me a sure sign."

Lao Xu's face turned red. He was really angry. It didn't matter if Lan Qi was delayed, he would have lost a lot of money.

In just a few days, all the inventory of "Ten Thousand Reasons" in his store was sold out, making a net profit of 200+, which almost matched his profit for a week.

Moreover, "Ten Thousand Reasons" has become more and more popular in the past two days, and more and more people are buying it. It's time to make a lot of money.

As a result, the record company Lan Qi collapsed and could not supply...

If it weren't for the fear of offending Lan Qi and not getting the goods, Lao Xu would have cursed.

What pig brains, don’t you know how to prepare more goods before selling them?

Lao Xu was not the only one to curse. Many retail store owners who were out of stock also complained and cursed the person who made the decision to stock less stock.

Even Jiang Yue herself, the instigator, has been feeling regret and self-blame the most these days.

She never expected that "10,000 Reasons" would become so popular, let alone that it would become popular so fast.

The day after "Tiantian Music" aired, someone noticed this song.

When "Ten Thousand Reasons" landed on Beijing Radio and was played in multiple time slots, it quickly became a small-scale hit. Many people called Beijing Radio that day to inquire about "Ten Thousand Reasons".

By the next day, the number of calls from CCTV and Beijing Radio regarding on-demand broadcasts of "Ten Thousand Reasons" increased significantly.

Upon seeing this, the relevant person in charge of CCTV directly arranged for "10,000 Reasons" to be launched on CCTV's most famous music channel "The Sound of Music", and it was highly recommended.

Now "10,000 Reasons" has become completely popular, and the on-demand rate has soared.

A music on-demand channel affiliated with Beijing Radio Station played "Ten Thousand Reasons" hundreds of times in two days.

The host almost vomited. In his dreams at night, Cao Xuan sang "If you really need a reason, ten thousand is not enough."

The hit on the radio also quickly boosted the single sales of "10,000 Reasons".

In less than a week, many retail outlets were sold out, and the 25,000 tapes and CDs prepared by Lan Qixian soon hit the bottom.

Jiang Yue hurriedly contacted the factory and worked overtime to burn new tapes and CDs, but the supply still exceeded demand.

And as Han Qi launched "Ten Thousand Reasons" on radio stations in Hebei Province and Jin City, the gap in tapes and compact discs became even bigger.

Jiang Yue was now in both pain and happiness. She was happy to see the money flowing into her pocket, but she was upset that the money could have been more...

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