basketball storm

Chapter 53 Examining Sports Brands
Chen Xinglian and other company personnel got off the plane and directly boarded the special car arranged by CBA.

The reason for this is because the CBA company has announced before that it is looking for jersey and sneaker sponsorship for next season.

All of a sudden, the storm surged, and domestic and foreign brands responded one after another.

It might be surprising that Hook is among them, but the truth is that Hook is really interested in talking about the deal.

You must know that the hooks and three bars are all sports brands that rely on sports for food, and sponsoring sports events is their routine operation.

They will not ignore the CBA just because it is a new league. After all, the CBA is backed by a market with a population of more than one billion.

However, Chen Xinglian naturally had no feelings for them, no matter what the reason was, he would not choose the hook.

One reason is known to posterity.

Another important reason is that Chen Xinglian is more inclined to cultivate domestic sports brands.

In Chen Xinglian's view, the understanding of domestic brands is not bad.

After the incident in later generations, domestic brands seized the opportunity and made a lot of very good shoes, gaining a firm foothold in the market.

Now that Chen Xinglian has traveled through time, there is no reason not to help them. He wants to advance the development of these domestic brands, which is also a kind of mutual assistance. After all, CBA is also in the process of growth.

Pique was selected as the first investigation object, naturally there is also a reason for Chen Xinglian.

You must know that Pique was the first to take the road of signing NBA players and selling star signature shoes. It can be seen that Pique's boss has a vision for development.

Even if it doesn't hold on to the throne, it is still No.1 in the domestic second-tier brand echelon.

And this time Pique's boss is the most active.

He designed the jerseys of each team in advance and waited for Chen Xinglian and others to watch them.

……

Chen Xinglian and others got out of the car and were greeted by Mr. Xu, the official owner of Pique.

Mr. Xu greeted him warmly, took Chen Xinglian's hand and shook it vigorously.

"Mr. Chen, welcome from far away! Welcome from far away! It's so splendid to come to our factory today."

Chen Xinglian has honed in the CBA for a period of time, and he has long learned the politeness among businessmen, who can't praise others.

"Mr. Xu, you are welcome! The Pique brand has always been the leader of our domestic sports brands. I actually planned to visit it a long time ago!
After all, it is also a hometown brand. I haven't come here. I'm sorry, Mr. Xu! "

Chen Xinglian and Mr. Pique were courteous for a while. If someone hadn't interrupted in time, I don't know how long they would have been bragging about each other.

The CBA delegation learned about the visit process in advance, first went to Pique's brand design showroom, then visited the factory production workshop, and finally went to the design department to see Pique's jersey and sneaker design.

As for the cooperation negotiations, we have to wait until Chen Xinglian returns to BJ to make a decision, and the CBA negotiation team will come forward to talk with Pique.

The crowd entered the exhibition hall of the office building directly accompanied by the top management of Peake.

To be honest, judging from the aesthetics of Chen Xinglian's later generations, Huaxia's own brand is still a long way from the design of an international brand.

As far as the understanding of basketball shoes is concerned, they really only know how to design them as high-tops, as if high-top basketball shoes are real basketball shoes.

Designers still have to study!
But it's not easy for Chen Xinglian to talk about them. After all, they are not inside him. How old are you, Chen Xinglian?

"Peaker's design is very good, I think the designer must be very good! Mr. Xu, we must let the designer maintain good communication with the outside world, so that the world can know Peake's excellent design!"

"Mr. Chen, I think so too! Sure enough, Mr. Chen has the same aesthetics as me! Hahaha..."

Mr. Xu didn't pay attention to the meaning of Chen Xinglian's words.

The next step is the factory. From the perspective of future generations, the factories in China are still far behind the world-class level, but it is not unacceptable to Chen Xinglian. As long as the quality is excellent, children can be guaranteed to wear their sneakers to go out to play. There's not much risk of injury.

In the end is the real purpose of Chen Xinglian, which is to design jerseys for CBA!
We must know that good-looking jerseys can affect the audience's favorability for the team and improve the perception of the game.It can become an important source of income for the league and the team.

What did Chen Xinglian think of the national team's jersey? The three letters in the middle of the jersey made him feel awkward.

The best jersey design is the pre-2017 NBA jersey.

Especially the dark version of the away jersey is printed in the minds of countless teenagers.

Zijin Lakers, Celtics Celtics, Blue and White Striped Magic, Red Bulls...

Chen Xinglian actually doesn't believe in the aesthetics of Peak's designer, after all, the showroom just didn't give him a good impression.

The subordinates also held the same opinion, and even wondered if the boss wanted to cooperate with Pique, and whether he needed to intervene in the design of the jersey.

Mr. Xu solemnly took out a thick design album and handed it to everyone in CBA.Chen Xinglian and others also maintained a serious attitude to taste Pique's design.

After a quick look, I found that it was surprisingly good.

It is true, Chen Xinglian is not exaggerating.

Pique designed three versions of the jersey according to the requirements, namely the home jersey, the away jersey and the second away jersey.

As for whether it will be enough, Chen Xinglian doesn't think about it, he just wants to see what the team wears the most.

The most distinctive feature is the away jersey.

For example, the hurricane jersey of Fujian Province has a light blue tone, which symbolizes the color of the sea, with white stripes on both sides, and a big hurricane pattern in the middle logo, and the hurricane pattern is very sharp, not a Q-print style, giving people a strong look. destructive power.

The most distinctive feature is the second away version of the jersey, a single huge light gray hurricane pattern asymmetrically covers a large area on the jersey, and blue is the auxiliary color.

There is also the blue and white striped jersey of the Capital Ducks. A fierce duck is placed in the middle.

Liaodong's black jersey, and Shanghai's dark blue jersey with a fierce shark pattern are almost the same in later generations.

However, there is also a jersey that makes Chen Xinglian feel unique, and that is the jersey of the new team Sichuan Pandas.

The away jersey is based on green, and a Q-version violent panda is placed in the middle of the jersey, which shows the identity of the team, but it does not mean that the team is as docile as ordinary pandas, and can be fierce at critical moments!
After reading the entire album, Chen Xinglian felt that there was nothing wrong with it, and it was much better than he expected.

"Mr. Xu, did you make this yourself?"

Mr. Pique explained: "Yes, Mr. Chen is very satisfied, right! This is a Chinese designer we invited from abroad. He is very young and very talented. Does Mr. Chen want to meet him?"

Chen Xinglian naturally agreed, so he briefly chatted with the designer.

In the evening, Pique hosted a banquet for everyone in the CBA, and Chen Xinglian concluded the day's schedule.

　Today is relatively busy, and there is another chapter that is relatively late.I'm sorry!

　　
　
(End of this chapter)