NOVEL NEXT Back to 2003
Chapter 060: Chinese website
"Penguin.com cannot display ads, but QQ's news pop-ups can. Each pop-up window advertises 10 yuan."
Qiao Ya shook her head. She was not optimistic about this pop-up window.
"10 yuan for a pop-up ad?"
Tang Qinghua was stunned for a moment, but finally gave it up.
Users hate pop-up windows. The pop-up ads above not only have no advertising effect, but may also have negative effects!
He was about to give up when his head suddenly became hot.
"Qiao Ya, I have a mission for you!"
Tang Qinghua suddenly looked serious: "You should contact Penguin now. Don't talk about pop-up page advertisements. Just ask them if they can make a link at the top of the window. If so, we are willing to rent it. If so, we are willing to rent it for one year...specifically You negotiate the price, and I’ll give you a bottom line: 200 million per month, which must be exclusively occupied, and the content is determined by us.”
"No, 200 million per month?"
Zhao Zhuoyan suddenly became anxious and quickly persuaded: "Tang Qinghua, don't be confused. What kind of advertising is worth 200 million? Besides, even if it is worth this price, where can we get so much money!"
"Isn't that low-interest loan just right? Besides, you don't need to pay it all in one lump sum!"
Tang Qinghua seemed quite excited: "Don't be in a daze, it's settled... Go talk to Penguin!"
"You have to give me a reason, right?"
Zhao Zhuoyan felt so irritated and unhappy: "Forget it, I, the general manager, can't make the decision. I don't even know what you are thinking... Don't you discuss any decision with me?"
"Sister, you will know in the future!"
Tang Qinghua did not explain: "Don't focus on big websites. Our audience is different from theirs. Advertising targets can be targeted at music websites, novel websites, and many forum websites... Think about it carefully!"
He had no way to explain that Penguin didn't have this advertising space yet, but you actually proposed it yourself, and then paid a sky-high price of 200 million per month. Do you believe that the advertising space has such a good effect?
Who would believe it!
"What should we do about the cooperation between 5177 and 17177?"
Sister Zhao couldn't help it and finally asked.
But after asking, she instantly felt that she was a bad person - her dignified general manager had no opinion at all.
"Even if 17177 has huge traffic, they can't cover the sky with one hand."
Tang Qinghua pondered for a long time: "Next, we will be under great pressure, but as long as we continue to optimize the website and provide a good user experience, we will be invincible. 5177 will join forces with the powerful, and we will contact small networks to surround the cities in the countryside. ...There is always a chance to surpass them in the future!”
In fact, there is nothing he can do!
It's clear that two children are fighting, and if you can't win, you call an adult. How can you have fun like this?
I can only wait and wait for the opportunity to appear.
……
When it comes to novel websites before, Tang Qinghua actually has a goal - the Chinese website.
On October 2003, [-], the Chinese website launched the VIP plan, implementing a model where the first chapters are free to read and the later chapters are paid.But at this time, the Chinese website was far from enough in terms of traffic and books, and was only supported by a few books such as Tan Mo Shen Tan.
According to the data in my memory, until March 2004, the income from the VIP model was not enough to maintain normal operations, and it was still burning money.Fortunately, the number of readers is soaring. By June next year, it will rank among the top 3 Chinese websites in terms of traffic, and it has gradually been favored by Shengda and fully acquired.
Even so, the purchase price is only US$200 million, which means the valuation is only 1500 million!
But Tang Qinghua is not sure if he joins the Chinese network, will Shengda still be optimistic about it in the future?If because of my own intervention, Shengda no longer takes over, or directly purchases another book station, then it will be a waste of money!
Without the 2005 million capital injection from Shengda in 70.00, it would not have been able to burn money like crazy, continue to provide many benefits to authors, constantly place advertisements to attract readers, and finally outlast websites such as Sky Eagle and Iron Blood, and finally become respected in the online book world. Occupying nearly [-]% of the market.
Without Shengda, there is no way to rise!
"Damn, why are you so hesitant!"
Tang Qinghua quickly came to his senses: "Go ahead if you have the chance. Even if you fail, there won't be much loss?"
After the communication, he turned on the computer, logged into the Chinese website, and looked for contact information.
This is not difficult. There is the QQ of the webmaster Bao Jianfeng under the website. After adding it, wait for the other party to pass it.
……
Bao Jianfeng didn’t add him that day.
Well, I didn’t add it the next day!
However, the power of the powerful combination of 5177 and 17173 gradually emerged. 5177's data showed explosive growth. Before, the traffic dropped to 320 million, and it broke through the 500 million mark in just three days. Then it surged all the way, and finally stabilized at 550. Around [-].
However, Feiniao.com did not drop, and remained stable at 460 million, a difference of about one-sixth.
Seeing the silence of Feiniao.com,
Zhang Ding breathed a sigh of relief!
As long as it stabilizes and converts 17177's huge potential customers into 5177's VIP customers, Feiniao.com will never be able to turn around again - after all, whether it is financial strength or traffic customers, Feiniao.com is far behind for the time being.
Even if Feiniao.com is looking for someone to invest, the other party will consider its future prospects. Faced with the cooperation between 5177 and 17177, how many people will be optimistic about Feiniao.com?
This confrontation,
5177 is sure to win!
……
Bao Jianfeng, whose real name is Lin Feng, is from Jiangdong.
On the third day, he finally approved Tang Qinghua's friend application.
"Hello, I am Bao Jianfeng, are you the author?"
Bao Jianfeng asked straight to the point. The strangers who usually add him as friends are either authors or readers.
"Hello Mr. Lin, I am Tang Qinghua from Feiniao Game Market. Nice to meet you."
Tang Qinghua took the initiative to introduce himself.
Although Bao Jianfeng is considered an Internet person, he is not familiar with Feiniao Network. After Baidu checked it, he found that it was a game trading website, so he didn't pay much attention... He thought he was a reader!
"Hello……"
Lin Feng responded casually and was ready to ignore it.
"I have learned about the Chinese website, and I feel that it is a very promising website. Both the traffic and registered users are excellent, and the VIP payment model is also very good... But in my opinion, the Chinese website has been too hasty!"
Seeing Lin Feng's perfunctory attitude, Tang Qinghua went straight to the point without hesitation.
"Oh, please give me some advice?"
Lin Feng was not surprised. In reality, he had seen many people using this method of expressing desire before suppressing to attract attention.
"The VIP model has two major constraints: first, the number of VIP users. Second, the number of novel authors."
"It is reported that the traffic has already ranked among the top [-] in the world, which is very good among similar websites. But why is the proportion of such huge traffic converted into VIP members so low?"
"That's because the books are not enough!"
"If there are not enough books, readers will have less desire to top up."
"Only a large number of high-quality books can retain a large number of readers. It is simply impossible to support a website, especially a promising website, by relying only on a few good books."
Tang Qinghua said it bluntly.
"This is indeed a problem-"
Seeing that he was so familiar with online literature, Lin Feng finally faced it seriously: "But now there are many online book sites, such as Fantasy Sword, Sky Eagle, Iron Blood, Under the Banyan Tree... a lot of book sites are looking for authors, why should we pull them in?" come over?"
"It depends on publicity and benefits!"
Tang Qinghua took advantage of his rebirth and talked eloquently: "Provide authors with superior benefits. For example, for any signed work, if a certain number of chapters are updated every month, you can get a guaranteed income of 500-1500 yuan."
"For example, authors who have not signed a contract can also receive corresponding creative rewards as long as they write a certain number of words."
"For example, the category list will be added every month, and VIP works at the top of the list will be given outstanding rewards of 500-5000 yuan..."
"Invite new authors and reward outstanding authors!"
"As long as we publicize these benefits, are we afraid that you won't come?"
Tang Qinghua did not innovate, but only disclosed the subsequent author benefits to Lin Feng in advance.
Guaranteed income?
Creation reward?
List rewards?
These few reminders made Lin Feng feel like he was enlightened, and his eyes suddenly brightened!
If the game trades section, it can be regarded as two heroes competing for hegemony;
Then the literary website is tired and divided among the heroes;
Although strong, websites such as Fantasy Sword Book Alliance and Tianying Literature Network are still not weak.
If you are not famous enough, you can rely on publicity, but if you are not famous enough, it is difficult to explain. One Zichuan cannot support one.
“My brother’s words have benefited me a lot!”
Lin Feng sighed loudly, and sighed again after a long time: "But I don't know how much money such author benefits cost... With the current size, I'm afraid I can't even afford it!"
After establishing the company, the only source of funds was Lin Feng himself.But he is not a second-generation rich man, and the funds he can invest are limited. Seeing that the 20 he invested in the early stage has been used up, his VIP income is very little, and he can hardly even pay the editors' salaries!
"money is not a problem--"
Tang Qinghua said in a casual tone: "If there is really a need for funds, Feiniao.com can support it."
funds?support?
Lin Feng was stunned for a moment, then suddenly came back to his senses - I'm afraid this is your real purpose!
"My friend, are you from Asuka?"
Knowing the other party's purpose, Lin Feng couldn't help but ask.
"Simply put, the Bird Game Market was created by me!"
Since he has asked about it, Tang Qinghua will not hide it: "If there is a chance, I would like to visit!"
"Ah... you are always welcome!"
Lin Feng immediately welcomed him.
Both parties happily agreed to have the opportunity to meet.
……
2003 year 12 month 13 day,
The twentieth day of the winter month of the lunar calendar is Saturday.
"Call, call, call..."
The ringing woke Tang Qinghua up, and he squinted his eyes skillfully: "Who is it?"
"Mr. Tang, you haven't woken up yet. Today is an open beta!"
The sound of Zhao Zhuoyan gritting his teeth came from the phone.
"Oh, I'll get up right now!"
Tang Qinghua rubbed his eyes, and then shouted: "Get up, get up, it's raining and put away the clothes!"
next moment,
Books and stationery come roaring in,
It hit him so hard that he ran away with his head in his arms!
Qiao Ya shook her head. She was not optimistic about this pop-up window.
"10 yuan for a pop-up ad?"
Tang Qinghua was stunned for a moment, but finally gave it up.
Users hate pop-up windows. The pop-up ads above not only have no advertising effect, but may also have negative effects!
He was about to give up when his head suddenly became hot.
"Qiao Ya, I have a mission for you!"
Tang Qinghua suddenly looked serious: "You should contact Penguin now. Don't talk about pop-up page advertisements. Just ask them if they can make a link at the top of the window. If so, we are willing to rent it. If so, we are willing to rent it for one year...specifically You negotiate the price, and I’ll give you a bottom line: 200 million per month, which must be exclusively occupied, and the content is determined by us.”
"No, 200 million per month?"
Zhao Zhuoyan suddenly became anxious and quickly persuaded: "Tang Qinghua, don't be confused. What kind of advertising is worth 200 million? Besides, even if it is worth this price, where can we get so much money!"
"Isn't that low-interest loan just right? Besides, you don't need to pay it all in one lump sum!"
Tang Qinghua seemed quite excited: "Don't be in a daze, it's settled... Go talk to Penguin!"
"You have to give me a reason, right?"
Zhao Zhuoyan felt so irritated and unhappy: "Forget it, I, the general manager, can't make the decision. I don't even know what you are thinking... Don't you discuss any decision with me?"
"Sister, you will know in the future!"
Tang Qinghua did not explain: "Don't focus on big websites. Our audience is different from theirs. Advertising targets can be targeted at music websites, novel websites, and many forum websites... Think about it carefully!"
He had no way to explain that Penguin didn't have this advertising space yet, but you actually proposed it yourself, and then paid a sky-high price of 200 million per month. Do you believe that the advertising space has such a good effect?
Who would believe it!
"What should we do about the cooperation between 5177 and 17177?"
Sister Zhao couldn't help it and finally asked.
But after asking, she instantly felt that she was a bad person - her dignified general manager had no opinion at all.
"Even if 17177 has huge traffic, they can't cover the sky with one hand."
Tang Qinghua pondered for a long time: "Next, we will be under great pressure, but as long as we continue to optimize the website and provide a good user experience, we will be invincible. 5177 will join forces with the powerful, and we will contact small networks to surround the cities in the countryside. ...There is always a chance to surpass them in the future!”
In fact, there is nothing he can do!
It's clear that two children are fighting, and if you can't win, you call an adult. How can you have fun like this?
I can only wait and wait for the opportunity to appear.
……
When it comes to novel websites before, Tang Qinghua actually has a goal - the Chinese website.
On October 2003, [-], the Chinese website launched the VIP plan, implementing a model where the first chapters are free to read and the later chapters are paid.But at this time, the Chinese website was far from enough in terms of traffic and books, and was only supported by a few books such as Tan Mo Shen Tan.
According to the data in my memory, until March 2004, the income from the VIP model was not enough to maintain normal operations, and it was still burning money.Fortunately, the number of readers is soaring. By June next year, it will rank among the top 3 Chinese websites in terms of traffic, and it has gradually been favored by Shengda and fully acquired.
Even so, the purchase price is only US$200 million, which means the valuation is only 1500 million!
But Tang Qinghua is not sure if he joins the Chinese network, will Shengda still be optimistic about it in the future?If because of my own intervention, Shengda no longer takes over, or directly purchases another book station, then it will be a waste of money!
Without the 2005 million capital injection from Shengda in 70.00, it would not have been able to burn money like crazy, continue to provide many benefits to authors, constantly place advertisements to attract readers, and finally outlast websites such as Sky Eagle and Iron Blood, and finally become respected in the online book world. Occupying nearly [-]% of the market.
Without Shengda, there is no way to rise!
"Damn, why are you so hesitant!"
Tang Qinghua quickly came to his senses: "Go ahead if you have the chance. Even if you fail, there won't be much loss?"
After the communication, he turned on the computer, logged into the Chinese website, and looked for contact information.
This is not difficult. There is the QQ of the webmaster Bao Jianfeng under the website. After adding it, wait for the other party to pass it.
……
Bao Jianfeng didn’t add him that day.
Well, I didn’t add it the next day!
However, the power of the powerful combination of 5177 and 17173 gradually emerged. 5177's data showed explosive growth. Before, the traffic dropped to 320 million, and it broke through the 500 million mark in just three days. Then it surged all the way, and finally stabilized at 550. Around [-].
However, Feiniao.com did not drop, and remained stable at 460 million, a difference of about one-sixth.
Seeing the silence of Feiniao.com,
Zhang Ding breathed a sigh of relief!
As long as it stabilizes and converts 17177's huge potential customers into 5177's VIP customers, Feiniao.com will never be able to turn around again - after all, whether it is financial strength or traffic customers, Feiniao.com is far behind for the time being.
Even if Feiniao.com is looking for someone to invest, the other party will consider its future prospects. Faced with the cooperation between 5177 and 17177, how many people will be optimistic about Feiniao.com?
This confrontation,
5177 is sure to win!
……
Bao Jianfeng, whose real name is Lin Feng, is from Jiangdong.
On the third day, he finally approved Tang Qinghua's friend application.
"Hello, I am Bao Jianfeng, are you the author?"
Bao Jianfeng asked straight to the point. The strangers who usually add him as friends are either authors or readers.
"Hello Mr. Lin, I am Tang Qinghua from Feiniao Game Market. Nice to meet you."
Tang Qinghua took the initiative to introduce himself.
Although Bao Jianfeng is considered an Internet person, he is not familiar with Feiniao Network. After Baidu checked it, he found that it was a game trading website, so he didn't pay much attention... He thought he was a reader!
"Hello……"
Lin Feng responded casually and was ready to ignore it.
"I have learned about the Chinese website, and I feel that it is a very promising website. Both the traffic and registered users are excellent, and the VIP payment model is also very good... But in my opinion, the Chinese website has been too hasty!"
Seeing Lin Feng's perfunctory attitude, Tang Qinghua went straight to the point without hesitation.
"Oh, please give me some advice?"
Lin Feng was not surprised. In reality, he had seen many people using this method of expressing desire before suppressing to attract attention.
"The VIP model has two major constraints: first, the number of VIP users. Second, the number of novel authors."
"It is reported that the traffic has already ranked among the top [-] in the world, which is very good among similar websites. But why is the proportion of such huge traffic converted into VIP members so low?"
"That's because the books are not enough!"
"If there are not enough books, readers will have less desire to top up."
"Only a large number of high-quality books can retain a large number of readers. It is simply impossible to support a website, especially a promising website, by relying only on a few good books."
Tang Qinghua said it bluntly.
"This is indeed a problem-"
Seeing that he was so familiar with online literature, Lin Feng finally faced it seriously: "But now there are many online book sites, such as Fantasy Sword, Sky Eagle, Iron Blood, Under the Banyan Tree... a lot of book sites are looking for authors, why should we pull them in?" come over?"
"It depends on publicity and benefits!"
Tang Qinghua took advantage of his rebirth and talked eloquently: "Provide authors with superior benefits. For example, for any signed work, if a certain number of chapters are updated every month, you can get a guaranteed income of 500-1500 yuan."
"For example, authors who have not signed a contract can also receive corresponding creative rewards as long as they write a certain number of words."
"For example, the category list will be added every month, and VIP works at the top of the list will be given outstanding rewards of 500-5000 yuan..."
"Invite new authors and reward outstanding authors!"
"As long as we publicize these benefits, are we afraid that you won't come?"
Tang Qinghua did not innovate, but only disclosed the subsequent author benefits to Lin Feng in advance.
Guaranteed income?
Creation reward?
List rewards?
These few reminders made Lin Feng feel like he was enlightened, and his eyes suddenly brightened!
If the game trades section, it can be regarded as two heroes competing for hegemony;
Then the literary website is tired and divided among the heroes;
Although strong, websites such as Fantasy Sword Book Alliance and Tianying Literature Network are still not weak.
If you are not famous enough, you can rely on publicity, but if you are not famous enough, it is difficult to explain. One Zichuan cannot support one.
“My brother’s words have benefited me a lot!”
Lin Feng sighed loudly, and sighed again after a long time: "But I don't know how much money such author benefits cost... With the current size, I'm afraid I can't even afford it!"
After establishing the company, the only source of funds was Lin Feng himself.But he is not a second-generation rich man, and the funds he can invest are limited. Seeing that the 20 he invested in the early stage has been used up, his VIP income is very little, and he can hardly even pay the editors' salaries!
"money is not a problem--"
Tang Qinghua said in a casual tone: "If there is really a need for funds, Feiniao.com can support it."
funds?support?
Lin Feng was stunned for a moment, then suddenly came back to his senses - I'm afraid this is your real purpose!
"My friend, are you from Asuka?"
Knowing the other party's purpose, Lin Feng couldn't help but ask.
"Simply put, the Bird Game Market was created by me!"
Since he has asked about it, Tang Qinghua will not hide it: "If there is a chance, I would like to visit!"
"Ah... you are always welcome!"
Lin Feng immediately welcomed him.
Both parties happily agreed to have the opportunity to meet.
……
2003 year 12 month 13 day,
The twentieth day of the winter month of the lunar calendar is Saturday.
"Call, call, call..."
The ringing woke Tang Qinghua up, and he squinted his eyes skillfully: "Who is it?"
"Mr. Tang, you haven't woken up yet. Today is an open beta!"
The sound of Zhao Zhuoyan gritting his teeth came from the phone.
"Oh, I'll get up right now!"
Tang Qinghua rubbed his eyes, and then shouted: "Get up, get up, it's raining and put away the clothes!"
next moment,
Books and stationery come roaring in,
It hit him so hard that he ran away with his head in his arms!
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