NOVEL NEXT Back to 2003
Chapter 056: The opponent shows off his power
"Mr. Tang, Mr. Zhao——"
As the company's operations director, Qiao Ya knows the situation best: "The news of IDI financing 5177 was announced yesterday afternoon. While major websites reported it, they had already used the funds and bought us at double the price yesterday morning. The "game" advertising chain on 365 has seized our top advertising space on hao321 at a high price. "
"From yesterday to now, our website traffic has dropped sharply, with clicks dropping from 278 million to 235 million. Point card sales and forum posts have both dropped by [-] to [-]%."
At the same time, 5177 has made a high-profile appearance and continues to create gimmicks. From raising US$200 million in financing to building the first game trading platform on the Internet, soft advertising covers almost all news media websites, even traditional newspapers. "
"According to our understanding, 5177 had 340 million clicks yesterday, and they are also planning to hold a press conference to publicize this financing incident in a high-profile manner, in order to create a stir in public opinion and enhance their reputation!"
As soon as these words came out, the whole place fell silent.
Tang Qinghua secretly sighed. None of these companies that could become industry leaders was easy to deal with.
Faced with the approaching approach of Feiniao Network, 5177 had been holding back and made almost no big moves before. However, within three days of Feiniao Network surpassing him, this guy exploded instantly, drained the firepower and attacked crazily!
The main traffic for the rise of Feiniao Network comes from the two homepage websites hao321 and 365. Now they use their financial advantage to directly cut off the roots of Feiniao. It's surprising that Feiniao can not be affected!
"Anyone have any ideas?"
Zhao Zhuoyan asked everyone.
Before the meeting, everyone except Tang Qinghua already knew about this, so she asked this question.
Of course, this question is mainly for Qiao Ya!
Qiao Ya didn't answer immediately. She hadn't thought of a countermeasure yet. In fact, today's meeting was to discuss how to deal with this matter.
But before Qiao Ya could speak, Financial Director Chen Lingyun spoke first.
"Mr. Tang, Mr. Zhao——"
Chen Lingyun stood up, already prepared: "We can't change 5177's public opinion advertising, but we can still fight for the advertising spots on hao321 and 365. Now the company is not short of funds. Next month we can At a higher price, we can buy back these two advertising spaces.”
"Actually, we have ways to fight against public opinion advertising - we can also publicize Mr. Luo's capital injection. Shengda is now in the limelight and can be called the largest game company in China. If Shengda is optimistic about us, many people will also We are impressed.”
Chen Lingyun didn't want to go to Xidu, but he couldn't bear the current treatment.His current basic salary is 5000 yuan, plus bonuses, which amounts to [-] to [-] yuan, while his wife's salary is less than [-] yuan. After the two discussed it, they will definitely go to Xidu together, so now they have a positive attitude!
"Although Mr. Luo injected capital, it was only 200 million yuan, while IDI's was 200 million US dollars. 200 million versus 500 million. Not only will it not have a good effect if it is publicized, I am afraid it will be used as a negative teaching material..." Xu Chunxiang Speak quietly.
When everyone thinks about it, it is indeed true!
They are all first-round investments. One got 200 million RMB and the other got 200 million US dollars. The difference is seven to eight times. Doesn’t it just mean that Feiniao is far inferior to 5177?Being laughed at even more!
"Can we ask Mr. Luo to inject more capital?"
Qiao Ya slowly raised her head, hesitating slightly: "Shengda has climbed to the top with the help of games and is now investing everywhere. Can we convince them that they are investing in us, Feiniao...it's only 500 million, Shengda has no foundation at all. There’s no shortage of money!”
Everyone thought about it roughly,
This is not a bad idea!
However, last time 200 million was required to acquire 20.00% of the shares. If Shengda were to inject more than 500 million this time, how many shares would be lost?Others may not say it, but will Tang Qinghua and Zhao Zhuoyan agree?
"Any other suggestions?"
Zhao Zhuoyan was speechless.
Unfortunately, no one spoke for the time being.
"Okay, let me say a few words-"
Tang Qinghua had no choice but to speak slowly: "This time 5177 is coming with great force, and it is threatening to knock us flat. If we fight hard with them and fight for money and investment, we will be completely at a disadvantage and be led by their noses." Got it!"
What should I do?
Everyone looked at him one after another!
"Are we short of money? We are not short of money!"
Tang Qinghua's gaze slowly swept across the crowd: "Let's not talk about the fact that our company still has a lot of remaining funds in its accounts. As soon as we move to the Western Capital, we will be able to get a low-interest loan immediately... But why should we take the money? , used to fight against 5177? That is a lose-lose situation. Even if we narrowly win, we will definitely be seriously damaged."
"So, we have to change our strategy!"
"As long as he fights his side and we fight ours. If we use our advantages head-on, he will be completely unreachable!"
"He wants to grab the head advertisement of the navigation website? Then let them grab it! There is not only one position for the head advertisement. hao321, we gave up the [game] link and directly hung the link [flying bird]; 365 also changed it One advertising spot will do! Here they may have an advantage, but what about other areas?”
"Public publicity, are we afraid? Just hang it out, China's number one game trading website is about to move to the Western Capital! As for anyone questioning who is the number one game trading website? It can just create a gimmick and use 5177 to promote us."
Everyone remained silent!
If we just respond in this way, then Feiniao will definitely lose. Its advertising space will not be as good as others, and its publicity coverage will not be as good as others. In the future, Feiniao will always be suppressed by 5177, and it will be difficult to turn around.
"The key point is that you need to be strong to make iron!"
Tang Qinghua spoke again, his voice getting louder:
“The first step in our fight back: in-game promotion.”
"I told Director Xu last time that I would like him to use the game-assisted promotion software to make long-term idle promotions in many big games to make players familiar with the name Feiniao Game Market. If you tell a lie a hundred times, it can come true; If you say that sentence a hundred times in an advertisement, how can no one believe it? Director Xu, do you have any questions? "
"No problem. Hot Blood, Hot Blood Three, Sky-Breaking Sword, Miracle...the auxiliary shoutouts for these games have been prepared!" Xu Chunxiang immediately replied.Auxiliary is a plug-in. It directly modifies other plug-ins, removes other functions, and only retains shouting, so there is no need to worry about being investigated.
"In addition to these games, plus fantasy and swordsman. The promotional slogans should not be too monotonous, but should be diverse, lively and interesting, and should not make players feel bored. It is best to change them regularly."
Tang Qinghua arranged the task and then said:
"The second part of our counterattack: the purchase system."
"Our current model is almost the same as 5177, but if we can have a purchase system, we can beat them. As long as we promote the purchase function, it will definitely have a huge advantage for our website. Mr. Xu, half a month Can we build a purchasing system internally?”
"Mr. Tang, the purchase system has been completed and we are conducting security testing."
The person speaking was not Xu Chunxiang, but Deputy Director Zeng Yan, who was in charge of the purchasing system.
"Very good, it must be officially launched within half a month -"
Tang Qinghua ordered resolutely, and then continued: "Except for the above two points, we cannot relax our keyword search on Baidu. 5177 competes for the traffic of the navigation website at a high price, so we will dominate Baidu traffic and increase the weight of Baidu."
"In addition to navigation websites and Baidu, we can strive for cooperation with other websites as long as they can win. The package is not limited to games, portal websites, music websites, literature websites can all... Don't waste operating expenses, but definitely don't be stingy. ."
"I see--"
Qiao Ya nodded immediately.
She has also been in contact with several big websites recently, especially 17177.com, which Tang Qinghua is optimistic about. This is the largest game information network on the Internet. Once the one-way cooperation agreement is reached, Feiniao will be almost invincible.
"In addition to these, our forum must also increase publicity. If possible, add advertising space for our forum on hao321 and 365. As long as the forum becomes more famous, the main website will have great benefits."
"Okay, let's stop here first. If you have any other good suggestions, you can report them to Mr. Zhao at any time."
Tang Qinghua said lightly.
In fact, he has other countermeasures, but they are not necessary yet... 5177 pulls out the fire, which seems to be menacing, but in fact it is nothing more than that. They may be able to overwhelm Asuka in a short time, but in the long run, their advantage will be gone. live.
Tang Qinghua hangs up video.
Zhao Zhuoyan and others did not break up the meeting.
Everyone secretly breathed a sigh of relief. The confrontation with 5177 involves the future of Feiniao Network. This is the case for countless Internet companies. With the help of their financial advantages, the opponents who have been financed step by step squeeze out the living space, and finally die helplessly... 5177 comes with force. , everyone was worried, but they didn't expect that Tang Qinghua could easily propose several solutions.
At this moment, Tang Qinghua's prestige in the company has risen infinitely!
This hands-off boss behind the scenes is not capable of common sense calculations. In a short period of time, he has come up with several ways to deal with 5177. His familiarity and mastery of the Internet are simply unparalleled by others.
"Everyone—"
Zhao Zhuoyan calmed down and began to assign tasks.
……
On the other side, 5177.net.
Zhang Ding was sitting in the car, heading to the banquet.
At this time, he did not have the complacency of a winner, but seemed very silent.
On the surface, 5177 bucked the trend and hit Feiniao hard with the help of IDI's capital injection. In fact, he knew that 5177 had already paid a huge price before the battle began. The original negotiation with IDI was to inject US$300 million in capital and obtain 15.00% of the shares.
But under the pressure of Feiniao.com, he had to agree to IDI's investment of US$200 million, but the payment was 20.00% of the shares. Even so, he was not absolutely sure that he could completely crush Feiniao.com!
"Any reaction from Feiniao.com?"
Zhang Ding asked the co-pilot's secretary.
"not yet."
The secretary quickly replied that it was her important task to pay attention to the movements of birds.
"How was the conversation with Mr. Chen?"
Zhang Ding asked again after a moment of silence.
As the company's operations director, Qiao Ya knows the situation best: "The news of IDI financing 5177 was announced yesterday afternoon. While major websites reported it, they had already used the funds and bought us at double the price yesterday morning. The "game" advertising chain on 365 has seized our top advertising space on hao321 at a high price. "
"From yesterday to now, our website traffic has dropped sharply, with clicks dropping from 278 million to 235 million. Point card sales and forum posts have both dropped by [-] to [-]%."
At the same time, 5177 has made a high-profile appearance and continues to create gimmicks. From raising US$200 million in financing to building the first game trading platform on the Internet, soft advertising covers almost all news media websites, even traditional newspapers. "
"According to our understanding, 5177 had 340 million clicks yesterday, and they are also planning to hold a press conference to publicize this financing incident in a high-profile manner, in order to create a stir in public opinion and enhance their reputation!"
As soon as these words came out, the whole place fell silent.
Tang Qinghua secretly sighed. None of these companies that could become industry leaders was easy to deal with.
Faced with the approaching approach of Feiniao Network, 5177 had been holding back and made almost no big moves before. However, within three days of Feiniao Network surpassing him, this guy exploded instantly, drained the firepower and attacked crazily!
The main traffic for the rise of Feiniao Network comes from the two homepage websites hao321 and 365. Now they use their financial advantage to directly cut off the roots of Feiniao. It's surprising that Feiniao can not be affected!
"Anyone have any ideas?"
Zhao Zhuoyan asked everyone.
Before the meeting, everyone except Tang Qinghua already knew about this, so she asked this question.
Of course, this question is mainly for Qiao Ya!
Qiao Ya didn't answer immediately. She hadn't thought of a countermeasure yet. In fact, today's meeting was to discuss how to deal with this matter.
But before Qiao Ya could speak, Financial Director Chen Lingyun spoke first.
"Mr. Tang, Mr. Zhao——"
Chen Lingyun stood up, already prepared: "We can't change 5177's public opinion advertising, but we can still fight for the advertising spots on hao321 and 365. Now the company is not short of funds. Next month we can At a higher price, we can buy back these two advertising spaces.”
"Actually, we have ways to fight against public opinion advertising - we can also publicize Mr. Luo's capital injection. Shengda is now in the limelight and can be called the largest game company in China. If Shengda is optimistic about us, many people will also We are impressed.”
Chen Lingyun didn't want to go to Xidu, but he couldn't bear the current treatment.His current basic salary is 5000 yuan, plus bonuses, which amounts to [-] to [-] yuan, while his wife's salary is less than [-] yuan. After the two discussed it, they will definitely go to Xidu together, so now they have a positive attitude!
"Although Mr. Luo injected capital, it was only 200 million yuan, while IDI's was 200 million US dollars. 200 million versus 500 million. Not only will it not have a good effect if it is publicized, I am afraid it will be used as a negative teaching material..." Xu Chunxiang Speak quietly.
When everyone thinks about it, it is indeed true!
They are all first-round investments. One got 200 million RMB and the other got 200 million US dollars. The difference is seven to eight times. Doesn’t it just mean that Feiniao is far inferior to 5177?Being laughed at even more!
"Can we ask Mr. Luo to inject more capital?"
Qiao Ya slowly raised her head, hesitating slightly: "Shengda has climbed to the top with the help of games and is now investing everywhere. Can we convince them that they are investing in us, Feiniao...it's only 500 million, Shengda has no foundation at all. There’s no shortage of money!”
Everyone thought about it roughly,
This is not a bad idea!
However, last time 200 million was required to acquire 20.00% of the shares. If Shengda were to inject more than 500 million this time, how many shares would be lost?Others may not say it, but will Tang Qinghua and Zhao Zhuoyan agree?
"Any other suggestions?"
Zhao Zhuoyan was speechless.
Unfortunately, no one spoke for the time being.
"Okay, let me say a few words-"
Tang Qinghua had no choice but to speak slowly: "This time 5177 is coming with great force, and it is threatening to knock us flat. If we fight hard with them and fight for money and investment, we will be completely at a disadvantage and be led by their noses." Got it!"
What should I do?
Everyone looked at him one after another!
"Are we short of money? We are not short of money!"
Tang Qinghua's gaze slowly swept across the crowd: "Let's not talk about the fact that our company still has a lot of remaining funds in its accounts. As soon as we move to the Western Capital, we will be able to get a low-interest loan immediately... But why should we take the money? , used to fight against 5177? That is a lose-lose situation. Even if we narrowly win, we will definitely be seriously damaged."
"So, we have to change our strategy!"
"As long as he fights his side and we fight ours. If we use our advantages head-on, he will be completely unreachable!"
"He wants to grab the head advertisement of the navigation website? Then let them grab it! There is not only one position for the head advertisement. hao321, we gave up the [game] link and directly hung the link [flying bird]; 365 also changed it One advertising spot will do! Here they may have an advantage, but what about other areas?”
"Public publicity, are we afraid? Just hang it out, China's number one game trading website is about to move to the Western Capital! As for anyone questioning who is the number one game trading website? It can just create a gimmick and use 5177 to promote us."
Everyone remained silent!
If we just respond in this way, then Feiniao will definitely lose. Its advertising space will not be as good as others, and its publicity coverage will not be as good as others. In the future, Feiniao will always be suppressed by 5177, and it will be difficult to turn around.
"The key point is that you need to be strong to make iron!"
Tang Qinghua spoke again, his voice getting louder:
“The first step in our fight back: in-game promotion.”
"I told Director Xu last time that I would like him to use the game-assisted promotion software to make long-term idle promotions in many big games to make players familiar with the name Feiniao Game Market. If you tell a lie a hundred times, it can come true; If you say that sentence a hundred times in an advertisement, how can no one believe it? Director Xu, do you have any questions? "
"No problem. Hot Blood, Hot Blood Three, Sky-Breaking Sword, Miracle...the auxiliary shoutouts for these games have been prepared!" Xu Chunxiang immediately replied.Auxiliary is a plug-in. It directly modifies other plug-ins, removes other functions, and only retains shouting, so there is no need to worry about being investigated.
"In addition to these games, plus fantasy and swordsman. The promotional slogans should not be too monotonous, but should be diverse, lively and interesting, and should not make players feel bored. It is best to change them regularly."
Tang Qinghua arranged the task and then said:
"The second part of our counterattack: the purchase system."
"Our current model is almost the same as 5177, but if we can have a purchase system, we can beat them. As long as we promote the purchase function, it will definitely have a huge advantage for our website. Mr. Xu, half a month Can we build a purchasing system internally?”
"Mr. Tang, the purchase system has been completed and we are conducting security testing."
The person speaking was not Xu Chunxiang, but Deputy Director Zeng Yan, who was in charge of the purchasing system.
"Very good, it must be officially launched within half a month -"
Tang Qinghua ordered resolutely, and then continued: "Except for the above two points, we cannot relax our keyword search on Baidu. 5177 competes for the traffic of the navigation website at a high price, so we will dominate Baidu traffic and increase the weight of Baidu."
"In addition to navigation websites and Baidu, we can strive for cooperation with other websites as long as they can win. The package is not limited to games, portal websites, music websites, literature websites can all... Don't waste operating expenses, but definitely don't be stingy. ."
"I see--"
Qiao Ya nodded immediately.
She has also been in contact with several big websites recently, especially 17177.com, which Tang Qinghua is optimistic about. This is the largest game information network on the Internet. Once the one-way cooperation agreement is reached, Feiniao will be almost invincible.
"In addition to these, our forum must also increase publicity. If possible, add advertising space for our forum on hao321 and 365. As long as the forum becomes more famous, the main website will have great benefits."
"Okay, let's stop here first. If you have any other good suggestions, you can report them to Mr. Zhao at any time."
Tang Qinghua said lightly.
In fact, he has other countermeasures, but they are not necessary yet... 5177 pulls out the fire, which seems to be menacing, but in fact it is nothing more than that. They may be able to overwhelm Asuka in a short time, but in the long run, their advantage will be gone. live.
Tang Qinghua hangs up video.
Zhao Zhuoyan and others did not break up the meeting.
Everyone secretly breathed a sigh of relief. The confrontation with 5177 involves the future of Feiniao Network. This is the case for countless Internet companies. With the help of their financial advantages, the opponents who have been financed step by step squeeze out the living space, and finally die helplessly... 5177 comes with force. , everyone was worried, but they didn't expect that Tang Qinghua could easily propose several solutions.
At this moment, Tang Qinghua's prestige in the company has risen infinitely!
This hands-off boss behind the scenes is not capable of common sense calculations. In a short period of time, he has come up with several ways to deal with 5177. His familiarity and mastery of the Internet are simply unparalleled by others.
"Everyone—"
Zhao Zhuoyan calmed down and began to assign tasks.
……
On the other side, 5177.net.
Zhang Ding was sitting in the car, heading to the banquet.
At this time, he did not have the complacency of a winner, but seemed very silent.
On the surface, 5177 bucked the trend and hit Feiniao hard with the help of IDI's capital injection. In fact, he knew that 5177 had already paid a huge price before the battle began. The original negotiation with IDI was to inject US$300 million in capital and obtain 15.00% of the shares.
But under the pressure of Feiniao.com, he had to agree to IDI's investment of US$200 million, but the payment was 20.00% of the shares. Even so, he was not absolutely sure that he could completely crush Feiniao.com!
"Any reaction from Feiniao.com?"
Zhang Ding asked the co-pilot's secretary.
"not yet."
The secretary quickly replied that it was her important task to pay attention to the movements of birds.
"How was the conversation with Mr. Chen?"
Zhang Ding asked again after a moment of silence.
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