basketball storm

Chapter 263 CBA New Season Sponsorship Contract



Chapter 263 CBA New Season Sponsorship Contract

Netizens in Huaxia can say hello.Some fans even went directly to the fan forums in the United States to mock Payton's wild words.

Naturally, the confrontation with American fans is indispensable.

But at this time, American netizens are a little bit unreasonable.

[Payton is a badass, he should just retire!Don't be ashamed of coming out, after finishing talking before the game, limit Brother Liu within [-] points, and then? ]
[You pompous bastards, Liu is just a placenta when playing with gloves]
[The Lakers lost the Great Wall! ]
[Kobe Bryant, the second head of the Lakers, did not come, otherwise you will be beaten and called mothers! ]
[The Lakers lost the Great Wall! ]
[This game is just a preseason game, we are not serious]
[The Lakers lost the Great Wall! ]
[Our starting lineup is newly formed and has not adapted yet]
[The Lakers lost the Great Wall! ]
[Hey!Are you a repeater?Only say this sentence? ]
[The Bulls lost the Hurricane, you guys lost us in the World Championships! ]
[......]
[Hey!There is our Argentine player in the Great Wall, Scola!He is our proud son]
[The NBA didn't even sign him? ]
[Argentina should broadcast CBA games]
[expect! ]
[Bulls should speed up trade with Hurricanes, we need Zheng]
[The Bulls have nothing worth trading, I heard that the CBA considers American players as foreign players]
……

It can be said that after this battle, the CBA has become the second league in the world in the eyes of fans all over the world.

CBA is no longer a term for news in their eyes. The CBA official website and electronic stores on the external network are all overwhelmed, and the server almost crashed several times.

Fans outside of Asia are more willing to learn about this league.

And this also helped the CBA consolidate fans in Asia.

However, when Chen Xinglian was happy, news spread that the Rockets beat the South China Tigers 108:81.

This suddenly stunned a group of joyful Huaxia fans.

What the hell!The defending champion lost, and lost so badly.

In this game, Yao Ming, the core of the Rockets, contributed 25 points, 21 rebounds and 10 assists. Francis also scored 31 points.

It can be said that the two broke the South China Tigers' internal and external lines.

In this game, the South China Tigers scored the highest score was Yi Jianlian.

This future fighter scored 27 points and 11 rebounds, which made the South China Tigers not so ugly.

The media in eastern Guangdong pointed their finger at Zhu Fangyu, who only scored 20 points on 7 of 17 shots.

You must know that Zhu Fangyu is the FMVP of the South China Tigers!As the core of the team, this game can be said to be unsatisfactory.In the re-signing of the contract in the summer, Zhu Fangyu signed the team's highest salary of 630 million.

In fact, Zhu Fangyu's performance in this preseason did not meet people's expectations.

Sometimes someone will add to the cake when you are at your best, and when you are in trouble, there will be no shortage of people who will help you.

A gossip newspaper in Yangcheng published a scene of Zhu Fangyu in a nightclub.Big cigars, liquor can be said to have everything.That's no big deal for someone who just landed a big contract, and it's within reach.

There is nothing wrong with being angry with flowers and horses, but when you are most frustrated, then these are weapons used by others to attack you.

All of a sudden, the Internet was full of criticisms against him, and even the South China Tigers were looked down upon. Fans of other clubs gloated at his misfortune, especially the fans of the Great Wall in the capital. This was almost equal to the Great Wall championship.

-

This year's CBA preseason is more than that. In addition to exchanges with the NBA, some teams will also go to Asian countries to compete.

For example, the Wanma team of Zhejiang Province went to Japan to compete with the Fengdian team in the JBL league.

In the end, Fengtian was defeated 91:59.

祝准用7中5的三分球,和8中6的中投拿下了31分。这场疯狂的三分表演惊呆了当地的球迷。

How can something like a three-pointer be used as a conventional weapon?

The Twin Cities Trail Blazers went to Malaysia and played a game with the Malaysian national team.

Not surprisingly, the Blazers beat the Malaysian national team 108:73.

Joe Hood (JR Smith) scored 25 points, during which also presented a wonderful dunk.

On the other hand, Tianfu in Sichuan Province and Kunlun in Xinjiang Province went west, went to West Asia to communicate with local clubs, and also won by big scores.

Mao Jun and Lin An dedicated top-notch individual performances to local fans.

These big victories made Asian fans more aware of the gap between themselves and the CBA, and also made local fans like the CBA even more. The CBA, Asia's No. [-] league, completely blocked the fans' mouths and confirmed their status.

……

With the end of the preseason, the CBA also announced the sponsors for the new season before the regular season.

This is a showcase of the results of the past year and the offseason, with the purpose of proving the potential of the CBA and attracting more investment.

First is the jersey contract. After the CBA and Piccolo signed a one-year jersey contract, both parties are very satisfied.Due to the stability of the jersey style, Chen Xinglian once again chose to renew his contract with Piccolo.

The two parties signed a 2-year 8 million contract.If it was placed in the original time and space, it would be possible to make up the money by selling Piccolo.It can be said that the cooperation with CBA has made Piccolo a lot of money.In the new season, Bic will add a city version of the jersey on the basis of the home jersey, the first away jersey, the second away jersey, and the big game jersey.

To satisfy the fans of football who demand more money without cheating.

In addition, special jerseys will be added according to some special circumstances.

The sponsor of the protective gear and socks is Eucalyptus.Although Eucalyptus was slow, he finally had a bite of hot food. The one-year 1 million contract was considered a joy for everyone.

However, Li Ning did not win the two major sports categories of jerseys and protective gear in this sponsorship, and only got basketball in the end.

As for the players' sneakers, the players still mainly use the two international brands of hooks and Adidas, but Li Ning and Piccolo have also won a lot of big fish, which can be regarded as saving some face for domestic production.

You must know that in the cooperation between these players and brands, CBA will take part of the share. It can be said that the players' sneakers have made CBA a lot of money and become the final winner.

In addition, suppliers have also been found for unremarkable items such as baskets.

And the CBA has added a special supplier this season-beverage supplier.

Gatorade finally won the contract in the pursuit of many brands.In October, Gatorade announced a two-year 6.6 million sponsorship contract with the CBA.

During this period, only Gatorade energy drinks can be drunk during the CBA games, and only towels with the Gatorade logo can be used for towels.

This beverage contract alone accounted for more than one-third of last season's revenue.

But these are not the most important. The largest contract this time is the two-year 13 billion super contract signed by CBA and Huaxia Insurance.

This sponsorship contract stipulates that there must be the logo of Huaxia Insurance in the four corners of the stadium, and the players' jerseys can only have the logo of Huaxia Insurance except Piccolo.

In addition, it also includes other things, such as TV broadcasts, official pause advertisements, sideline billboards and so on.In a word, Huaxia Insurance requires that as long as the fans can see it, it must have the logo of Huaxia Insurance.

Chen Xinglian was naturally satisfied with the request of the sponsor's father. If Huaxia Insurance was willing to pay more, he wouldn't mind having an insurance advertisement on his suit.

The above contracts have brought CBA's annual revenue to nearly 20 billion.

Last season's various receivables added up to only 15 billion, but this season's advertising alone exceeded.

This also made various bigwigs in the business world lament the CBA's money-absorbing.

An elite in the financial circle of Shanghai described CBA in this way, "A company that does not produce any products can earn half of the combined profits of listed companies. This is the cultural industry."

(End of this chapter)


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