Great Artist

Chapter 86: Record Single

In late 2000, Dell’s president, Michael Dell, commented on Apple’s precarious position, “If I were at Apple, I would shut down this company and return the money to shareholders.” That is the best description of Apple’s current situation.

Even the president of a listed company sees it this way, so it’s no wonder that Steve Jobs was so surprised by Gu Luobei’s confidence.

But in Gu Luobei’s view, he certainly has confidence in Apple.

In 2010 in his last life, Gu Luobei once read a news article, a reporter made a conversion, if he bought a thousand dollars in Apple stock in 2001, by 2010 this stock will be worth Ninety thousand four hundred and fifty-seven dollars, a ninety-fold increase!

More important things are yet to come. In October 2010, Apple dominated 80% of the mp3 Walkman market and generated a profit of 26.7 billion US dollars. In February 2011, Apple broke the No. 1 position of Nokia in sales for 15 consecutive years and became the world’s largest mobile phone manufacturer. On August 10, 2011, Apple’s market value surpassed that of Exxon Mobil, becoming the world’s most valuable listed company. On February 3, 2012, Apple surpassed HP to become the world’s largest computer maker.

With this series of numbers, how could Gu Luobei not have confidence in Apple? Of course he is confident! Therefore, from the beginning, Gu Luobei did not intend to ask for dividends from Ltunes, nor did he plan to ask for cash, he just wanted Apple’s shares. Moreover, Apple is now in a low period, although it is not the lowest point in Apple’s history in 2003: in 2003, Apple’s market value fell to the bottom level of five billion US dollars, but it is already cost-effective enough, and people are not enough to swallow elephants. , or to be content.

Steve Jobs was silent for less than two seconds, but Gu Luobei knew that he must be making decisions quickly in his mind. This calm and calm godfather-level figure is making judgments in his mind. “The words on his lips are quickly picked up, and there is a calm smile on the corner of his mouth.” “Of course you are welcome.

Some shareholders expressed their confidence in us, which is an honor for the company. ”

How much is a digital music commercialization solution worth? This is a risk Steve-Jobs had to take. Of course, according to Jiao Luobei, it is certain to make money, not to mention how much money can be made, just whether the copyright of digital music can be effectively monitored” and how high the paid download of digital music can reach are unknown.

Ten million dollars? impossible! Ilunes’ income dividend? Impossible! In the case of stocks, Steve Jobs thought it was possible” but how many stocks are more suitable?

, “Mr. Jobs, over the weekend two weeks ago, 250 million songs were downloaded on Napster’s website, of which, as long as more than half of the people were willing to pay for downloads, the digital music business model would be It’s not a problem!” Gu Luobei said with a confident tone as if he knew what Steve Jobs was thinking.

Steve-Jobs suddenly remembered the helpless sigh of Andy-Rosen when they met with him the day before yesterday. Gu Luobei is a tough guy who doesn’t eat hard and soft. Although he is not a businessman, he has a keen intuition for a businessman. Rosen had a headache. After meeting today, Steve-Jobs understood what Andy-Rosen felt.

“I hope Apple will not live up to your expectations.” Steve Jobs’s smile finally spread, and he stopped walking. “He stretched out his right hand and placed it in front of Gu Luobei.

Gu Luobei finally breathed a sigh of relief, and stretched out his right hand, which he held together with the calloused hand, and the deal was finally negotiated.

In the end, Steve Jobs paid a total of 250,000 shares to Gu Luobei according to Apple’s stock price of $18.12 on that day, and paid $480,000 directly to buy out the plan.

If it is converted into US dollars, it is about a million dollars.

After eighteen years of rebirth, Gu Luobei finally got his first pot of gold! In fact, this transaction is not much. Compared with the current market value of Apple, which has a market value of 8.9 billion, Gu Luobei’s shares cannot even reach his PS. He is not a shareholder at all, but at most a small shareholder. In fact, the more important significance of this money is that it is an investment in Apple, and the future appreciation space is limitless.

Sadly, however, the $480,000 in cash Apple demanded to be paid after three months! Because the stock price changes every day, there is a possibility of appreciation, but there is also a possibility of depreciation. After a day, the transaction amount of this transaction will change [Dzi change], so Apple Inc. The first payment to Gu Luobei was 250,000 shares.

In other words, Gu Luobei now only has a bunch of stocks that cannot generate any value for the time being. In terms of cash, he still has nothing!

A week later, the San Francisco court announced that Napster lost the case, the traditional five major record companies won the case, and digital music copyright was officially included in the legal category. However, this also involves legislative issues, which will take some time. Then, Apple announced that starting from April 1st, ltunes will realize the paid download of digital music, and the commercialization era of digital music is coming. After this news, Apple announced that Warner Records and Apple have reached an agreement, Warner Records will hand over all the online digital copyrights of all its music to Apple, and will become the first batch of paid download songs on iTunes.

After the previous news was announced, it caused an uproar in the United States. Apple and Warner Music were immediately in the spotlight. At the same time, the debate on the relationship between digital music and traditional records” about paid downloads on the Internet has become the focus of discussion in major newspapers and magazines.

However, none of this has anything to do with Gu Luobei. No matter how fierce the debate is outside, the legalization of digital music copyright and the commercialization of downloads are inevitable, and will become an indispensable part of the music market.

In this “cooperation”, Gu Luobei has always been very clear about his role: he is an opportunist. The commercialization of digital music downloads is inevitable, and his only advantage is to understand the necessity of this model. Before Apple has developed a perfect plan, he sold this plan in exchange for his own best interests. Apart from that” he has no advantage, so Gu Luobei just fought for the benefit of his music studio in the contract.

It was Gu Luobei’s kind of “knowing the proportions” that made this plan go smoothly. If the heart is not enough to swallow the elephant, then it is estimated whether it will succeed or not in the end. Fortunately, with the help of Fulden Hudson and Teddy Bell, the contract between “11” and Apple and Warner Records was settled, and Gu Luobei devoted himself to the recording of his single.

Although three songs have been uploaded on the music blog, “Finally”, “Broad Ocean and Sky”, “Just a Dream”, but the recording level of the three songs is not high enough to make a record. Therefore, Gu Luobei decided to re-record the three songs before releasing them.

I have had the experience of entering the studio once before, and recently, because of my tinkering with music blogs, I have recorded a lot of times.” Logically, recording is not difficult, but these are incomparable to regular album recordings. Gu Luobei “The recording equipment is usually acceptable for recording.” Now it seems that the equipment is rudimentary. After deliberation, I decided to rent a recording studio.

So” Gu Luobei found Claire Days, and with Warner Records as an intermediary, he rented a professional recording studio. Although the fee was discounted because of Warner Records, it was still a lot of money. Gu Luobei All the savings I had before had been invested in the equipment of my music studio. Now I have no money for a street performance, and the movie remuneration is not so fast. I have to wait three more for the money I just sold. It will take a month to get it, and finally Teddy Bell took out his own savings and paid it in advance.

This time, the studio was completely different from the last time. Claire-Dace also found a professional recording engineer for Gu Luobei and gave him some simple instructions. Although it is said that independent musicians need to do their own thing, it is not impossible to accept help. After the last recording, Gu Luobei had intermittent knowledge of some recording studio equipment. With the guidance of a professional recording engineer, Gu Luobei got started much faster.

, “Hoo” Bell, your comprehension is truly amazing. ‘ Klaus-Badleter’s juvenile baby face showed an expression of amazement.

This young man from Germany is only in his early thirties this year. “Last year, he was brought to Hollywood by the famous film scorer Hans Izimmer. He is currently helping in Hans Izimmer’s studio and assisting in the production of “Mission Impossible 2” “,, “Another Men” and other film soundtracks, although not yet apprentice, but because of immersion in the studio for many years, so occasionally take on some work as a sound engineer. This time, Claire Dess invited Klaus The help of Badert also gave Gu Luobei a lot of face.

Gu Luobei shook his head.” “Badelt, you know it, but it’s quite different from “It is easy to apply, but there is a big gap.” Gu Luobei felt a headache when he thought of the arrangement problem of “It’s just a dream” , not to mention the recording part. In the end, “Just a Dream” decided to use the hip-hop version, and Gu Luobei first recorded this as his first single.

, “Bell, if you don’t mind,” it’s just a dream, I can record this song for you, and you can learn it while recording, you will surely appreciate it.

“Klaus-Badelt always has a simple and honest smile on his face, coupled with the cute baby face, always giving people a kind of intimacy. But in terms of soundtrack, Klaus But what S-Badelt is best at is the grand and majestic orchestral style. If you really want to say the right word, “Tianguang”, this song will definitely be given a new life in the hands of Klaus-Badlet, but it’s a pity This song, Gu Luobei, is still unfinished.

Hearing this proposal, Gu Luobei immediately showed a happy expression.” “Of course it couldn’t be better.

I just hope my performance in the studio doesn’t make you regret it. ”

Looking at the doubtful Klaus-Badelt, Gu Luobei mentioned the situation when he first entered the recording studio, and did not hide his awareness of his previous mistakes. Klaus-Badleter laughed when he heard it.” “This is so normal, it belongs to the body’s natural reaction. Of course, if you have been unable to solve this problem, Bell, I am afraid that you will miss the studio in the future. “It is only in the last half of the sentence that I can see the sense of humor that Claus-Badlet does not match with Babyface.

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