NOVEL NEXT Chapter 86 Acquiring ownership of Red Bull!
On the day.
Mai Li Si flew non-stop from Xiangjiang to Bangkok. First, he investigated the situation of the Red Bull beverage market in Siam. Mai Li Si did not expect that Red Bull was already available in Bangkok and even Siam.
The market share is very small. Compared with drinks such as Coke, it is really far behind. It is not even as good as some local coconut water companies.
Yang Ming asked him to spend 1 million Hong Kong dollars to buy the ownership of the Red Bull Beverage Company. His mission was to buy the ownership of the Red Bull Beverage Company.
Meris then used his network as the president of Haw Par Company in Singapore and soon met Xu Shubiao, the owner of Red Bull Beverage Company.
Xu Shubiao.
Xu Shubiao was born in a Chinese family living in Siam. At that time, the family made a living by raising ducks and selling fruits in Phichit Province in northern Siam. The family was poor.
When he grew up, Xu Shubiao's first job was as a bus conductor.
Later, he helped his brother's drugstore in Bangkok and worked as a salesman.
In 1962, a pharmaceutical factory named TC Pharmaceutical Factory was established in the old town of Bangkok.
In the 20s, Xu Shubiao's factory developed a "nourishing drink" containing water, sugar, caffeine, fiber alcohol and vitamin B, named "Red Bull".
At that time, the target sales group of "Red Bull" was blue-collar workers such as shift workers and truck drivers, helping them stay awake when working all night.
However, Red Bull's sales in the local market are still not high.
Xu Shuxian is in his fifties and a typical Chinese businessman.
When he learned that the former CEO of Haw Par Company in Singapore, Mr. Malice, was going to meet him, Xu Shubiao also met with Mr. Malice at a tea place in Bangkok.
Xu Shubiao knew about the Hu Family Hubao Company in Xinjiapo.
"Mr. Malice, didn't you know you were meeting me?"
"Mr. Xu, I'm here to acquire the ownership of the Red Bull beverage researched by your TC Pharmaceutical Factory."
Red Bull beverage ownership?
Xu Shubiao was a little surprised.
Now Red Bull is only popular in some cities in Siam and has a small market share.
No one else had ever wanted to buy Red Bull before.
Xu Shubiao was indeed a little surprised when he saw that the white man in front of him, Meris, wanted to acquire the ownership of Red Bull.
"Mr. Merrith, I don't want to sell Red Bull."
"5000 million Hong Kong dollars."
Merith said directly.
Now 5000 million Hong Kong dollars is really a lot.
Especially in 1978, even the richest people in Nanyang might not be able to afford 5000 million Hong Kong dollars.
Historically, Red Bull's subsequent success was mainly due to Xu Shubiao's willingness to give up ownership of Red Bull and work with Austrian tycoons to promote Red Bull to the global market.
Before 1984, before Xu Shubiao and the Austrian tycoon cooperated, the Xu family simply did not have that much money to advertise Red Bull everywhere, so naturally they could not promote Red Bull.
From this point of view, the Xu family is actually equivalent to taking the formula of Red Bull.
The formula was developed by his CT Pharmaceutical Factory.
Except that this formula is valuable, the others are not valuable at all.
Yang Ming gave Meris 1 million Hong Kong dollars to acquire the ownership of Red Bull. Meris could not directly mention 1 million Hong Kong dollars, otherwise, it would make Xu Shubiao feel that Red Bull might be more valuable.
Looking at Xu Shubiao's look, Merlis seemed to grit his teeth and said, "Mr. Xu, the maximum is HK$6000 million."
HKD 6000 million is certainly more valuable.
Xu Shubiao still seemed unmoved.
Red Bull first began to appear in the 1970s. However, the taste of Red Bull is not static. It has always changed, and the taste is also different.
Even later, for example, Nanyang Red Bull, domestic Red Bull, and European and American Red Bull, not only the formula proportions were different, but even the prices were different.
It has been researched for so many years but has not been popular, which shows that this drink was heavily influenced by advertising and marketing and channels before this.
Now, Xu Shubiao is certainly a little bit excited that Meris has acquired the ownership of Red Bull at a high price of HK$6000 million.
Xu Shubiao still said: "Mr. Merliss, I'm sorry, I still don't want to sell Red Bull."
"Mr. Xu, why are you doing this? With these 6000 million Hong Kong dollars, relying on your TC Pharmaceutical Factory, you can research more other beverages."
When Xu Shubiao heard what Merlis said, his eyes suddenly lit up.
There seems to be something wrong somewhere.
After all, the formula of Red Bull was not studied just because you wanted to.
A recipe like this was purely accidental and cost a lot of manpower and material resources.
At Xu Shubiao's age, if he really gets these tens of millions of Hong Kong dollars, he can retire early and enjoy life.
Melis is still a very capable person.
"Mr. Xu, please think carefully first. Don't be in a hurry to reject me right away."
After Meris and Xu Shubiao finished talking.
Leave immediately.
When Xu Shubiao returned home, he kept thinking about this matter over and over again.
A beverage company that has not yet developed, even if it has the Red Bull formula, Xu Shubiao really doesn't necessarily know that this Red Bull drink will become popular in the future.
In fact, it was because Yang Ming came from the future that he knew that Red Bull was popular all over the world.
People like Meris don't understand why Yang Ming wanted to acquire such a beverage company at a high price?
In 1978, HK$1 million was a lot of money.
Xu Shubiao was wandering around and finally talked about it with his family.
When the Xu family learned that someone wanted to acquire the ownership of Red Bull beverage for HK$6000 million, the Xu family was obviously very surprised.
TC Pharmaceutical Factory was founded by Xu Shubiao, and Xu Shubiao's brothers and other family members also had some shares.
If the ownership of Red Bull is sold, they can also get a share of the money.
Xu family, some people think it can be sold.
Some people think it shouldn't be sold.
. . .
When it comes to interests, among the quarrels among the Xu family, Xu Shubiao felt that the price offered by Meris was not too high.
Xu Shubiao felt that it was the Hu family of Haw Par Company who sent Merlis to acquire their ownership of Red Bull.
If it is the Red Bull beverage company that Haw Par Company is interested in, can it be any worse?
the next day.
Still at that tea place, Meris met Xu Shubiao again.
At this time, Xu Shubiao had not yet become a billionaire. How could he not be tempted by that huge sum of money.
"Mr. Meilis, was it the Hu family's Haw Par Company that sent you to acquire the ownership of our Red Bull Beverage Company?"
"No, I have resigned from Haw Par Company a long time ago and I am already developing in Xiangjiang."
The company over there in Xiangjiang?
No wonder Melisi talked to him about Hong Kong dollars, not Singapore dollars.
"Mr. Xu, let's do this. You sell me the R&D personnel of Red Bull Beverage Company, and I can give you another 500 million Hong Kong dollars."
Give another 500 million Hong Kong dollars?
That's HK$6500 million?
As Meris said, as long as the TC Pharmaceuticals factory still exists, new beverages can still be developed.
At most, Nanyang has a variety of tropical fruits and tropical plants. You can definitely spend some money to develop new drinks, which may be more popular with consumers than Red Bull.
Please read it!