Another World Returner’s Game Streaming

45 – Streamer Soma (7)

What is the most important factor in making an RPG game, commonly called a ‘masterpiece’?

Beautiful graphics? An elaborate battle pattern? If not, the characters who seem to have little difference from people in real life?

Of course, those are all important things.

But at the same time, they are all additional elements.

Things that are elements that make a game a masterpiece, but at the same time are a bit lacking to be called decisive elements.

The most important factor in making an RPG game is how much you can immerse the players.

Players become someone ‘special’ completely different from themselves in reality through RPG games, and travel in the vast world created by game creators.

In this process, there was only one thing game makers had to do, and there was only one thing they had to do, and that was to structure the game so as not to break the immersion of the players.

In that sense, the current event prepared by Powell Software, ‘Search for a Hero’, was no different from setting fire to the hearts of Nightfall users around the world.

An evil demon king who wants to destroy this world.

And the hero who fights against him and defeats the demon king.

It was a clichéd, obvious story, but there was no story in the world that worked better than this one.

In addition to that, Powell Software even promised to give 10,000 dollars to the first person to catch the demon king, a boss monster whose difficulty cannot be measured.

In other words, if you can catch the demon king for the first time in the world, you can get both honor and money!

At this point, it was even more strange that people weren’t enthusiastic about Powell Software’s ‘Quest for the Hero’ event.

And now, in the situation room at Powell Software’s headquarters, where until just a moment ago, people were just watching the situation with bated breath.

“My God, the general director’s interview video has already exceeded 1 million views!”

“The number of subscribers on Mutube of Sword Lord has exceeded 200,000. Our account has 50,000 more subscribers than the previous day!”

“The DLC pre-order site is down due to heavy traffic! It seems that it will be difficult for the site to recover normally if the server is not added!”

“Nightfall sales are said to have skyrocketed by 46% compared to the previous day! If you take the standard right before the site went down, the number of people who pre-ordered the DLC exceeded 5 million!”

What is currently filling this place is news that is too absurd to hear at first glance, and only the expressions of the employees who are making absurd expressions at the news.

“This is absurd. I would never have expected to actually see the sales of packaged games going upwards two months after they were released.”

I think the first week, or at most the first month, is the limit for the period in which the sales volume of bondi package games is trending upward.

In most cases, if a period of one month is exceeded, the sales volume inevitably goes downward.

This is a natural law in this industry, regardless of whether you make a good game or not.

Due to the nature of packaged games, most people who intend to play the game buy it right after it’s released.

However, it was truly unimaginable that the laws of nature could be completely overturned by just one human being.

“I wonder if Einstein felt this way when he discovered the principle of relativity.”

One of the employees stuck out his tongue and glanced at the general director.

“This is all thanks to the good rope.”

As he answered, the general director stared blankly at his smart phone lying on his desk.

Most people wouldn’t even dare to imagine.

A while ago, what kind of giants was he talking to through that smartphone?

“It looks like our investors’ soles are on fire after watching that video.”

Usually, I used to say all sorts of regrets to them to get even a penny more invested, but today I didn’t have to do that at all.

Because, at this moment, the general director was thorough and the investors were E.

Well, if they also had eyes, they wouldn’t be able to know.

The fact that not investing in Eugene, the hot topic that turned the entire Internet upside down, in itself is a huge loss.

“Really… Lucky for you. To be honest, I didn’t think it was strange at all even if the promotion of this DLC failed.”

At the words of the employee, the general director twitched his eyebrows.

“… What did you mean by that?”

“So, the method we used to promote the DLC this time simply relied on people’s word of mouth, wasn’t it something that was never normal? I can only see it as a strategy with a strong gambling aspect rather than hanging banners or advertising on portal sites-“

“No.”

“… Yes?”

“This situation means that I was never lucky enough to meet it.”

With that said, the general director slowly shook his head from side to side.

“It’s all a strategy from the head of the swordsman, the user. In other words, the situation we are facing now is a board created by the user of the Sword Master from beginning to end.”

At the words of the general director, all the staff gathered in the situation room opened their eyes wide.

“A few days ago, when the user of the sword master came to the company, he suggested it to me. I wonder if it would be okay to promote this DLC as he wanted.”

From a common sense point of view, it was a proposal that was difficult to accept.

Can a streamer be trusted to promote a game that the company has devoted all its energy to, rather than announcing a group assignment for a university?

Of course, the reason Eugene threw out such a proposal was actually really insignificant.

[If you ever get a chance to talk to the general manager of your company, it’s better to ask for the right to publicize your work. If you do that, you will have the right to charge for publicity from the company.]

[Hoo. Is that so?]

As for Ekklesia, it was simply a tip to get the right to mention Nightfall’s DLC during the broadcast and receive advertising money.

However, due to Eugene and the general director misunderstanding the meaning of the words, the snowball started to roll in a slightly strange direction.

“And I… I accepted the offer. I knew that the sword lord and we had a symbiotic relationship from the beginning, and that he made such an offer because he had some kind of plan.”

Actually, Eugene had no plans.

“And today, he suddenly posted a DLC making video and PV on his account. And that all of a sudden, without a word of notice to us in advance. Why did he do that?”

Eugene just uploaded the video without thinking.

“The answer to that question is… Nothing else, to give people a sense of anticipation.”

“Yes?”

“Think carefully. If you run ads on TV as you normally do, put ads on banners on portal sites, pay a little money to the review company to ask you to take good care of it, and if you do this, people will be interested in DLC making videos or PVs. Were you interested?”

At the general director’s question, the employee shook his head.

“It won’t be like that. In the past, when we uploaded a making video or PV for the ‘Dark Ring’ series, we didn’t get such an explosive response.”

“Isn’t it? The reason for this difference is that the information that people can access is extremely controlled. That’s why the video uploaded on Sword Master’s channel got an explosive response.”

“Ah…!”

“It’s the same principle as being thirsty with a faucet in front of you and being thirsty in the middle of the desert.”

At that metaphor, the employees looked like they could understand something, and the general director who checked their expressions chuckled and laughed.

“The reason we uploaded the video without any notice was probably because we wanted to read the general public’s mind and upload the interview video at the right time. In fact, that strategy worked perfectly.”

“Because on our side, it’s possible to collect public responses in real time and aggregate them.”

The attendants were also skillfully putting in choo-im-sae at the words of the general director.

“That’s amazing. Of course, this is common sense to anyone who studies business administration… But applying it to reality is a different dimension.”

“You wouldn’t really be able to execute a strategy like that unless you had a lot of guts.”

As he said that, the general director looked really interested.

“I wonder what kind of person he is in real life to be able to have such an insight. Could it be that he came from at least Seoul National University, MIT, or Harvard?”

Unfortunately, Eugene was a middle school graduate.