America 1919

Chapter 523: 193, Advertising revenue that made history_4



Soon, Richard Whitney's side brought news that the stocks they were selling had no buyers, and under such circumstances, ABC's share price began to fall!

59 cents!

58 cents!

57 cents!

56 cents!

55 cents!

In less than half an hour, ABC's stock had fallen to the lowest price of the past three days and continued to decline in this trend!

Faced with such a situation, the trading floor emitted waves of confused murmurs. Could it be that Donnie Block was truly about to concede defeat?

If Donnie were to concede, wouldn't his previous twenty million be lost?

Meanwhile, everyone in the lounge clearly breathed a sigh of relief. Just as Helen had said, Donnie really must have run out of cash; otherwise, he wouldn't have just watched ABC's stock plummet like this!

But the relaxed atmosphere lasted less than five minutes, as ABC's advertisement sponsorship conference was underway!

Although everyone was firmly convinced that the sponsorship conference wouldn't impact the situation too drastically, especially under their aggressive stock sell-off of ABC, reducing its influence to a third, the fact that Donnie had shown such importance to this conference still pressed on them.

Therefore, the lounge atmosphere became serene as everyone quietly listened to the radio broadcast.

"Alright, we've just introduced ABC's situation to everyone. Now, the first bidding target ABC has prepared for everyone is the 1922 third annual Miss America C-level partnership. The product that secures the C-level partnership will be mentioned verbally during the Miss America live broadcast, included in the Miss America promotional booklet, and during the voting period, contestants will visit the company to deliver speeches and be filmed for the Miss America campaign documentary...

Last year Martina Company, Cindy Company... as Miss America's C-level partners, saw an 80% increase in half-year sales performance from the promotion, and we believe this figure will continue to go up in the following days...

For the Miss America C-level partners, there are 15 spots, with each bidding spot starting at 50 thousand US Dollars, highest bidder wins, and once the highest bid is selected, the remaining 14 spots will continue to bid at this price level..."

"Fifty-one thousand US Dollars!"

As soon as the host finished speaking, someone immediately raised a sign, and it was a representative from Cindy Company, a previous Miss America C-level partner!

"Fifty-two thousand US Dollars!"

"Fifty-three thousand US Dollars!"

...

The bids echoed one after another, and as the bidding voices transmitted through the radio, the mood in the lounge began to grow heavy.

It was only a Miss America C-level advertising partnership for now...

Time won't give anyone a pause, even those in the lounge wished for more time to contemplate during this auction.

Eventually, this round of bidding stopped at 62 thousand US Dollars!

This price was already seen as the most appropriate by everyone.

Any more would be an overinvestment for a C-level partner!

But even so, as the auction continued to intensify, it was inevitable that someone would lose their rationale.

So, when the bidding for the 15 C-level partnership advertising spots concluded, the entire C-level partnership, with 15 spots averaging 65 thousand US Dollars each, totaled 975 thousand US Dollars!

This result provoked astonished expressions from everyone listening to the program by the radio.

Before this, they knew Miss America was a gold mine, but they had never imagined it to be such a lucrative gold mine!

Merely a C-level advertising partnership brought nearly a million US Dollars of revenue!

What about the following?

This question didn't linger for long. Soon after, the bids for the B-level advertising partnerships also ended, with 10 B-level partnership spots averaging a price of 85 thousand US Dollars each, totaling 850 thousand US Dollars!

Next were the A-level advertising partnerships, with 5 partnership spots averaging 123 thousand US Dollars each, totaling 615 thousand US Dollars!

Three S-level partnership spots averaged 150 thousand US Dollars each, totaling 450 thousand US Dollars!

And finally, the terrifying SS-level title sponsorship, at a price of 500 thousand US Dollars, set a new record for the Miss America title rights!

Although it was less per unit than before, the increase in quantity led ABC to a whopping 3.39 million US Dollars in revenue from the Miss America contest alone!

Although this revenue had to be shared with Nucky's company, it still resulted in Miss America making a revenue of 1.695 million US Dollars!

The expressions on the faces of those in the lounge were very complicated!

They were naturally happy that ABC could make money, but it wasn't the right time to showcase ABC's earning potential!

"Immediately issue a notice in our name to all the major securities firms, hoping they'll consider our reputation and not buy ABC stocks at this time!"

Young Rockefeller immediately grasped the crux of it!

The price of a stock is heavily influenced by the company's profitability, although that's not the only reason.

Now that everyone had heard via the radio just a fraction of ABC's terrifying profits, they naturally feared it would prompt some folks to start thinking about buying ABC stocks!

They all began to make urgent calls to the major securities firms, yet even so, some firms that hadn't received their call still bought some ABC stock at that time, leading to a slight increase in ABC's stock price, bouncing back to 56.5 cents per share!

"Continue selling off. We must keep pressing down on ABC's share price and not give anyone any hope!"

George Whitney immediately told his brother Richard Whitney.

"Understood!" Richard Whitney faithfully executed his younger brother's command!

Next, were the other advertising revenues, but obviously, no single program could compare in influence to Miss America. Following ABC's several major programs, not one program's ad partnership bidding reached the 3 million US Dollar mark!

But even so, when the advertising revenue from each program was added up, everyone was astounded to find.

That the total earnings from all ABC's ace program ad partnership biddings nearly reached 10 million US Dollars, amounting to 9.18 million US Dollars in revenue!

What was even more significant was that when bidding for the three comprehensive SSS-level partnerships that could cooperate fully with ABC.

The three SSS-level partnerships had an average unit price of 2.8 million US Dollars, totaling 8.4 million US Dollars!

Meaning that ABC's income from regular advertising partnerships next year would reach 17.58 million US Dollars!

Every person who heard this figure was astounded!

This was a number unheard of in the history of American advertising! Find adventures at My Virtual Library Empire

It would surely go down in history!


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